Sequences are Ontraport’s legacy automation feature. Each sequence is made up of a series of steps. And each step performs an action. We recommend using Ontraport’s visual automation builder instead of sequences or rules.
In order to keep your Ontraport account well organized, use standardized naming conventions for all your assets. That way, everything you name will be easily identifiable, searchable and usable by you and your team.
Merge fields normally print the exact value that is found in a contact's corresponding field, however you can edit your text and date merge fields to control how they are displayed on your emails of pages so your content always looks how you want it to.