Resources keyboard_arrow_down keyboard_arrow_up
Find free content on the latest marketing strategies, using Ontraport in your business, and finding the right software.
Visit the blogarrow_forward
Image of the Ontraport Buyer's Guide
Take the stress out of searching for a software.
Download our free guide
Pricing Chat chat
Why choose Ontraport over Keap?
Start your free trial
Why choose Ontraport over Keap?

Before we go any further, let’s talk about why you’re here

If you’re comparing Ontraport and Keap (formerly Infusionsoft), you’re clearly on track to finding a reliable, all-in-one platform that has what you need to grow your business long-term.

Still, with so many different features, packages and price points offered by both platforms, it can be overwhelming to figure out which one is right for you.

It’s a big decision and an important investment for your business.
We get it, and that’s why we’re here to help clear things up. We’ll give you the facts about Ontraport and our honest assessment of how the two platforms compare in this Ontraport vs. Keap review.

But first, a note: We realize we may come off as biased (heck, we’re Ontraport, comparing ourselves to one of our competitors), but that’s not our intention! We want what’s best for you, whether it’s Ontraport or not. (It’s true — we often refer potential customers elsewhere if we know another tool would better suit their needs. We want you to be successful with our platform, not just pay our bill.)

So, let’s take a look ...

We’ll get into the feature comparisons below, but what it all comes down to is this:
At Ontraport, we see ourselves as a partner in your success, not just as another software tool on your belt. Our team cares about your business: We’ll start by working side-by-side with you to create a roadmap for your success, and from then on our over-the-top-helpful support team will be available anytime you need.

Outside of our team, you’ll find a strong community of entrepreneurs and marketers in our highly active Facebook group. While you’re there, you’ll get to know our founder and CEO: He pops up on the regular (really, we can’t keep him away!) to answer questions and share updates.

We built this platform because we wanted to remove the burden of technology so small businesses could bring their value to the world (ahem, that's our mission statement). That translates to a thoughtfully built toolset that empowers you to effectively market and sell your services, alongside a team that’s got your back — for the long haul.

Want to see for yourself?

Try Ontraport free for 14 days to test out all our features and see exactly how it can work for you.
Start your free trial

Want to see for yourself?

Try Ontraport free for 14 days to test out all our features and see exactly how it can work for you.
Let's look at the top differences
Our sales reps have talked to thousands of people who are comparing Keap and Ontraport, so they have a good idea of what separates the two. Here’s what they had to say.

Ontraport’s CRM lets you manage more than just customer data

With Ontraport, you can use custom record types to manage business systems and relationships including sales deals and companies, events and attendees, applications and applicants, surveys and responses, and teachers and students. No matter how you operate your business, you can customize Ontraport to run it efficiently.

Ontraport gives you the support you need, when you need it

Navigating new software can be challenging, and you’ll probably have some questions along the way. To get answers from Keap, you’ll first need to pay $499 right off the bat for their mandatory onboarding. After that, like many platforms, both Keap and Ontraport offer chat and email support — but Ontraport takes it a step further by also offering screen share calls, making it easier than ever to work through even your most challenging questions. We also offer free setup support to all account levels so you can get started quickly.

Ontraport goes the extra mile to deliver your emails

With over 15 years of experience managing some of the biggest email programs in the industry, Ontraport’s team of experts knows what it takes to get your emails into your contacts’ inboxes. All plan levels get custom sending domains, an important foundation for strong email deliverability, and access to seed tests to further analyze and improve your deliverability. Our postmaster team is available to review your email program and coach you to success, and high-volume senders can get a dedicated IP for complete control.

Ontraport lets you run a membership site without integrations

Keap doesn’t come with any membership functionality. With Ontraport you can build, publish and host your entire site without pricey integrations. Whether you want to use our prebuilt system to get your site up and running in minutes, build your site from scratch or connect your existing WordPress site, you can do it all in Ontraport.

Ontraport gives leads and customers a more personalized experience

When someone visits your site — whether they’re a brand new lead or a long-time customer — you want your page content to be as relevant as possible. With conditions in Ontraport, you can make the same page show different content to viewers based on the information you’ve saved about them in your database — making them far more likely to engage and move to the next stage of your sales cycle.

Ontraport is a more intuitive system to use

Like many platforms, Keap offers basic automation templates that you can download and edit — but Ontraport takes templates to a new level. Whether you want to launch a newsletter, an offer funnel or a whole membership site, with our done-for-you systems all you need to do is pick the system you want, fill in the blanks and launch. Every page, email and form was expertly designed and written by professional marketers. We even took care of all your settings and automation for you, so you’ll be up and running in minutes, without even having to learn the software.
What about pricing?
Let's compare.
Ontraport and Keap pricing plans look pretty similar at first glance. But if you take a closer look, you’ll notice Keap’s pricing quickly goes up as you grow your contact list.

So while the Pro account may look like it costs $149 per month, that’s only if you have 500 contacts. If you have 10,000 contacts, that monthly bill increases to $359 for the exact same set of features. That’s not counting the mandatory $499 for Keap’s Expert Coaching before you start using the platform at all — regardless of the plan you choose.

Ontraport’s Basic, Plus and Pro tiers won’t get more expensive as you grow your list. Since our pricing is transparent and listed clearly on our site, you can see at a glance how much it’ll cost to get the features you need for the size of your business. All our plans are designed to grow with you, so you’ll never end up with a price tag that’s disproportionate to your business size. Plus, you’ll get two hours of setup and migration support with our experienced reps — free of charge.

Say you have three users and 10,000 contacts. Here’s what the pricing looks like for Ontraport versus Keap:

$359 per month

+ $499 for expert Coaching
+ $60 for two additional users

First month total: $918

$297 per month

Free migration and setup
3 users included

First month total: $297

Here's what our customers are saying

“Even though Ontraport is similar to Keap, it is much more cost-effective and doesn’t require the significant up-front training that Keap does.”
Ontraport user, Diana Koshedzhiyska
Diana Koshedzhiyska
“After years of struggling with Infusionsoft [Keap], I moved to Ontraport and love it. Support and functionality are both excellent!”
Ontraport user, Maritza Parra
Maritza Parra
Yuyi Communications LLC
“I’ve been an Ontraport customer for over 10 years. The platform is constantly improving and adding new features. I’m loving the new [Setup Wizards] to install a whole system — including landing pages, emails and campaigns — within minutes. It’s so much easier to get an integrated and functioning system up and running.”
Trustpilot reviewer
“My wife and I have used a number of different marketing platforms: Infusionsoft [Keap], GetResponse, HubSpot, ActiveCampaign and more. Ontraport is the most flexible, intuitive and powerful CRM we’ve worked with. We use it for everything — page builder, CRM, email marketing, SMS marketing, membership sites, order pages, automations, and a lot more! Ontraport also provides custom objects, which is like putting Ontraport on steroids. It’s everything you need to run marketing in your business.”
Ontraport user, Charles Musselwhite
Charles Musselwhite
Musselwhite Marketing
“I've used Drip, AWeber, MailChimp, Infusionsoft (now Keap) and by far, Ontraport is my favourite. Works as expected, easy to use and you even see the CEO interacting and answering questions in their group from time to time.”
Ontraport user, Matt Kostan
Matt Kostan
“Pure awesomeness! I had Infusionsoft [Keap] before — there’s no comparison in terms of [Ontraport’s] customer support. They’re rock stars who are funny, helpful, professional and knowledgeable. Thank you!”
Ontraport user, Monica Barnett
Monica Barnett
Blueprint for Style
This software comparison was last updated on November 3, 2021. If you have any suggested changes or notes, please email them to us.

Ready to see if Ontraport is right for you?

Give Ontraport a try for free. No commitment; cancel anytime.Let’s chat! We’ll get to know your goals and show you how Ontraport can help you reach them.
Start your free trial

Ready to see if Ontraport is right for you?

Give Ontraport a try for free. No commitment; cancel anytime.Let’s chat! We’ll get to know your goals and show you how Ontraport can help you reach them.
About Ontraport
Partners & Integrations
Getting Started

Turn your business on with Ontraport.