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Keep your sales team on track with automated task prompts and reminders to reach out to specific leads. Once completed, select a task outcome to automatically trigger the next action. With Ontraport’s task automation, you can:
Set next steps to occur automatically based on the unique outcomes of each task so each lead receives personalized follow-up.
Assign individual tasks to specific members of your team so everyone stays on-task and on the same page.
Create automated follow-up funnels that drive leads back to your site, build relationships, nurture prospects into leads, foster remarkable customer experiences and save time! With our sales force automation platform you can:
Measure and track contact engagement so you can easily identify your “hottest” leads.
Automate your lead generation with marketing funnels that deliver a constant stream of qualified leads to your sales team.
Engage leads using targeted emails and other media channels to build personalized relationships and increase the likelihood of sales.
Automatically rank your contacts based on their behaviors and demographic info so that you can quickly target the most qualified leads. With Ontraport’s Lead Scoring feature, you can:
Use information such as location, industry or title to rank leads and focus on conversations with the most qualified prospects.
Trigger automation based on contacts’ lead score so that you can ensure your “hottest” leads are always receiving the right follow-up.
Have your leads’ score degradation over time so that you can focus your energy on your newest leads.
Automatically assign tasks to individual users in your account so they can easily follow up with every lead who enters your system.
Use our Round Robin feature to easily distribute leads one by one so that everyone on your sales team gets an equal number.
Use our Weighted Random feature to set percentages of leads to each user seat so your most experienced team members get a higher number of leads.
Segment leads based on any information in their contact record to create the most relevant experience for each prospect.
What is the definition of sales force automation?
The term “sales force automation” refers to using a software tool to automate many of the interactions with the leads in your sales pipeline. This might include automatically sending them an email with follow-up information when they submit an inquiry on your website, creating tasks to remind your team to call or email a lead personally, automatically routing incoming leads to distribute them between your team equally or even assigning a lead score that quickly shows your team how qualified each prospect is.
Many entrepreneurs are unsure about the difference between sales and marketing automation. Although you can (and should) use one system for both, they focus on different types of communications and different goals. While marketing automation focuses on turning people on your list into qualified leads, sales automation is about turning qualified leads into customers for your business.
What are some sales force automation examples?
Some of the most common ways you can implement sales force automation in your business is by automating demo requests, free consultations, inbound and outbound sales, lead scoring and lead routing. To see these examples in action, check out our Ontraport usecase, Streamline Your Sales Process.
What are the benefits of sales force automation?
Although sales force automation requires some time and energy to implement in your business, the payoff is worth the initial investment. By adding SFA to your business, you can reduce your marketing costs, create more loyal customers, save time, increase your sales conversions, increase your revenue, and more.
Which sales force automation features does Ontraport have?
Ontraport’s feature set offers automated tasks and follow-up, lead scoring, lead routing, and sales pipeline management with deals and opportunities.