Getting more customers is an important part of growing your coaching business. But bringing them in with traditional marketing can get expensive — and it’s not guaranteed to work.

With a referral program, referrers do the work for you with word-of-mouth marketing and, unlike ads that cost money no matter what, you only pay commissions when a referral actually buys.

Incentivizing your existing customers to do the selling for you is a win-win: You get more customers by tapping into each referrer’s network, and your referrers get rewarded with commissions and perks.

Drive more sales by getting access to leads and clients you might never have reached without referrals.

Spend less of your marketing budget trying to attract new clients by relying on traditional marketing.

Reward clients for their referrals so they’ll be motivated to keep bringing you leads.

Encourage clients to refer people who they know would like your product or service so they’ll be a good fit for your business.

Build a community of brand advocates who will vouch for your services and drive even more referrals to your business.