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You should choose ONTRAPORT if

You’re spending money on advertising and need a complete, holistic, visual depiction of your campaign and ad effectiveness so you can make quick improvements and increase revenue in the shortest period of time.

You prefer not to have to hire a consultant to set it up (though many ONTRAPORT Certified Consultants are available).

Email deliverability is mission-critical.

ONTRAPORT Advantages

Both ONTRAPORT and Infusionsoft are very robust platforms with a large overlap of features. Here are some key areas where ONTRAPORT excels:

Lead Source Tracking

If you don’t know what specific sources are driving your best leads and customers, it’s impossible to optimize your ad spend. ONTRAPORT is unsurpassed in its marketing tracking capabilities, offering the world’s only complete visual marketing reporting platform. By overlaying your tracking data (captured using industry-standard UTM tracking variables) right onto your visual campaign maps, you have unprecedented insight into campaign and marketing performance.


Facebook Custom Audience Integration

If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your ONTRAPORT campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, exactly at the right time, specifically about what they’re interested in now.


 Integrated Landing Pages

There are many great webpage design tools out there, but integrating landing pages into your marketing automation suite allows you to:

Track site traffic and page visitors at any given time and automate what happens next, such as sending a task to a sales rep for immediate follow up.
Personalize your pages using customer information from your CRM database.
See up-to-the-minute performance stats so you can make calculated and strategic decisions.
Completely Customizable Contact Records

You want to view your contact records in a way that makes sense for your business. In ONTRAPORT, you can set up views just the way you like them and adjust permission levels so account users can view and edit just what they need to and nothing more.

Custom Objects

Many business owners need to store records beyond merely contacts, opportunities and accounts. ONTRAPORT is the only small business marketing and business automation platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in ONTRAPORT offers the flexibility to create custom records for things like events, children, classes, users, administrators, and just about anything else they can think of pertaining to their businesses.


Industry-Leading Email Deliverability

At ONTRAPORT, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, ONTRAPORT can offer private IP pools to qualified mailers, as well as personalized delivery testing and advice on best practices. Of course, if you prefer, ONTRAPORT can send your mail through the SMTP service of your choice.

All-in-One Means All-in-One

Two-way SMS marketing? Built in. Split testing? Built in. Membership sites? Built in. Direct mail? Built in. Facebook Custom Audiences? Built in. Referral programs? Built in. Sales force automation? Built in. No need to buy and pay extra for these features from third-party providers. They’re all included.

Don't Take Our Word for It. Hear from Real Users.

G2 Crowd's Comparison

Check out dozens of users’ ratings on G2 Crowd’s comparison between Infusionsoft and ONTRAPORT.
ONTRAPORT and Infusionsoft

Read this detailed review by a very experienced consultant for both Infusionsoft and ONTRAPORT.
G2 Crowd Review

See for yourself this summary of G2 Crowd’s findings, based on many dozens of verified user reviews.

How are they priced?


ONTRAPORT has three simple pricing tiers with no annual contract required and complimentary, done-for-you account set-up.


Infusionsoft includes a sliding scale with seven pricing tiers, as well as the option to add ecommerce and a sales pipeline.
Here’s the cost breakdown per month with an annual contract (required):

This includes pricing for one user seat per package. Extra accounts are available for $29/month if needed.
For the first three months, a discount of 20% is awarded for all account levels. 

Regardless of which pricing tier you choose, Infusionsoft requires all new users to purchase
​​​​​​​a ​​​​​​​one-time Kickstart Package for onboarding at the price of $299

Where do ONTRAPORT and Infusionsoft differ?

Goal-Based Automation Sequence-specific
Campaign Triggers Same as Goals
Custom Wait Steps
Conditional Filtering Outside of Sequences only
Go-To Steps
Randomized Campaign Splits
Campaign Forks
Pre-Built Campaign Marketplace
Visual Performance Reporting Limited
Contact Flow Reports Limited
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Goal Conversion Point Reports
Custom Date Range Reporting Filters
Custom Lead Source Reporting Filters
Campaign Performance Projection
Custom Metrics Dashboard
Built-in Landing Page Creator Limited design options
Personalization On Landing Pages
Landing Page Template Marketplace
Custom Thank You Pages
Built-in Web Form Creator Limited design options
Pre-filled Forms
Multi-Step Forms
Built-in Email Editor Limited design options
Email Personalization
SMS Extra cost, with integration
Postcards Extra cost, with integration
Private IPs
Sender Reputation Management
Automated Re-engagement
Bounce Rate Tracking
Message Open Tracking
Click-Through Tracking
Split Testing
Deliverability Consulting
Automated Follow-Up
Lead Scoring
Lead Routing
CRM ONTRAPORT Infusionsoft
Custom Fields
Custom Tabs
Automation Log
Activity Log
Order Forms
Payment Processing
Automated Recharge Settings
Free Trials
Payment Plans
Credit Card Decline Follow-Up
Abandoned Cart Follow-Up
Coupon Codes
One-Click Upsells
Shopping Cart Yes, with integration
Partner Tracking
Referral Tracking Links
Promo Tools
Earnings Reports
Automated Partner Management
Automated Partner Payments
Partner Center
WordPress Plugin
Automated Member Management Yes, with integration
Multiple Membership Levels Yes, with integration
Page-by-page Content Protection Yes, with integration
Drip Content Yes, with integration
Customer Center Yes, with integration
UTM Tracking
UTM Link Generator
Tracked Links
UTM-based Filters on Performance Reports
Split Testing
Facebook Custom Audience Automation
Complimentary Account Set-Up
90-Day Money Back Guarantee
Annual Contract Required
Chat Support
Email Support
Phone Support
Live Training Events
Online Training
Certified Consultant Community

Grow Your Business Faster With ONTRAPORT, the Industry’s Most Powerful All-in-One Platform 

Knowing who your customers are and how they respond to your messages is key to growing your business.
​​​​​​​But you can’t do either without the right tools.

​​​​​​​If you’re ready to grow your business faster, ONTRAPORT’s all-in-one platform was built to empower entrepreneurs
​​​​​​​to overcome the most common obstacles to business growth by focusing on these three areas:

Visual Campaign Mapping

ONTRAPORT shows you everything that’s happening with your leads and customers, all in one place. With a visual representation of all your business’s funnels, you’ll be able to effortlessly control all your touch points with individual leads and customers using a single platform, creating a seamless experience for them and for you.

Real-Time Results Reporting

With the industry’s strongest performance reporting tools built directly into the same visual interface you’ll use to map your campaigns, you’ll be able to clearly see how leads and customers are interacting with your funnels so that you can optimize them for better results and faster growth.

Predictive Intelligence

Your time is your most precious resource, which means you can’t afford to waste it on projects that won’t make an impact. ONTRAPORT shows you the results you can expect if you change any campaign input so you can visualize the results of your decisions before taking action.

To grow your business, you don’t need more money, more tools or more people. You just need to be able to clearly see what you’re doing, what’s working, and what would work even better. With a collection of tools that only handle part of the job, you’ll never be able to see clearly what’s going on in your business, how each piece of your marketing is bringing you closer to the end goal of growth, or how the strategy changes you make today will affect your results in the future.

With ONTRAPORT’s industry-leading platform, you can finally see everything clearly —
and all in one place.