You spend lots of time and hard-earned marketing dollars to get new leads, so it’s important to keep nurturing those new relationships so your leads don’t lose interest or even forget about you.

Newsletters are a great way to share product updates, blog posts, special offers and other valuable content that will build trust with your leads and keep engagement up. 

Entice site visitors to join your email list by offering them access to free, valuable content.

Keep your hard-earned leads engaged with regularly scheduled emails so you don’t lose their interest.

Build trust by sharing tips and advice so leads will be more likely to choose you when they’re ready to buy.

Keep track of how leads are engaging with your newsletter content so you know what they’re most and least interested in.

Get the word out about upcoming events, product releases, promotions and other news by sending it to a list of people who want to hear from you.