Once you have a solid grasp on how to use the customer lifecycle in your marketing, you’ll find that most marketing automation research fits naturally into the stages of your lifecycle. When you can see where a certain strategy lands in your customer journey, it’s easier to build it into your overall plan to create longer-lasting relationships.
For example, say you’re collecting a lot of new leads but aren’t seeing many new customers. Using the customer lifecycle as a basis for your marketing research, you’d know right away that you need to strengthen your Convert stage. That would narrow down your research to strategies that address your leads’ problems, position your business as a solution, and maybe even offer a discount for their first purchase.
Or maybe you are getting a lot of new customers, but they aren’t sticking around. In that case, you’d use the customer lifecycle to home in on your Delight stage and research strategies that introduce customers to your other exciting products, events or services.
By using the customer lifecycle to frame your marketing research, you’ll be able to prioritize and execute new strategies more efficiently — and you’ll have peace of mind that it all works together to boost your bottom line.