A PURL is a personalized URL, such as jane.yourcompanyname.com, that you can provide to contacts to access a personalized version of your landing page. This can be an effective marketing tactic as people appreciate the individualized attention and are more likely to remember the URL. PURLs essentially send each visitor to the same landing page, but they use contact information to personalize text for each visitor (e.g., Jane might see “Welcome, Jane!” and John would see “Welcome, John!”).

Additionally, PURLs allow you to merge contact data collected on multiple pages, which eliminates the need to ask contacts redundant questions on progressive forms.

Steps


PURLs are automatically generated by Ontraport; you simply add them via a merge field when you’re creating the email, postcard, or WordPress post. You can use PURLs for any landing page that has been published through Ontraport.

To add PURLs to Ontraport emails:

  • Select an existing message that you’d like to add a PURL to, or go to Contacts > Messages >  > New Email > Start From Scratch.
  • Click + Add Block > Text and select a text block.
  • Click into the text block and hover over the area where you would like to add your PURL. Click Edit.
  • Click and  scroll down to the PURLs section. You’ll see a list of the Ontraport Pages you’ve created.
  • Select the page you’d like to send visitors to. This will automatically generate PURLs for each contact sent the message, and it will merge the PURLs onto the email. PURLs populate as raw links with your contact’s name in the URL; however, if you only want the contact’s name be displayed when the page is visited, you can use a hyperlink or a button for your PURL:
    1. For a hyperlink: Add the text you want to display and highlight it.
      1. Click  > Ontraport Landing Page > Select Landing Page, and choose your page’s name.
      2. Click Insert Link.
    2. For a button: Click   > Button > select your button design.
      1. Hover over the button and click Edit.
      2. Click Enter Link URL > Ontraport Landing Page > Select Landing Page, and choose your page’s name.
      3. Click Insert Link.
  • Click  on your block settings.
  • Complete your message and click.

To add PURLs to raw HTML emails:

  • Select an existing message that you’d like to add a PURL to, or go to Contacts > Messages >  > Raw HTML Email Editor to create a new one.
  • Click Insert Merge Field and scroll down to the PURLs section. You’ll see a list of the Ontraport Pages you’ve created.
    1. If you want to change the text of your link, start by adding the merge field for your PURL to the message twice. There will be two merge fields next to each other.
    2. Click  .
    3. Replace the spaces within your merge fields with “%20.” (e.g., [PURL_My%20Landing%20Page] )
    4. Replace the brackets with angled brackets, <>.
    5. Add a forward slash (/) after the opening angle bracket (<) of the second PURL. Your merge field should appear like this: <PURL_My%20Landing%20Page></PURL_My%20Landing%20Page>.
    6. Enter what you want your link to say between the two PURLs.
    7. Click  . You will see that only the text for your link appears in the message body.
  • Complete your message and click .

To add PURLs to postcards:

  • Select an existing message that you’d like to add a PURL to, or go to Contacts > Messages >  > New Postcard.
  •   > Text Area and double click to edit text.
  • Click Insert Merge Field and scroll down to the PURLs section. You’ll see a list of the Ontraport Pages you’ve created.
  • Click the name of the page you would like to add a PURL for.
  • Finish designing your postcard and click .

Export your PURLs for third-party postcard mailers by going to Contacts, selecting the contacts you wish to export, clicking Export, and completing the steps on the screen. You’ll also have the option to send a csv file to an email address.

To create PURLs in form settings:

A common use of PURLs is to connect a lead capture page to a personalized thank you page. By linking  landing pages through the “Send Contacts Here” area of form settings, contact information can be passed from the form to the thank you page. Only published pages can be found in the form settings, so it is best to work in reverse order, and publish your second page first. (In the steps below, we will refer to these pages as “Page One” and “Page Two”).

  • Create “Page Two” first by clicking Pages > .
  • Click Start From Scratch or select a template.
  • Name your page, edit the design of your page.
  • Click  > Host your page > click Save & Publish.
  • Follow steps 1-3 to create “Page One.”
  • Click + Add Block > Lead Capture Forms > select a lead capture form. You can also create your own form.
  • Click  > Form Settings > Use this Landing Page > click the name of the page you created in steps 1-4.
  • Click  .
  • Click  > Host your page > click Save & Publish.

To add PURLs to WordPress Pages or Posts:

You can also add PURLs to your Ontraport-hosted landing pages on WordPress.

  • Integrate your WordPress site with Ontraport if you haven’t yet.
  • Log in to the admin seat of your WordPress site.
  • Click Pages or Posts > Add New.
  • Click  .
  • Click the Merge Fields dropdown, and scroll down to the PURLs section.
  • Click on the name of your page to add the PURL.
    1. To hyperlink your PURL, follow the steps above, then click   > Edit as HTML.
    2. Wrap the PURL merge field with the HTML href attribute as shown below:
      1. <a href=”“>Click Here</a>.
    3. Click   > Edit visually.
  • Click .