A customer just bought from you — yay! Now, the goal is getting them to keep buying from you.
Entice clients to keep coming back with a loyalty program that gives them special offers, discounts or free products/services after they hit a purchase milestone. You'll get repeat business and build more long-term client relationships.
And, since it costs less to get more business from existing customers than to attract new customers, you’ll gain more value out of each customer — with little to no expense or effort on your part.