Personalized pages and forms create the ideal customer experience. One way to accomplish this is by passing contact information through the page URL using a custom link that you create. For example, if you pass a contact’s first name through the URL, the name can populate on the page or be used to pre-fill a form on the page.
There are many ways you could apply these custom links to create personalized experiences:

  1. Pre-fill forms: If you want to save your contacts some time when they fill out your forms, you can pre-fill text fields with the information you have already collected from them. 
  2. Hidden fields: You can pre-fill fields on forms that aren’t visible to contacts to personalize a form submission. They’re often used with custom links to add contact-specific information to pages. 
  3. Update deals from forms: The best way to update the correct deal through a form is to use its unique ID, and you can easily create a custom link to a form with your deal’s unique ID.

Note, you can also create personalized experiences with PURLs on non-secure domains.

 

Creating Links to Personalize Pages


When you create your custom link, you add the information you want to send by attaching a few parameters to the end of your URL. Before you begin this process, be sure that the page you are creating a link for is already published

Here’s an example of a link to a sales page that sends a contact’s first and last name to the page:

https://mysalespage.org?First+Name=[First Name]&Last+Name=[Last Name]

Creating these links is less daunting than it might seem. What you need first is your URL, the names of the fields you want to pass, and the merge fields for those fields. 

URL: https://mysalespage.org

Field Names: “First Name” and “Last Name”

Merge Fields: “[First Name]” and “[Last Name]”

All that’s left is putting them together. There are a few characters that need to be added to your link to string your parameters together:

? – This will go at the end of your URL. It should go directly after your top level domain — don’t add a “/” at the end.

+ – This will replace the spaces of your field names. 

= – This matches your field name to your merge field. 

& – This can be used to add multiple fields in your URL.

Follow these instructions to put it all together:

  • Start with your URL, and add “?” at the end of your URL: https://mysalespage.org?
  • Add your field names formatted with “+” replacing spaces: https://mysalespage.org?First+Name
  • Add “=” and the matching merge field; you can leave spaces in this one: https://mysalespage.org?First+Name=[First Name] 
  • Add “&” and start again at step 2 if you have another field you would like to pass:  https://mysalespage.org?First+Name=[First Name]&Last+Name=[Last Name] 

 

 Using your custom links


Once you’ve created your links, you’re ready to put them into action. If you want to use your links in an email, all you need to do is hyperlink it in your message. If you have multi-step forms on a secure page and want to prefill form fields or hidden form fields follow the steps below: