ONTRAPORT is an all-encompassing platform that not only offers core marketing automation features, but also comes with built-in landing pages, ecommerce, CRM and more so you can run your entire business from one place to provide highly targeted and seamless customer experiences.

LOOKING FOR AN ALTERNATIVE TO HATCHBUCK?

ONTRAPORT is an all-encompassing platform that not only offers core marketing automation features, but also comes with built-in landing pages, ecommerce, CRM and more so you can run your entire business from one place to provide highly targeted and seamless customer experiences.
VS.
Whereas Hatchbuck relies heavily on third-party integrations to unlock core functionality as a marketing automation tool, ONTRAPORT provides all the features necessary to automate sophisticated marketing campaigns, sell goods and services and track and report on leads and customers’ activity with your business all in one place.
MARKETING TRACKING
USER REVIEWS
PRICING COMPARISON
FEATURES
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You Should Choose ONTRAPORT If:

Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.
You need marketing tracking to understand where all your leads and customers are coming from and what their preferences are.
You don't like stretching your budget to pay for software that doesn’t meet all of your needs.
Your customers would benefit from adding a membership component that serves as a learning platform.
The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.
You know you need standout landing pages to promote your products and services, but don’t want to hire a professional designer or developer to create them for you.
You don’t want the hassle of integrating with third-party apps to handle ecommerce, landing pages, tracking, reporting and other aspects of your sales and marketing.
You want to run a referral program for your business that allows referrers to log in to check their progress and automatically get paid for their work.
Delivering a personalized customer experience across multiple channels, such as email, SMS text, postcards and landing pages, throughout your customer lifecycle plays a pivotal role in capturing leads and selling your products and services.
You’re looking for a visual campaign builder to map and automate your important outreach throughout the customer lifecycle.

ONTRAPORT Advantages

Industry-Leading Email Deliverability

At ONTRAPORT, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, ONTRAPORT can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, ONTRAPORT can send your mail through the SMTP service of your choice.
 

Integrated Landing Pages

Email marketing is merely the first step towards attracting customers. Landing pages pick up where your emails leave off, demonstrating the value of your products and services to ultimately entice a customer to buy. There are many great page building tools out there, but integrating landing pages into your marketing automation suite allows you to:

It’s already integrated into your marketing automation suite so you can launch campaigns and find success much faster than if you’re using third-party landing page tools that you need to integrate.​​​​​​​
You can easily create beautiful pages with our fully flexible and customizable landing page templates, or use our drag-and-drop builder to lay out a page from scratch.​​​​​​​
You can skip the steep learning curve with our intuitive user interface that offers simple settings and a variety of pre-designed pieces, such as call-to-action buttons and icons.​​​​​​​
If you do want to adjust details, you can manipulate anything from colors, sizes and fonts to more complex visual characteristics, such as gradients, the size of the padding around your images, drop shadows, and more.​​​​​​​
You can track site traffic and page visitors at any given time and automate what happens next, such as sending a task to a sales rep for immediate follow-up.​​​​​​​
You can personalize your pages using customer information from your CRM database.​​​​​​​
You can see where your page visitors are coming from so you can make strategic decisions about your marketing campaigns.​​​​​​​
You can seamlessly trigger next steps based on actions visitors take on your page, such as delivering a product after the visitor makes a purchase or adding an email address to your list after someone opts in on your form.

Facebook Custom Audience Integration

If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your ONTRAPORT campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they’re interested in.

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Completely Customizable Contact Records

You want to view your contact records in a way that makes sense for your business. In ONTRAPORT, you can set up display contacts just the way you like them and adjust permission levels so account users can view and edit just what they need to and nothing more.

Visual Contact Workflow Management 

Get the full CRM experience with ONTRAPORT’s visual pipeline management. Organize your contacts into cards and columns that allow you to easily see and manage stages of any process or funnel. This feature is designed not only for managing sales pipelines, but any business process that has stages. 
 

Custom Objects

Many business owners need to store records beyond merely contacts. ONTRAPORT is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in ONTRAPORT offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.



Full Ecommerce Suite

Integrating with a third-party app to sell your goods and services is neither easy nor cheap. ONTRAPORT is as much an ecommerce solution as it is a marketing toolkit. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes such as credit card declines with ease.

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Membership Sites

Establish your business as an industry thought leader and earn passive, recurring income with ONTRAPORT’s membership site capabilities. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with ONTRAPORT’s built-in CRM and more. 
 

Partner Program Management

Create an effective and profitable referral partner program with ONTRAPORT’s easy-to-use partner management system. Partner programs allow designated partners to receive commissions for helping your company generate sales, leads and traffic. Our partner management system allows you to easily track the revenue generated by your referrals. 
 

Visual Campaign Builder

ONTRAPORT’s campaign builder lets you visually design and automate even the most sophisticated marketing funnels with ease, incorporating every customer touchpoint — page visits, online checkout, emails, SMS, direct mail, internal tasks for live follow-up and much more. Easily add customized triggers, goals and actions to your map to create your own dynamic campaigns from start to finish in a matter of minutes.

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All-in-One Means All-in-One

Email, landing page and form builders? Built in. A visual campaign builder to automate each piece of your customer journey? Built in. A visual CRM for managing your marketing and sales pipelines? Built in. A full ecommerce suite to sell your products and services online and manage payments? Built in. And that’s only the beginning. With ONTRAPORT there’s no need to buy and pay extra for features from third-party providers. They’re all included. ONTRAPORT was intentionally built to incorporate all the core features a business needs to manage its entire customer lifecycle.


Data Performance

Visually monitor your campaigns’ performance right on your campaign map with Performance Mode. ONTRAPORT displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.

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Don't Take Our Word for It. Hear from Real Users.

Thomas M. Schwab, Goodbye Crutches
 

"The visual campaign builder in ONTRAPORT released in June 2017 is AMAZING. It is easy to use, intuitive and has already started to radically transform the way we are systematizing our business."

Jeff M., Brave Girls Club

“With ONTRAPORT, I don't think I will ever have a need for any other tracking software. It is all there in an easy-to-digest layout and all the different tracking reports. It has enabled us to see exactly where we were doing well and where we need some work. Having this all-in-one system automatically track and intuitively report every step that is taken through our campaigns in real time without any additional setup has been a game-changer for us.”

Matt Knight, Buyers Agent


“All of my contact database is stored in ONTRAPORT. The combination of landing pages, lead magnet delivery, nurture campaigns and autoresponders plus advanced contact tagging means that I don't need anything else. More advanced than MailChimp, less intimidating than SendGrid, etc. I love it.”

How are they priced?

ONTRAPORT

Know exactly what you pay and upgrade or downgrade at anytime.
ONTRAPORT also offers custom pricing for accounts with up to 5 million contacts.

ONTRAPORT
Basic
$79/mo
1,000 Contacts

Unlimited Emails

1 User


Setup Services

Postmaster Consultation


Account Management

ONTRAPORT
Plus
$147/mo
2,500 Contacts

Unlimited Emails

2 Users

Setup Services


Postmaster Consultation

Account Management

ONTRAPORT
Pro
$297/mo
10,000 Contacts

Unlimited Emails

3 Users

Setup Services

Postmaster Consultation


Account Management

ONTRAPORT
Enterprise
$497/mo
20,000 Contacts

200,000 Emails/Month

5 Users

Setup Services

Postmaster Consultation


Account Management

Hatchbuck

Hatchbuck pricing has four tiers: Small Biz, Team, Professional and Enterprise. The prices quoted below are for month-to-month billing; there is a discount for annual billing.

Where do ONTRAPORT and Hatchbuck differ?

VISUAL CAMPAIGN BUILDER ONTRAPORT Hatchbuck
Goal-based Automation
Campaign Triggers
Custom Wait Steps
Conditional Filtering
Go-to Steps
Randomized Campaign Splits
Campaign Forks
Pre-built Campaign Marketplace
CAMPAIGN PERFORMANCE REPORTING ONTRAPORT Hatchbuck
Visual Performance Reporting Limited
Contact Flow Reports
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Goal Conversion Point Reports
Custom Date Range Reporting Filters
Custom Lead Source Reporting Filters
Campaign Performance Projection
Custom Metrics Dashboard
CAMPAIGN ASSETS ONTRAPORT Hatchbuck
Built-in Landing Page Creator
Landing Page Personalization
Landing Page Template Marketplace
Custom Thank You Pages
Built-in Web Form Creator
Pre-filled Forms
Multi-step Forms
Built-in Email Editor
Email Personalization
AUTOMATED CAMPAIGN MESSAGING ONTRAPORT Hatchbuck
Email
SMS
Postcards
EMAIL MARKETING ONTRAPORT Hatchbuck
Private IPs
Sender Reputation Management
Automated Re-engagement
Newletters
Broadcasts
Segmentation
Bounce Rate Tracking
Message Open Tracking
Click-through Tracking
Split Testing
Deliverability Consulting
SALES FORCE AUTOMATION ONTRAPORT Hatchbuck
Tasks
Automated Follow-up
Lead Scoring
Lead Routing
Deals/Opportunities
CRM ONTRAPORT Hatchbuck
Visual Contact Workflow Management
Custom Fields
Notes
Groups
Tags
Custom Tabs
Automation Log
Activity Log
ECOMMERCE ONTRAPORT Hatchbuck
Order Forms
Payment Processing
Automated Recharge Settings
Taxes
Free Trials
Payment Plans
Subscriptions
Credit Card Decline Follow-up
Abandoned Cart Follow-up
Coupon Codes
One-click Upsells
Shopping Cart Yes, with integration
PARTNER PROGRAMS ONTRAPORT Hatchbuck
Partner Tracking
Referral Tracking Links
Promo Tools
Earnings Reports
Automated Partner Management
Automated Partner Payments
Partner Center
MEMBERSHIP SITES ONTRAPORT Hatchbuck
WordPress Plugin
Automated Member Management
Multiple Membership Levels
Page-by-page Content Protection
Drip Content
Customer Center
MARKETING TRACKING ONTRAPORT Hatchbuck
UTM Tracking
UTM Link Generator
Tracked Links
UTM-based Filters on Performance Reports
Split Testing
PURLs
Facebook Custom Audience Automation
SERVICES ONTRAPORT Hatchbuck
Complimentary Account Set-up
Annual Contract Required
Chat Support
Email Support
Screenshare Support
Live Training Events
Online Training
Certified Consultant Community

One platform for Your Whole Business 

ONTRAPORT brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions for growth.

With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together.

Complimentary Setup and Support


We’ll set up your account just the way you like it so you can hit the ground running and, if you need technical support later, our award-winning support reps will be there for you.

Rich in Features
 

Our platform is designed with a broad feature set to meet all your needs in marketing, sales, ecommerce, memberships, referrals and more. No matter your industry, your business size, or your product or service, we’ve got you covered.

Intuitive and Simple


Get up and running in your ONTRAPORT account quickly with pre-built templates for campaigns, pages and emails that you can customize and launch.

Grow Your Business Faster With ONTRAPORT’s All-in-One Software
 

This software comparison was last updated on 8/16/18.
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.
 

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