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Home  >  Ontraport for marketing >  Marketing introduction
Marketing introduction
Turn your marketing ideas into reality faster than ever before so you can launch quicker, see what’s working and scale faster. Get a high-level look at how Ontraport can help you personalize your pages so they convert, track where your leads are coming from, and so much more.
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For over 15 years, Ontraport has worked with thousands of the most successful entrepreneurs and marketers around the world to help them get more leads, to convert more of them into sales, and to grow their businesses with less work using automation.

In that time, we’ve built the most powerful platform in the world for marketing your services,  covering the entire customer lifecycle from lead to sale to fulfillment.

One of the core goals of the Ontraport platform is to help you to turn your marketing ideas into reality faster than ever before so you can launch quicker, see what’s working and scale faster. 

In this course, you’ll learn everything you need to know about using Ontraport to do your marketing. 

We’ll begin with building forms and pages to start capturing leads, and I’ll show you how to publish those using Ontraport hosting or on your own site. 

I’ll also show you how to PERSONALIZE your pages to deliver more targeted, relevant experiences that will convert MORE of your visitors into leads. 

And I’ll show you how to TRACK where your best leads are coming from so you can do more of the good stuff and less of the stuff that’s not working.

Then we’ll talk about email and SMS marketing and make sure you know how to create messages, send them, and stay on the right side of the spam laws so you can get the best delivery rates possible.

And of course, you’ll also learn all about the heartbeat of Ontraport – the automation engine that makes the magic happen.

And that just scratches the surface of this course. 

Now a lot of this stuff is quick and easy, but when we get deeper, some of it can get a bit technical. We know that many people watching this would really rather just be running their businesses, so we’ve tried hard to keep things simple and explain clearly in bite-sized videos. 

Still, you may find some of these concepts challenging. If that happens, don’t worry. We’ve got a whole team and a great community here to support you. Chat the support team with questions, or post in our Facebook group where thousands of other users are ready with answers. We’ve also got related resources for each lesson at the bottom of each lesson page, so there’s some extra support there too,

Last thing you should know: this is a very powerful platform. It is designed to allow you to quickly create just about any marketing or sales process you can imagine.

Just like learning any valuable new skill, there’s some work involved. But once you see what’s possible and how things fit together, you’ll have new and incredible superpowers at your fingertips, allowing you to bend the internet to your will. 

So let’s dive in and learn how to use Ontraport for marketing.
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