You need a complete, holistic, visual depiction of your campaign effectiveness so you can make quick improvements and increase revenue in the shortest period of time. | You don't like stretching your budget to pay for software that doesn’t meet all of your needs, or being locked in to annual contracts. | |
Your team handles various manual sales, marketing and operations tasks that could be performed faster and better with the assistance of automation tools — freeing your team to use their unique skills and knowledge to better your business instead. | You don’t want the hassle of integrating with third-party apps to handle ecommerce, CRM, landing pages, automated campaigns, tracking and other aspects of your sales and marketing. | |
You prefer to have many options when it comes to setting up your payment gateways and ecommerce site. | Segmentation and personalization are integral mechanisms of your marketing automation campaigns. | |
Getting your emails delivered to your contacts’ inboxes reliably is a critical part of your marketing and sales campaigns. | You have a live sales team that needs a visual way to manage the leads in their sales pipeline and also triggers automation. | |
The ability to view all your company’s data in one place without the need for spreadsheets or manual calculations is important to you. | You want to run a referral program for your business that allows referrers to log in to check their progress and automatically get paid for their work. | |
You’re looking for a visual campaign builder to map and automate your important outreach throughout the customer lifecycle. | Your customers would benefit from adding a membership component that serves as a learning platform. |
LOOKING FOR AN ALTERNATIVE TO MARKETO?
ONTRAPORT is an all-encompassing platform that not only offers core marketing automation and visual CRM features, but also comes with built-in ecommerce and membership capabilities, performance reporting and more so can run your entire business from one place to provide highly targeted and seamless customer experiences.
VS.
While both ONTRAPORT and Marketo feature visual campaign builders as their centerpieces, ONTRAPORT’s campaign performance reporting features give you concrete evidence of what’s working and what’s not in your campaigns.
You Should Choose ONTRAPORT If:
ONTRAPORT Advantages
Both ONTRAPORT and Marketo are very robust platforms with a large overlap of features. Here are some key areas where ONTRAPORT excels.
Industry-Leading Email Deliverability
At ONTRAPORT, email deliverability isn’t an afterthought — it’s a core part of our service. With over a decade of experience as a high-volume mailer and a dedicated team of postmasters standing by, you can finally stop wondering if you’re getting the best possible delivery rates. With enterprise-grade mailing infrastructure, ONTRAPORT can offer private IP pools to qualified mailers as well as personalized delivery testing and advice on best practices. Of course, if you prefer, ONTRAPORT can send your mail through the SMTP service of your choice.
Full Ecommerce Suite
Integrating with a third-party app to sell your goods and services is neither easy nor cheap. ONTRAPORT is as much an ecommerce solution as it is a marketing toolkit. Quickly build customizable order forms that sync with your contact database; easily manage your shopping carts and payment gateways for a seamless purchase process; offer flexible payment options to reduce friction, and safely automate payment processes such as credit card declines with ease.
All-in-One Means All-in-One
Email, landing page and form builders? Built in. A visual campaign builder to automate each piece of your customer journey? Built in. A visual CRM for managing your marketing and sales pipelines? Built in. A full ecommerce suite to sell your products and services online and manage payments? Built in. And that’s only the beginning. With ONTRAPORT there’s no need to buy and pay extra for features from third-party providers. They’re all included. ONTRAPORT was intentionally built to incorporate all the core features a business needs to manage its entire customer lifecycle.
Data Performance
Visually monitor your campaign's performance right on your campaign map with Performance Mode. ONTRAPORT displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.
Email, landing page and form builders? Built in. A visual campaign builder to automate each piece of your customer journey? Built in. A visual CRM for managing your marketing and sales pipelines? Built in. A full ecommerce suite to sell your products and services online and manage payments? Built in. And that’s only the beginning. With ONTRAPORT there’s no need to buy and pay extra for features from third-party providers. They’re all included. ONTRAPORT was intentionally built to incorporate all the core features a business needs to manage its entire customer lifecycle.
Data Performance
Visually monitor your campaign's performance right on your campaign map with Performance Mode. ONTRAPORT displays your marketing stats right onto your visual campaign maps, giving you unprecedented insight into campaign and marketing performance.
Custom Objects
Many business owners need to store records beyond merely contacts, opportunities and accounts. ONTRAPORT is the only small business marketing and business automation platform that offers the ability to create completely custom record types, to create relationships between record types, and to design completely automated systems around those custom records. Custom Objects in ONTRAPORT offers the flexibility to create custom records for things like events, children, classes, users, administrators, and just about anything else they can think of pertaining to their businesses.
Don't Take Our Word for It. Hear from Real Users.
Chris Crompton, ROI Revolution
“ONTRAPORT’s new campaign builder is amazing. It's the most powerful, intuitive and beautiful campaign builder I've ever used.”
How are they priced?
ONTRAPORT
Know exactly what you pay and upgrade or downgrade at anytime.
ONTRAPORT also offers custom pricing for accounts with up to 5 million contacts.
ONTRAPORT
Basic
Basic
$79/mo
1,000 Contacts
Unlimited Emails
1 User
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
1 User
Postmaster Consultation
ONTRAPORT
Plus
Plus
$147/mo
2,500 Contacts
Unlimited Emails
2 Users
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
2 Users
Setup Services
Account Management
ONTRAPORT
Pro
Pro
$297/mo
10,000 Contacts
Unlimited Emails
3 Users
Setup Services
Postmaster Consultation
Account Management
Unlimited Emails
3 Users
Setup Services
Postmaster Consultation
ONTRAPORT
Enterprise
Enterprise
$497/mo
20,000 Contacts
200,000 Emails/Month
5 Users
Setup Services
Postmaster Consultation
Account Management
200,000 Emails/Month
5 Users
Setup Services
Postmaster Consultation
Account Management
Marketo
Marketo only offers full pricing information upon request.
Where do ONTRAPORT and Marketo differ?
| VISUAL CAMPAIGN BUILDER | ONTRAPORT | Marketo |
|---|---|---|
| Goal-Based Automation |  |  |
| Campaign Triggers | | |
| Custom Wait Steps | | |
| Conditional Filtering | | |
| Go-To Steps | | |
| Randomized Campaign Splits | | |
| Campaign Forks | | |
| Pre-Built Campaign Marketplace | | |
| CAMPAIGN PERFORMANCE REPORTING | ONTRAPORT | Marketo |
|---|---|---|
| Visual Performance Reporting | | |
| Contact Flow Reports | | |
| Funnel Conversion Reports | | |
| Lifetime Value Reports | | |
| Goal Conversion Rate Reports | | |
| Goal Conversion Time Reports | | |
| Goal Conversion Point Reports | | |
| Custom Date Range Reporting Filters | | |
| Custom Lead Source Reporting Filters | | |
| Campaign Performance Projection | | |
| Custom Metrics Dashboard | | |
| CAMPAIGN ASSETS | ONTRAPORT | Marketo |
|---|---|---|
| Built-in Landing Page Creator | | |
| Landing Page Personalization | | |
| Landing Page Template Marketplace | | |
| Custom Thank You Pages | | |
| Built-in Web Form Creator | | |
| Pre-filled Forms | | |
| Multi-Step Forms | | |
| Built-in Email Editor | | |
| Email Personalization | | |
| AUTOMATED CAMPAIGN MESSAGING | ONTRAPORT | Marketo |
|---|---|---|
| | |
| SMS | | Yes, with paid integration |
| Postcards | | yes, with paid integration |
| EMAIL MARKETING | ONTRAPORT | Marketo |
|---|---|---|
| Private IPs | | |
| Sender Reputation Management | | |
| Automated Re-engagement | | |
| Newletters | | |
| Broadcasts | | |
| Segmentation | | |
| Bounce Rate Tracking | | |
| Message Open Tracking | | |
| Click-Through Tracking | | |
| Split Testing | | |
| Deliverability Consulting | | |
| SALES FORCE AUTOMATION | ONTRAPORT | Marketo |
|---|---|---|
| Tasks | | |
| Automated Follow-Up | | |
| Lead Scoring | | |
| Lead Routing | | Yes, with Salesforce integration |
| Deals/Opportunities | | |
| CRM | ONTRAPORT | Marketo |
|---|---|---|
| Visual Contact Workflow Management | | |
| Custom Fields | | |
| Notes | | |
| Groups | | |
| Tags | | |
| Custom Tabs | | |
| Automation Log | | |
| Activity Log | | |
| ECOMMERCE | ONTRAPORT | Marketo |
|---|---|---|
| Order Forms | | |
| Payment Processing | | |
| Automated Recharge Settings | | |
| Taxes | | |
| Free Trials | | |
| Payment Plans | | |
| Subscriptions | | |
| Credit Card Decline Follow-Up | | |
| Abandoned Cart Follow-Up | | |
| Coupon Codes | | |
| One-Click Upsells | | |
| Shopping Cart | Yes, with integration | Yes, with integration |
| PARTNER PROGRAMS | ONTRAPORT | Marketo |
|---|---|---|
| Partner Tracking | | |
| Referral Tracking Links | | |
| Promo Tools | | |
| Earnings Reports | | |
| Automated Partner Management | | |
| Automated Partner Payments | | |
| Partner Center | | |
| MEMBERSHIP SITES | ONTRAPORT | Marketo |
|---|---|---|
| WordPress Plugin | | Yes, by Hoosh Marketing |
| Automated Member Management | | |
| Multiple Membership Levels | | |
| Page-by-page Content Protection | | |
| Drip Content | | |
| Customer Center | | |
| MARKETING TRACKING | ONTRAPORT | Marketo |
|---|---|---|
| UTM Tracking | | |
| UTM Link Generator | | |
| Tracked Links | | |
| UTM-based Filters on Performance Reports | | |
| Split Testing | | |
| PURLs | | |
| Facebook Custom Audience Automation | | |
| SERVICES | ONTRAPORT | Marketo |
|---|---|---|
| Complimentary Account Set-Up | | |
| Annual Contract Required | No | No |
| Chat Support | | |
| Email Support | | |
| Screenshare Support | | |
| Live Training Events | | |
| Online Training | | |
| Certified Consultant Community | | |
One Platform for Your Whole Business
ONTRAPORT brings together all the essential tools for marketing, selling and delivering products online. With your tools all working together, you’ve got complete oversight of your business that you can’t get anywhere else — empowering you to make intelligent decisions.
With everything you need in one solid system, you only need to buy, install, and learn one software, one time. Say goodbye to the weak links in your tech stack, and stop wasting your time toggling between extraneous tools that don’t play well together.
Complimentary Setup and Support
We’ll set up your account just the way you like it so you can hit the ground running and, if you need technical support later, our award-winning support reps will be there for you.
Rich in Features
Our platform is designed with a broad feature set to meet all your needs in marketing, sales, ecommerce, memberships, referrals and more. No matter your industry, your business size, or your product or service, we’ve got you covered.
Intuitive and Simple
Get up and running in your ONTRAPORT account quickly with pre-built templates for campaigns, pages and emails that you can customize and launch.
Grow Your Business Faster With ONTRAPORT’s All-in-One Software
This software comparison was last updated on 7/24/2018.
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.
If you have any suggested changes or notes, please email them to us at pr@ontraport.com.
