Ian glanced at his watch. Only twenty seconds until midnight. Ten. Five. This was it: go time. He confidently clicked his mouse. In an instant, his sales page was up—a masterfully designed landing page with compelling copy and an order form. His first ever blockbuster product launch was underway. Knowing full well he’d built everything to precise specifications and put his sales process through rigorous testing, Ian silenced his phone and dozed off to sleep. READ MORE