Years of sales and marketing automation research has found that communicating with leads and customers is a lot like communicating in personal relationships. Just as you wouldn’t ask someone to marry you on the first date, you shouldn’t ask your customers to buy your main product the first time they come across your brand.
In The Step-by-step Guide to the Customer Lifecycle, you’ll learn how to implement customer lifecycle marketing strategies for following up appropriately at every relationship phase.
How to capture your leads’ attention with valuable content so they’ll provide you with their contact information
Tactics for turning qualified leads into loyal customers so they’ll come back to spend money with your business time and time again
How to use tiered product lines so you can warm up leads to buying your core offer
Ways to delight your customers throughout the customer lifecycle so they’ll never want to leave
How to immerse customers into your brand with upsells and cross-sells so they become loyal superfans and referrers
- Tips for connecting your CRM to each funnel so your customers are guaranteed to be nurtured and cared for at every stage
Years of sales and marketing automation research has found that communicating with leads and customers is a lot like communicating in personal relationships. Just as you wouldn’t ask someone to marry you on the first date, you shouldn’t ask your customers to buy your main product the first time they come across your brand.
In The Step-by-step Guide to the Customer Lifecycle, you’ll learn how to implement customer lifecycle marketing strategies for following up appropriately at every relationship phase.
How to capture your leads’ attention with valuable content so they’ll provide you with their contact information
Tactics for turning qualified leads into loyal customers so they’ll come back to spend money with your business time and time again
How to use tiered product lines so you can warm up leads to buying your core offer
Ways to delight your customers throughout the customer lifecycle so they’ll never want to leave
How to immerse customers into your brand with upsells and cross-sells so they become loyal superfans and referrers
- Tips for connecting your CRM to each funnel so your customers are guaranteed to be nurtured and cared for at every stage
Convert more leads with these proven customer lifecycle marketing strategies
“To be able to create an outstanding customer experience that is automated, that takes care of our folks no matter where they are around the world … really allows us to create outstanding customer experiences.”
- Marie Forleo, Founder of B-School and Marie Forleo International
Convert more leads with these proven customer lifecycle marketing strategies
“To be able to create an outstanding customer experience that is automated, that takes care of our folks no matter where they are around the world … really allows us to create outstanding customer experiences.”
- Marie Forleo, Founder of B-School and Marie Forleo International
Frequently Asked Questions
What is marketing automation and why is it so important?
Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.
What is a digital marketing funnel?
Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy, however most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
Why is customer lifecycle marketing so important?
Whether you’re building onboarding systems, lead nurturing funnels or sales processes, the best way to organize and think about your business’s systems is through the lens of your customer lifecycle. That way, you can design every process, campaign and interaction in a way that builds long-term relationships with leads and customers.
When you can track prospects’ progress through your lifecycle and work to improve your conversion rates between each stage, you’ll have a solid foundation on which to build your business.
When you can track prospects’ progress through your lifecycle and work to improve your conversion rates between each stage, you’ll have a solid foundation on which to build your business.
What’s an easy SMS marketing campaign to start with?
Birthday and holiday promotions are a great place to start for your first SMS campaign. With Ontraport, it’s easy to build campaigns that automatically send a coupon or special offer via SMS or emails to celebrate your leads’ and customers’ birthdays — or any other special occasion.
How can I apply my research about marketing strategy to the customer lifecycle?
Once you have a solid grasp on how to use the customer lifecycle in your marketing, you’ll find that most marketing automation research fits naturally into the stages of your lifecycle. When you can see where a certain strategy lands in your customer journey, it’s easier to build it into your overall plan to create longer-lasting relationships.
For example, say you’re collecting a lot of new leads but aren’t seeing many new customers. Using the customer lifecycle as a basis for your marketing research, you’d know right away that you need to strengthen your Convert stage. That would narrow down your research to strategies that address your leads’ problems, position your business as a solution, and maybe even offer a discount for their first purchase.
Or maybe you are getting a lot of new customers, but they aren’t sticking around. In that case, you’d use the customer lifecycle to home in on your Delight stage and research strategies that introduce customers to your other exciting products, events or services.
By using the customer lifecycle to frame your marketing research, you’ll be able to prioritize and execute new strategies more efficiently — and you’ll have peace of mind that it all works together to boost your bottom line.
For example, say you’re collecting a lot of new leads but aren’t seeing many new customers. Using the customer lifecycle as a basis for your marketing research, you’d know right away that you need to strengthen your Convert stage. That would narrow down your research to strategies that address your leads’ problems, position your business as a solution, and maybe even offer a discount for their first purchase.
Or maybe you are getting a lot of new customers, but they aren’t sticking around. In that case, you’d use the customer lifecycle to home in on your Delight stage and research strategies that introduce customers to your other exciting products, events or services.
By using the customer lifecycle to frame your marketing research, you’ll be able to prioritize and execute new strategies more efficiently — and you’ll have peace of mind that it all works together to boost your bottom line.
How do I know if Ontraport is the best marketing automation software for me?
When you’re shopping for a marketing platform for your business, you’ll want to take your entire business into account — not just the marketing side of things. Whether you choose Ontraport or not, we recommend making sure your automation platform includes the following features, at the very least:
- A website or landing page builder to share your business with the world online
- A system for capturing leads and sending marketing emails
- A contact management system (CRM) to keep track of clients and prospects
- A payment processing tool to collect orders and charge credit cards/li>
Of course, you’ll probably need more sophisticated tools as your business continues to grow. With Ontraport, you’ll have everything you need now and in the future — all under one roof.
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
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