How Does ONTRAPORT Fit in With Lead Scoring and Routing?
Automated lead scoring and routing in ONTRAPORT can be set up in a matter of minutes. Whereas for most businesses capturing leads and feeding them to the appropriate sales rep is a manual process, ONTRAPORT makes it easy for your business to define specific lead qualification criteria and get only the hottest leads into the hands of your sales reps quickly. As leads interact with your business, their engagement prompts an automatic increase in their lead score, bringing them closer to one or more predetermined thresholds - upon which you can trigger a number of actions such as adding them to a lead router or Lead Nurturing Sequence, sending them a product discount, etc. As a result, you’ll be left with a more defined and efficient sales process free of uncertainty for your reps.