Getting reliable results from your marketing campaigns can be difficult and expensive. Instead of guessing whether your investment will be worthwhile, make sure it will be by establishing a well-defined, customer-driven marketing strategy up front. Answer the questions within this concise, cohesive template and produce your own clear strategy to garner more leads, more customers and, ultimately, more growth for your business.
In the Marketing Campaign Strategy Worksheet, you’ll find out how to create a customer-driven marketing strategy specific to your audience and your business.
Tips for understanding the makeup of your audience so you can better tailor your ads or content to get the best ROI possible
The questions you must ask yourself to start developing the strategy necessary to launch a successful marketing campaign
An understanding of the customer lifecycle so you can target your leads or customers at the proper time to strengthen your relationships and build loyalty
Guidance for taking a reflective look at your business’s goals now and for the future so you can have peace of mind as your business grows
Better understanding of the pain points your business solves for your audience so you know how to frame your product or service to maximize sales
The insight you need to create repeat customers for your business so you can boost your monthly recurring revenue
Getting reliable results from your marketing campaigns can be difficult and expensive. Instead of guessing whether your investment will be worthwhile, make sure it will be by establishing a well-defined, customer-driven marketing strategy up front. Answer the questions within this concise, cohesive template and produce your own clear strategy to garner more leads, more customers and, ultimately, more growth for your business.
In the Marketing Campaign Strategy Worksheet, you’ll find out how to create a customer-driven marketing strategy specific to your audience and your business.
Tips for understanding the makeup of your audience so you can better tailor your ads or content to get the best ROI possible
The questions you must ask yourself to start developing the strategy necessary to launch a successful marketing campaign
An understanding of the customer lifecycle so you can target your leads or customers at the proper time to strengthen your relationships and build loyalty
Guidance for taking a reflective look at your business’s goals now and for the future so you can have peace of mind as your business grows
Better understanding of the pain points your business solves for your audience so you know how to frame your product or service to maximize sales
The insight you need to create repeat customers for your business so you can boost your monthly recurring revenue
Learn how to create a customer-driven marketing strategy that best fits your audience and offer. Get started with the Marketing Campaign Strategy Worksheet.
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.”
- Bryan Eisenberg, Co-Founder, BuyerLegends
Frequently Asked Questions
What is marketing automation and why is it so important?
Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.
What is a digital marketing funnel?
Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy; however, most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump contacts to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump contacts to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
Why is it important to have a marketing campaign strategy?
Without a solid strategy, it’s hard to build and execute marketing campaigns that get results and support your big-picture goals. It’s like throwing spaghetti at a wall and seeing what sticks.
When you have a clear and consistent strategy behind all your marketing decisions, you’ll be able to get stronger results with less work. You’ll get more out of your marketing budget, because you’ll be spending it on ads and messaging that are more effective. Plus, you’ll have better insight about how your campaigns are performing and where you might be able to optimize. All these factors play a major role in getting connected with right-match leads and turning more of them into customers.
As you continue to research, fill out the form above to download our Marketing Campaign Strategy Worksheet! It has everything you need to build strong campaigns and set yourself up for success.
When you have a clear and consistent strategy behind all your marketing decisions, you’ll be able to get stronger results with less work. You’ll get more out of your marketing budget, because you’ll be spending it on ads and messaging that are more effective. Plus, you’ll have better insight about how your campaigns are performing and where you might be able to optimize. All these factors play a major role in getting connected with right-match leads and turning more of them into customers.
As you continue to research, fill out the form above to download our Marketing Campaign Strategy Worksheet! It has everything you need to build strong campaigns and set yourself up for success.
I’m not sure how to create a marketing campaign in Ontraport. What do I do first?
Ontraport makes it easy to get started with building your marketing campaigns. In fact, we have an entire library of done-for-you systems — all you need to do is fill in the blanks and launch!
We also offer a variety of templates to choose from in our Campaign Marketplace. If you’d rather start from scratch, you can use this article from our Support Center to get started.
We also offer a variety of templates to choose from in our Campaign Marketplace. If you’d rather start from scratch, you can use this article from our Support Center to get started.
How can Ontraport support my ROI-driven digital marketing strategy?
Ontraport has the ability to collect and use more data about your customers’ trends, wants, needs and behaviors than most other marketing platforms. Plus, it comes with detailed analytics tools, including real-time performance stats for live automations and trend charts to understand your results over time. With that data, you’ll be able to eliminate guesswork in your marketing strategy, understand your audience and optimize your strategies for a higher ROI.
Is Ontraport a good choice for B2B marketing automation?
Yes — Ontraport is a great fit for attracting new prospects, nurturing leads, generating sales and more for your B2B business. We offer reliable tracking and attribution, highly personalized communication channels, and ready-to-launch marketing funnels that you can kick off in minutes. Plus, since Ontraport lets you gather and store more data than most marketing automation solutions, you’ll be able to reach more potential customers and get better results from your marketing efforts.
How do I know if Ontraport is the best marketing automation software for me?
When you’re shopping for a marketing platform for your business, you’ll want to take your entire business into account — not just the marketing side of things. Whether you choose Ontraport or not, we recommend making sure your automation platform includes the following features, at the very least:
- A website or landing page builder to share your business with the world online
- A system for capturing leads and sending marketing emails
- A contact management system (CRM) to keep track of clients and prospects
- A payment processing tool to collect orders and charge credit cards/li>
Of course, you’ll probably need more sophisticated tools as your business continues to grow. With Ontraport, you’ll have everything you need now and in the future — all under one roof.
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
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