How are they priced?
Know exactly what you pay and upgrade or downgrade at anytime.
Ontraport also offers custom pricing for accounts with up to 5 million contacts.
Infusionsoft pricing is on a sliding scale based on the number of contacts in clients' accounts. There is also a mandatory one-time new user training fee of $299. If you wish to activate Infusionsoft's ecommerce and sales pipeline features, the price will significantly increase for all packages.
You Should Choose Ontraport If:
Delivering a personalized customer experience across multiple channels, such as email, SMS text, postcards and landing pages, throughout your customer lifecycle plays a pivotal role in capturing leads and selling your products and services.
You’re spending money on advertising and need a complete, holistic, visual depiction of your campaign and ad effectiveness so you can make quick improvements and increase revenue in the shortest period of time.
Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns.
You don't like stretching your budget to pay for software that doesn’t meet all of your needs, or being locked in to annual contracts.
You need marketing tracking to understand where all your leads and customers are coming from and what their preferences are.
You know you need standout landing pages to promote your products and services, but don’t want to hire a professional designer or developer to create them for you.
The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you.
Your customers would benefit from adding a membership component that serves as a learning platform.
You want an industry-leading, built-in landing page builder that seamlessly ties into your marketing automation and CRM and doesn’t limit you to only a handful of templated layouts and designs.
You’re not looking to spend a lot of time going through extensive software training, figuring out complex technology or hiring a consultant to set up your platform (though many Ontraport Certified Consultants are available).
Both Ontraport and Infusionsoft are very robust platforms with a large overlap in features. Here are some key areas where Ontraport excels:
Industry-Leading Email Deliverability
At Ontraport email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, Ontraport can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, Ontraport can send your mail through the SMTP service of your choice.
Integrated Landing Pages
Email marketing is merely the first step towards attracting customers. Landing pages pick up where your emails leave off, demonstrating the value of your products and services to ultimately entice a customer to buy. There are many great page-building tools out there, but Ontraport's is by far the most flexible and easy to use. Here's why:
Facebook Custom Audience Integration
If you use Facebook ads to drive traffic, this feature is a game-changer. Assign leads to specific Custom Audiences right in your Ontraport campaigns to create hyper-targeted advertising that speaks directly to each lead or customer, at exactly the right time, specifically about what they’re interested in.
Lead Source Tracking
If you don't know where your best leads and customers are coming from, it's impossible to know what sources to focus your marketing budget on going forward. Ontraport's comprehensive platform collects and tracks data points from every single interaction that people have with your business, allowing you to track landing page visits and conversions, contact flow, email open and click-through rates, funnel conversion rates, UTM variables, lead sources and first- last-click attribution.
Visual Campaign Builder
Ontrpaort's campaign builder lets you visually design and automate even the most sophisticated marketing funnels with ease, incorporating every customer touchpoint - page visits, online checkout, emails, SMS, direct mail, internal tasks for live follow-up and much more. Easily add customized triggers, goals and actions to your map to create your own dynamic campaigns from start to finish in a matter of mintues.
Visual Contact Workflow Management
Get the full CRM experience with Ontraport's visual pipeline management. Organize your contacts into cards and columns that allow you to easily see and manage stages of any process or funnel. This feature is designed not only for managing sales pipelines, but any business process that has stages.
Many business owners need to store records beyond merely contacts. Ontraport is the only small business marketing platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in Ontraport offers the flexibility to create custom records for things like events, children, classes, users, administrators and just about anything else you can think of.
Establish your business as an industry thought leader and earn passive, recurring income with Ontraport’s membership site capabilities. You can protect your content based on membership levels, create a Customer Center where users can log in and view their purchase history and invoices, track user activity, sync information captured in your site’s forms with Ontraport’s built-in CRM and more.
Partner Program Management
Create an effective and profitable referral partner program with Ontrpaort’s easy-to-use partner management system. Partner programs allow designated partners to receive commissions for helping your company generate sales, leads and traffic. Our partner management system allows you to easily track the revenue generated by your referrals.
Don't Take Our Word for It. Hear from Real Users.
“Unlike most software, Ontraport lets you build your business systems the way you want. We're not boxed in like we are on other platforms. With the new campaign builder it's super easy for everyone to see the processes, set goals and track real-time performance metrics."
Check out how Ontraport stacks up against Infusionsoft when it comes to ease of setup.
Check out how Ontraport outscores Infusionsoft when it comes to quality of support.
Where do Ontraport and Infusionsoft differ?
|Visual Campaign Builder||Ontraport||Infusionsoft|
|Goal-Based Automation||Yes, limited|
|Campaign Triggers||Yes, limited|
|Custom Wait Steps|
|Randomized Campaign Splits|
|Pre-Built Campaign Marketplace|
|Campaign Performance Reporting||Ontraport||Infusionsoft|
|Visual Performance Reporting||Yes, limited|
|Contact Flow Reports||Yes, limited|
|Funnel Conversion Reports|
|Lifetime Value Reports|
|Goal Conversion Rate Reports|
|Goal Conversion Time Reports|
|Goal Conversion Point Reports|
|Custom Date Range Reporting Filters|
|Custom Lead Source Reporting Filters|
|Campaign Performance Projection|
|Custom Metrics Dashboard|
|Built-in Landing Page Creator||Yes, limited|
|Personalization On Landing Pages|
|Landing Page Template Marketplace|
|Custom Thank You Pages|
|Built-in Web Form Creator||Yes, limited|
|Built-in Email Editor||Yes, limited|
|Automated Campaign Messaging||Ontraport||Infusionsoft|
|Sender Reputation Management|
|Bounce Rate Tracking|
|Message Open Tracking|
|Sales Force Automation||Ontraport||Infusionsoft|
|Custom Fields||Yes, limited to sales pipeline|
|Automated Recharge Settings|
|Credit Card Decline Follow-Up|
|Abandoned Cart Follow-Up|
|Shopping Cart||Yes, with integration|
|Referral Tracking Links|
|Automated Partner Management|
|Automated Partner Payments|
|Automated Member Management|
|Multiple Membership Levels|
|Page-by-page Content Protection|
|UTM Link Generator|
|UTM-based Filters on Performance Reports|
|Facebook Custom Audience Automation|
|Complimentary Account Set-Up|
|90-Day Money Back Guarantee|
|Annual Contract Required|
|Live Training Events|
|Certified Consultant Community|
One Platform for Your Whole Business
Ontraport brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions for growth.
With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together.
Ontraport shows you everything that's happening with your leads and customers, all in one place. With a visual representation of all your business's funnels, you'll be able to effortlessly control all your touch points with individual leads and customers using a single platform, creating a seamless experience for them and you.
With the industry's strongest performance reporting tools built directly into the same visual interface you'll use to map your campaigns, you'll be able to clearly see how leads and customers are interacting with your funnels so that you can optimize them for better results and faster growth..
Your time is your most precious resource, which means you can't afford to waste it on projects that won't make an impact. Ontraport shows you what results you can expect if you change any campaign inputs so you can visualize the results of your decisions before taking action.