A lot goes into organizing and creating the perfect marketing campaign and, at launch time, the last thing you want is to realize an essential piece is missing.
In the Marketing Campaigns Checklist, you’ll learn how to create a marketing campaign, from copy to execution.
The different types of assets that are typically included in a marketing campaign to expand the scope of your campaigns
A simple yet effective way to break down each asset into its smaller components so that each one can be delegated and completed separately
Which assets to prioritize so you can appropriately budget time for each one and plan your launch date accordingly
The order of operations in completing each component of an asset to eliminate confusion and rework for your team
How to use a marketing campaign map to compile all of your campaign assets so that you can keep track of their completion status in one place
How to create a basic concept of any pages you need to build for your campaign to give you a general idea of what each one needs before starting
A lot goes into organizing and creating the perfect marketing campaign and, at launch time, the last thing you want is to realize an essential piece is missing.
In the Marketing Campaigns Checklist, you’ll learn how to create a marketing campaign, from copy to execution.
The different types of assets that are typically included in a marketing campaign to expand the scope of your campaigns
A simple yet effective way to break down each asset into its smaller components so that each one can be delegated and completed separately
Which assets to prioritize so you can appropriately budget time for each one and plan your launch date accordingly
The order of operations in completing each component of an asset to eliminate confusion and rework for your team
How to use a marketing campaign map to compile all of your campaign assets so that you can keep track of their completion status in one place
How to create a basic concept of any pages you need to build for your campaign to give you a general idea of what each one needs before starting
Ready to learn how to create a marketing campaign from start to finish?
“My team never starts a launch without a thorough project plan. Having an accurate rundown of every asset’s completion status is a must for every successful marketing campaign.”
- Sam Flegal, Campaign Manager, Ontraport
Frequently Asked Questions
What are the best marketing automation strategies for sustaining success?
From keeping your assets organized, to setting the right goals and following a solid game plan, there’s a lot you can do to strengthen your marketing campaigns. To make sure you have all your bases covered, check out our Marketing Campaign Strategy Worksheet. It’ll walk you through every step of planning and executing your marketing strategy so you can connect with more leads and customers without letting any details fall through the cracks.
I’m not sure how to create a marketing campaign in Ontraport. What do I do first?
Ontraport makes it easy to get started with building your marketing campaigns. In fact, we have an entire library of done-for-you systems — all you need to do is fill in the blanks and launch!
We also offer a variety of templates to choose from in our Campaign Marketplace. If you’d rather start from scratch, you can use this article from our Support Center to get started.
We also offer a variety of templates to choose from in our Campaign Marketplace. If you’d rather start from scratch, you can use this article from our Support Center to get started.
Is Ontraport a good choice for B2B marketing automation?
Yes — Ontraport is a great fit for attracting new prospects, nurturing leads, generating sales and more for your B2B business. We offer reliable tracking and attribution, highly personalized communication channels, and ready-to-launch marketing funnels that you can kick off in minutes. Plus, since Ontraport lets you gather and store more data than most marketing automation solutions, you’ll be able to reach more potential customers and get better results from your marketing efforts.
What is marketing automation and why is it so important?
Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages or a combination of the two, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.
What is a digital marketing funnel?
Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy, however most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
What’s the best B2B marketing automation platform for me?
When you’re shopping for a B2B marketing platform, you’ll want to take your entire business into account — not just the marketing side of things. We recommend making sure your automation platform includes the following features, at the very least:
- A website or landing page builder to share your business with the world online
- A system for capturing leads and sending marketing emails
- A contact management system (CRM) to keep track of clients and prospects
- A payment processing tool to collect orders and charge credit cards
Of course, you’ll probably need more sophisticated tools as your business continues to grow. Since this is an important investment for your business, check out our buyer’s guide to get a complete checklist of what features to look for while you shop. With all that industry insight at your fingertips, you’ll be on the right track to choosing the best possible platform for your business (even if it’s not Ontraport).
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