ONTRAPORT is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place.

LOOKING FOR AN ALTERNATIVE TO INFUSIONSOFT?

ONTRAPORT is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place.
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While both ONTRAPORT and Infusionsoft offer a wide variety of features with visual campaign builders as their centerpieces, ONTRAPORT’s platform is much simpler to use and offers more flexibility to create the pages, emails and automated workflows you desire. Additionally, our industry-leading landing page builder, membership site management features, and advanced campaign tracking and reporting make ONTRAPORT a true one-stop shop for small businesses.

You Should Choose ONTRAPORT If:

Delivering a personalized customer experience across multiple channels, such as email, SMS text, postcards and landing pages, throughout your customer lifecycle plays a pivotal role in capturing leads and selling your products and services.
You’re spending money on advertising and need a complete, holistic, visual depiction of your campaign and ad effectiveness so you can make quick improvements and increase revenue in the shortest period of time.
Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.
You don't like stretching your budget to pay for software that doesn’t meet all of your needs, or being locked in to annual contracts.
You need marketing tracking to understand where all your leads and customers are coming from and what their preferences are.
You know you need standout landing pages to promote your products and services, but don’t want to hire a professional designer or developer to create them for you.
The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.
Your customers would benefit from adding a membership component that serves as a learning platform.
You want an industry-leading, built-in landing page builder that seamlessly ties into your marketing automation and CRM and doesn’t limit you to only a handful of templated layouts and designs.
You’re not looking to spend a lot of time going through extensive software training, figuring out complex technology or hiring a consultant to set up your platform (though many ONTRAPORT Certified Consultants are available).

ONTRAPORT Advantages

Both ONTRAPORT and Infusionsoft are very robust platforms with a large overlap in features. Here are some key areas where ONTRAPORT excels:


Industry-Leading Email Deliverability

At ONTRAPORT, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, ONTRAPORT can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, ONTRAPORT can send your mail through the SMTP service of your choice.
 

Integrated Landing Pages

Email marketing is merely the first step towards attracting customers. Landing pages pick up where your emails leave off, demonstrating the value of your products and services to ultimately entice a customer to buy. There are many great page-building tools out there, but ONTRAPORT's is by far the most flexible and easy to use. Here's why:

It's already integrated into your marketing automation suite so you can launch campaigns and find success much faster than if you're using third-party landing page tools that you need to integrate. 
You can easily create beautiful pages with our fully flexible and customizable landing page templates, or use our drag-and-drop builder to lay out a page from scratch.
You can skip the steep learning curve with our intuitive user interface that offers simple settings and a variety of pre-designed pieces, such as call-to-action buttons and icons.
If you do want to adjust details, you can manipulate anything from colors, sizes and fonts to more complex visual characteristics, such as gradients, the size of the padding around your images, drop shadows, and more. 
You can track site traffic and page visitors at any given time and automate what happens next, such as sending a task to a sales rep for immediate follow-up.
You can personalize your pages using customer information from your CRM database.
You can see where your page visitors are coming from so you can make strategic decisions around your marketing campaigns.
You can seamlessly trigger next steps based on actions visitors take on your page, such as delivering a product after the visitor makes a purchase or adding an email address to your list after someone opts in on your form.

Facebook Custom Audience Integration

If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your ONTRAPORT campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they’re interested in.

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Lead Source Tracking

If you don't know where your best leads and customers are coming from, it's impossible to know what sources to focus your marketing budget on going forward. ONTRAPORT's comprehensive platform collects and tracks data points from every single interaction that people have with your business, allowing you to track landing page visits and conversions, contact flow, email open and click-through rates, funnel conversion rates, UTM variables, lead sources and first- last-click attribution.

Data Performance

Visually monitor your campaigns' performance right on your campaign map with Performance Mode. ONTRAPORT displays your marketing stats right on to your visual campaign maps, giving you unprecedented insight into campaign and marketing.


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Visual Campaign Builder 

ONTRAPORT's campaign builder lets you visually design and automate even the most sophisticated marketing funnels with ease, incorporating every customer touchpoint - page visits, online checkout, emails, SMS, direct mail, internal tasks for live follow-up and much more. Easily add customized triggers, goals and actions to your map to create your own dynamic campaigns from start to finish in a matter of mintues.

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Visual Contact Workflow Management

Get the full CRM experience with ONTRAPORT's visual pipeline management. Organize your contacts into cards and columns that allow you to easily see and manage stages of any process or funnel. This feature is designed not only for managing sales pipelines, but any business process that has stages.
 

Custom Objects

Many business owners need to store records beyond merely contacts. ONTRAPORT is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in ONTRAPORT offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.​​​​​​​
 


Membership Sites

Establish your business as an industry thought leader and earn passive, recurring income with ONTRAPORT’s membership site capabilities. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with ONTRAPORT’s built-in CRM and more.
 

Partner Program Management

Create an effective and profitable referral partner program with ONTRAPORT’s easy-to-use partner management system. Partner programs allow designated partners to receive commissions for helping your company generate sales, leads and traffic. Our partner management system allows you to easily track the revenue generated by your referrals.

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Don't Take Our Word for It. Hear from Real Users.

Chad Root, Spearhead Sales & Marketing Services

“Unlike most software, ONTRAPORT lets you build your business systems the way you want. We're not boxed in like we are on other platforms. With the new campaign builder it's super easy for everyone to see the processes, set goals and track real-time performance metrics."

Ease of Setup


Check out how ONTRAPORT stacks up against Infusionsoft when it comes to ease of setup.  

Quality of Support
 

Check out how ONTRAPORT outscores Infusionsoft when it comes to quality of support. 

How are they priced?

ONTRAPORT

Know exactly what you pay and upgrade or downgrade at anytime.
ONTRAPORT also offers custom pricing for accounts with up to 5 million contacts.

ONTRAPORT
Basic
$79/mo
1,000 Contacts

Unlimited Emails

1 User


Setup Services

Postmaster Consultation


Account Management

ONTRAPORT
Plus
$147/mo
2,500 Contacts

Unlimited Emails

2 Users

Setup Services


Postmaster Consultation

Account Management

ONTRAPORT
Pro
$297/mo
10,000 Contacts

Unlimited Emails

3 Users

Setup Services

Postmaster Consultation


Account Management

ONTRAPORT
Enterprise
$497/mo
20,000 Contacts

200,000 Emails/Month

5 Users

Setup Services

Postmaster Consultation


Account Management

Infusionsoft

Infusionsoft pricing is on a sliding scale based on the number of contacts in clients' accounts. There is also a mandatory one-time new user training fee of $299. If you wish to activate Infusionsoft's ecommerce and sales pipeline features, the price will significantly increase for all packages. 

Where do ONTRAPORT and Infusionsoft differ?

VISUAL CAMPAIGN BUILDER ONTRAPORT Infusionsoft
Goal-Based Automation Yes, limited
Campaign Triggers Yes, limited
Custom Wait Steps
Conditional Filtering
Go-To Steps
Randomized Campaign Splits
Campaign Forks
Pre-Built Campaign Marketplace
CAMPAIGN PERFORMANCE REPORTING ONTRAPORT Infusionsoft
Visual Performance Reporting Yes, limited
Contact Flow Reports Yes, limited
Funnel Conversion Reports
Lifetime Value Reports
Goal Conversion Rate Reports
Goal Conversion Time Reports
Goal Conversion Point Reports
Custom Date Range Reporting Filters
Custom Lead Source Reporting Filters
Campaign Performance Projection
Custom Metrics Dashboard
CAMPAIGN ASSETS ONTRAPORT Infusionsoft
Built-in Landing Page Creator Yes, limited
Personalization On Landing Pages
Landing Page Template Marketplace
Custom Thank You Pages
Built-in Web Form Creator Yes, limited
Pre-filled Forms
Multi-Step Forms
Built-in Email Editor Yes, limited
Email Personalization
AUTOMATED CAMPAGIN MESSAGING ONTRAPORT Infusionsoft
Email
SMS
Postcards
EMAIL MARKETING ONTRAPORT Infusionsoft
Private IPs
Sender Reputation Management
Automated Re-engagement
Newletters
Broadcasts
Segmentation
Bounce Rate Tracking
Message Open Tracking
Click-Through Tracking
Split Testing
Deliverability Consulting
SALES FORCE AUTOMATION ONTRAPORT Infusionsoft
Tasks
Automated Follow-Up
Lead Scoring
Lead Routing
Deals/Opportunities
CRM ONTRAPORT Infusionsoft
Custom Fields Yes, limited to sales pipeline
Notes
Groups
Tags
Custom Tabs
Automation Log
Activity Log
ECOMMERCE ONTRAPORT Infusionsoft
Order Forms
Payment Processing
Automated Recharge Settings
Taxes
Free Trials
Payment Plans
Subscriptions
Credit Card Decline Follow-Up
Abandoned Cart Follow-Up
Coupon Codes
One-Click Upsells
Shopping Cart Yes, with integration
PARTNER PROGRAMS ONTRAPORT Infusionsoft
Partner Tracking
Referral Tracking Links
Promo Tools
Earnings Reports
Automated Partner Management
Automated Partner Payments
Partner Center
MEMBERSHIP SITES ONTRAPORT Infusionsoft
WordPress Plugin
Automated Member Management
Multiple Membership Levels
Page-by-page Content Protection
Drip Content
Customer Center
MARKETING TRACKING ONTRAPORT Infusionsoft
UTM Tracking
UTM Link Generator
Tracked Links
UTM-based Filters on Performance Reports
Split Testing
PURLs
Facebook Custom Audience Automation
SERVICES ONTRAPORT Infusionsoft
Complimentary Account Set-Up
90-Day Money Back Guarantee
Annual Contract Required
Chat Support
Email Support
Screenshare Support
Live Training Events
Online Training
Certified Consultant Community

One Platform for Your Whole Business

ONTRAPORT brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions for growth.


With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together.

Visual Campaign Mapping
 

ONTRAPORT shows you everything that's happening with your leads and customers, all in one place. With a visual representation of all your business's funnels, you'll be able to effortlessly control all your touch points with individual leads and customers using a single platform, creating a seamless experience for them and you. 

Real-Time Results Reporting


With the industry's strongest performance reporting tools built directly into the same visual interface  you'll use to map your campaigns, you'll be able to clearly see how leads and customers are interacting with your funnels so that you can optimize them for better results and faster growth..

Predictive Intelligence


Your time is your most precious resource, which means you can't afford to waste it on projects that won't make an impact. ONTRAPORT shows you what results you can expect if you change any campaign inputs so you can visualize the results of your decisions before taking action.

Grow Your Business Faster With ONTRAPORT’s All-in-One Software
 

This software comparison was last updated on 7/24/2018.
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.
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