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With the click of a button, you can generate an extensive set of information about your campaign’s performance, by the minute, giving you the agility you need to improve.
With your entire campaign running from one platform, your data is comprehensive and thorough, showing you clearly how each piece of your marketing interplays to produce leads and sales.
Gain a clear understanding of how your leads and customers are engaging with every single element of your campaign and how each piece of your campaign drives your business growth.
Quickly spot your campaign’s strong and weak points with an instant view of where contacts are on your campaign map, and where they’ve been, using Contact Flow reports.
See how your customers contribute to your bottom line over time with Lifetime Value reports, giving you the most critical metric for determining your business growth trajectory.
Identify how your contacts are converting at each stage of your campaign with a Funnel Conversion report, allowing you to intelligently allocate your efforts for optimal results.
Instantly view your conversion statistics from multiple angles to get an in-depth understanding of how the pieces within your funnels lead to the highest conversions.
View which campaign elements are the most effective at motivating leads and contacts to take action using the Goal Conversion Point report.
Gain insight on the impact individual email messages, tasks and other elements have upon the campaign’s overall conversion using Goal Conversion Rate reports.
Reveal how long it took contacts to open an email, fill out a survey or achieve any other goal using the Goal Conversion Time report so you can better plan.
Use intelligent filtering to comprehend important performance metrics so you know exactly where to focus your optimization efforts.
Customize your reports by date range to grasp how certain events or changes impacted your results, or filter by specific triggers to see how each segment of your audience interacts differently with your campaign.
Filter your reports by lead source using UTM variable data to compare which sources are driving the most or best new leads and revenue so you’ll know where to invest your budget for the greatest ROI.
Use weighted split testing on your emails, landing pages and more to compare the effectiveness of different campaign elements to steadily improve your conversion rates.
What is marketing tracking?
Marketing tracking entails monitoring the actions that leads and customers take within your marketing campaigns. With data gathered from marketing tracking, you can discover which ads, landing pages, emails and other marketing assets your audience is clicking on, as well as what actions they take from there. Tracking information is gathered from unique identifiers or codes on a person’s computer or web browser that are communicated to your marketing tracking system.
How do I track offline marketing campaigns?
There are actually several techniques for measuring offline campaigns, thanks in part — ironically — to today’s technology. You can send offline traffic to a custom landing page so you’ll know exactly where people come from because the only way they could have known about the URL is via that specific ad. You can also use redirect domains, unique discount codes, and UTMs, which are words or phrases appended to a URL that allow you to see where your page’s traffic comes from. Here’s a more in-depth overview of these four strategies.
What marketing campaign metrics / analytics should I look at?
Depending on the goals of your business, there are a number of important marketing metrics that you should be paying attention to.
Some examples include: click-through rate, cost per click, average time on page, ROI, first-click attribution, last-click attribution, number of sales opportunities, impressions, cost per acquisition, bounce/spam rates, number of email unsubscribes, repeat customer score, and purchasing frequency.
Use this guide to see what metrics you should be looking at for each stage of your marketing campaign.