"Hi. I'm Kristen, and today we're going to take a look at an automation that allows you to retarget leads on Facebook when they abandon your cart.

This sort of retargeting is really important because if you don't do it, you're leaving money on the table. You've already spent time and money getting your leads to your checkout page, and recapturing abandoned carts help you close more sales by targeting those leads who already have a strong intent to purchase from you.

Plus, you’ll get a better ROI on your ad spend because it's easier to convert hot leads than cold ones. Let's get into it.

Alright. So here's the map. If you've never seen an Ontraport automation map before, don't worry. We'll go through it step-by-step. The basic idea is that contacts enter through the top, and they move their way through all of the elements.

At the very top of this automation, we have a ”Landing page is visited” trigger. Now triggers are if/then statements that will add contacts to your map when they do something or they fit a certain criteria. In this case, it is that someone has landed on your order page.

And then below that, we have a goal. The goal is “Product is purchased.” If someone lands on your order page, and they don't purchase your product within one hour, they'll go down this other path right here.

Then, the very first thing that will happen is they'll be sent the first abandoned cart email. You can customize this email to remind people about your order page and how to get back to it — and encourage them to complete their purchase.

Below that, we have the “Facebook custom audiences” element. This is actually how you can retarget on Facebook. There's a wait for one day. And the next thing that happens is this automation sends out your second abandoned cart email.

In this email, you might want to pitch your product from a different angle to draw contacts back to your order page to complete their purchase.

Then there's another wait for three days, and then the final email.

Up to this point, you've been nudging and encouraging. In this third email, you can really get into selling mode by adding an offer. Maybe you offer free shipping or a discount on your product. But this is your last go at trying to get these people to purchase from you.

As you're sending out the second and third emails, since you've added your contacts to your Facebook custom audience, they're going to be served ads throughout this time as well. Hopefully, they will purchase your product and get moved off of this line of automation.

And that wraps up the “Retargeting leads on Facebook with abandoned cart ads to remind them to complete their purchase” automation.

If you want this automation pre-loaded into your account, click on the button below to start your free trial. If you already have an account, go ahead and click on that same button to install this map and all of your email templates directly into your account. Thanks for watching."