Do You Know What’s Working in Your Marketing?

Do You Know What’s Working in Your Marketing?

Stop Guessing, and Use This Strategy to Make the Most of Your Budget

Marketing Tracking 0 Comments

Frustrated With Your Marketing Performance Numbers?

Like any small business in the online marketplace, you have to compete with a host of other small businesses like yours to get your name or brand in front of more eyes. While it’s easier said than done, having effective, sustainable marketing campaigns is critical to the success of your business.  

Simply getting your ads, emails or landing pages out there can be a seriously daunting task. Sometimes you feel as though you are just guessing about what works and what doesn’t, and that doesn’t feel good. You have this gnawing feeling that you’re missing out on the potential for better-performing emails, landing pages or ads.

The fact that advertising is inherently expensive can cause money to be tight – especially if your investment in advertising isn’t generating enough revenue. How are you supposed to profit when your spend on marketing is through the roof? You don’t have the same giant marketing budget as the big brand names, so how can you possibly get the same results?

Or perhaps you’ve reached a plateau in your marketing efforts. Nothing you try is working. You really want to see your numbers improve, but you’re getting increasingly frustrated with the status quo. Even the campaigns that you spend lots of time and effort on perfecting before you launch don’t seem to get the results you were hoping for.

You want to share your product, talent, advice or other knowledge with the world, yet it feels like nothing you try can get your business in front of the right audience and get a response.

Getting Impressive Results Doesn’t Come Easily

Other small business owners and entrepreneurs have been where you are now. Most entrepreneurs assume that strategic testing and optimization to get consistent results is too difficult or costly to pursue. More than 20% of businesses report that they do not have a strategy for testing their marketing efforts. It doesn’t have to be this way.

The Secret to Sustainably Improving Your Marketing

There’s s a method being used worldwide that can get you the results you’ve been waiting for. It’s an ace up the sleeve of most successful marketers and online businesses. Even former President of the United States Barack Obama used it in his campaigns to raise an additional $60 million dollars.

The solution has been right in front of you this entire time: Split testing. Simply put, split testing is testing variations in your campaigns and then analyzing the results to better understand which aspects of your landing pages, emails or ads resonate more with the specific audience being targeted. These are easy-to-set-up testing methods that don’t cost any more than what you’re already spending. With little effort and cost to you, you will quickly know which landing page converts more, which email get the most opens or clicks, and which ads are really working to provide the boost your business has been waiting for.

How Can Split Testing Pay Off in Your Business? The Data Speaks for Itself

There are dozens of examples of how split testing has helped boost marketing campaigns in the past. Here’s a list of fifty case studies that illustrate the success of simple split testing techniques, including increasing click-through rate by 6%, increasing likes for a Facebook post, and increasing conversions by 107%. As the founder of ConversionXL states, “Every single day without a test is a wasted day. Testing is learning.” With only 44% of companies using split testing, you’ll be sure to get ahead of the game. To take that further, the Marketing Tracking: What to Split Test guide states that “If you could improve a landing page’s conversion rate from 1% to just 2%, that would mean doubling your results — opt-ins and sales — on just one page. That’s a huge opportunity for your business and just one of many attainable goals by means of split testing. You never know what will end up resonating with your target audience — so always be testing!”

The Benefits of Split Testing Your Campaigns

Split testing is going to make a huge difference in the effectiveness of your campaigns moving forward. With it, you’ll be able to:

  • Test every variation you’ve ever wanted to try in your marketing campaign so you can be confident which variation works
  • Reduce the amount of time used to optimize your conversions to make more revenue, faster
  • Make the most effective decisions in terms of your marketing budget to improve your marketing performance across the board
  • Rather than guessing, know right away which of your landing pages, emails or ads is performing so you can eliminate those that are losing you money
  • See data-driven results from your campaigns so you can create a stable, sustainable revenue stream moving forward

Get on the road to better marketing numbers by checking out our checklist Marketing Tracking: What to Split Test

About Ben Cogburn

As ONTRAPORT’s Traffic Manager, Ben Cogburn spends most of his time in our parking lot. Just kidding, he’s our resident digital advertising guru. As a geology enthusiast, Ben graduated from the University of California, Santa Barbara with a degree in Environmental Studies. So to say that he likes rocks is an understatement. You can find Ben hanging out with his rock collection, playing video games or hunting down new figurines to add to the impressive display he has on his desk.