You should choose ONTRAPORT if
You’re spending money on advertising and need a complete, holistic, visual depiction of your campaign and ad effectiveness so you can make quick improvements and increase revenue in the shortest period of time.
You prefer not to have to hire a consultant to set it up (though many ONTRAPORT Certified Consultants are available).
Email deliverability is mission-critical.
Both ONTRAPORT and Infusionsoft are very robust platforms with a large overlap of features. Here are some key areas where ONTRAPORT excels:
Lead Source Tracking
If you don’t know what specific sources are driving your best leads and customers, it’s impossible to optimize your ad spend. ONTRAPORT is unsurpassed in its marketing tracking capabilities, offering the world’s only complete visual marketing reporting platform. By overlaying your tracking data (captured using industry-standard UTM tracking variables) right onto your visual campaign maps, you have unprecedented insight into campaign and marketing performance.
Facebook Custom Audience Integration
If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your ONTRAPORT campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, exactly at the right time, specifically about what they’re interested in now.
Integrated Landing Pages
There are many great webpage design tools out there, but integrating landing pages into your marketing automation suite allows you to:
Many business owners need to store records beyond merely contacts, opportunities and accounts. ONTRAPORT is the only small business marketing and business automation platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in ONTRAPORT offers the flexibility to create custom records for things like events, children, classes, users, administrators, and just about anything else they can think of pertaining to their businesses.
At ONTRAPORT, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, ONTRAPORT can offer private IP pools to qualified mailers, as well as personalized delivery testing and advice on best practices. Of course, if you prefer, ONTRAPORT can send your mail through the SMTP service of your choice.
Two-way SMS marketing? Built in. Split testing? Built in. Membership sites? Built in. Direct mail? Built in. Facebook Custom Audiences? Built in. Referral programs? Built in. Sales force automation? Built in. No need to buy and pay extra for these features from third-party providers. They’re all included.
Don't Take Our Word for It. Hear from Real Users.
See for yourself this summary of G2 Crowd’s findings, based on many dozens of verified user reviews.
How are they priced?
ONTRAPORT has three simple pricing tiers with no annual contract required and complimentary, done-for-you account set-up.
Infusionsoft includes a sliding scale with seven pricing tiers, as well as the option to add ecommerce and a sales pipeline.
Here’s the cost breakdown per month with an annual contract (required):
This includes pricing for one user seat per package. Extra accounts are available for $29/month if needed.
For the first three months, a discount of 20% is awarded for all account levels.
Regardless of which pricing tier you choose, Infusionsoft requires all new users to purchase
a one-time Kickstart Package for onboarding at the price of $299
Where do ONTRAPORT and Infusionsoft differ?
|VISUAL CAMPAIGN BUILDER||ONTRAPORT||Infusionsoft|
|Campaign Triggers||Same as Goals|
|Custom Wait Steps|
|Conditional Filtering||Outside of Sequences only|
|Randomized Campaign Splits|
|Pre-Built Campaign Marketplace|
|CAMPAIGN PERFORMANCE REPORTING||ONTRAPORT||Infusionsoft|
|Visual Performance Reporting||Limited|
|Contact Flow Reports||Limited|
|Funnel Conversion Reports|
|Lifetime Value Reports|
|Goal Conversion Rate Reports|
|Goal Conversion Time Reports|
|Goal Conversion Point Reports|
|Custom Date Range Reporting Filters|
|Custom Lead Source Reporting Filters|
|Campaign Performance Projection|
|Custom Metrics Dashboard|
|Built-in Landing Page Creator||Limited design options|
|Personalization On Landing Pages|
|Landing Page Template Marketplace|
|Custom Thank You Pages|
|Built-in Web Form Creator||Limited design options|
|Built-in Email Editor||Limited design options|
|AUTOMATED CAMPAGIN MESSAGING||ONTRAPORT||Infusionsoft|
|SMS||Extra cost, with integration|
|Postcards||Extra cost, with integration|
|Sender Reputation Management|
|Bounce Rate Tracking|
|Message Open Tracking|
|SALES FORCE AUTOMATION||ONTRAPORT||Infusionsoft|
|Automated Recharge Settings|
|Credit Card Decline Follow-Up|
|Abandoned Cart Follow-Up|
|Shopping Cart||Yes, with integration|
|Referral Tracking Links|
|Automated Partner Management|
|Automated Partner Payments|
|Automated Member Management||Yes, with integration|
|Multiple Membership Levels||Yes, with integration|
|Page-by-page Content Protection||Yes, with integration|
|Drip Content||Yes, with integration|
|Customer Center||Yes, with integration|
|UTM Link Generator|
|UTM-based Filters on Performance Reports|
|Facebook Custom Audience Automation|
|Complimentary Account Set-Up|
|90-Day Money Back Guarantee|
|Annual Contract Required|
|Live Training Events|
|Certified Consultant Community|
Grow Your Business Faster With ONTRAPORT, the Industry’s Most Powerful All-in-One Platform
Knowing who your customers are and how they respond to your messages is key to growing your business.
But you can’t do either without the right tools.
If you’re ready to grow your business faster, ONTRAPORT’s all-in-one platform was built to empower entrepreneurs
to overcome the most common obstacles to business growth by focusing on these three areas:
ONTRAPORT shows you everything that’s happening with your leads and customers, all in one place. With a visual representation of all your business’s funnels, you’ll be able to effortlessly control all your touch points with individual leads and customers using a single platform, creating a seamless experience for them and for you.
With the industry’s strongest performance reporting tools built directly into the same visual interface you’ll use to map your campaigns, you’ll be able to clearly see how leads and customers are interacting with your funnels so that you can optimize them for better results and faster growth.
Your time is your most precious resource, which means you can’t afford to waste it on projects that won’t make an impact. ONTRAPORT shows you the results you can expect if you change any campaign input so you can visualize the results of your decisions before taking action.