Ontraport Myth Busters
Get The Facts
There’s a lot of information out there about the software available to run small businesses — and unfortunately, that information is often overwhelming, confusing or downright wrong.
We’re here to clear things up. We want to support you in making the most informed decision possible about this pivotal part of your business, so we’ve gathered the most common misperceptions and questions about Ontraport and responded to them here.
Ontraport Is Too Expensive
Ontraport offers flexible pricing plans to fit your needs
No Visual Campaign Builder
Ontraport Has an Unrivaled
Visual Campaign Builder
Ontraport Has Bugs
Ontraport Is Highly Stable
With a Low Error Rate
I'm Not Ready for Ontraport
If You're Ready To Grow,
You're Ready For Ontraport
Other Tools Are Cheaper
Ontraport’s Value-to-Cost Ratio
is Remarkably Affordable
There Is a Steep Learning Curve
Ontraport Is Intuitive
Ontraport Isn't a True CRM
We're A lot More Than Just A CRM
Ontraport Costs Thousands
To Set Up
We Offer Free Setup Resources
Ontraport Only Works For
Businesses in the U.S.
Ontraport Is Well Suited
for International Markets
Ontraport Isn't B2B Friendly
Ontraport Is Designed For
B2B And B2C Businesses
You'll Need a Virtual Assistant
Ontraport Is A DIY Marketing Solution
Ontraport Has Poor Email Delivery
We Have Stellar Email Delivery Rates
Ontraport Isn't Scalable
Ontraport Scales As Your Business Does
Ontraport and Keap are Identical
Ontraport Excels Where
Keap Fails
Ontraport Has No True Sales Pipeline
You Can Manage Your Deals and Companies
With Our Automated Sales Pipeline
Myth: "Ontraport Is Too Expensive."
Ontraport offers flexible pricing plans to fit your needs
What is an immediate 10 or 20 percent increase in conversions worth to you? What about a 10 or 20 percent increase in sales? While investing in a single-point solution like Aweber might seem like the more cost-effective way to go, you’ll soon come to find that the cost of all the tools you need quickly add up to severely diminish your investment. Ontraport comes with all the capabilities you need as your business grows so you won’t have to switch to another platform in the future.
- Rob Malicki, The Global Society
- Rob Malicki, The Global Society
Truly Affordable
The opportunity cost of not actually being able to execute a modern marketing strategy
Value
The value of your time spent stringing together and logging in to many different apps to run your business, marketing and sales
Here to Stay
The value of a serious company and product that's not going to disappear
Peace of Mind
The value of getting your emails delivered
Ontraport’s plans are customizable to fit your needs as your business grows.
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Myth: "No Visual Campaign Builder."
Ontraport Has An Unrivaled Visual Campaign Builder
Ontraport’s Campaign Builder is the centerpiece of the platform’s workflow and allows you to create sophisticated maps with point-and-click simplicity. Our intuitive, modern visual interface combines mapping, automating and tracking on one simple, graphical display. Build out your campaigns and then publish your map in one click to push leads and customers through dynamic and responsive funnels. In short time you’ll automate every part of your customer lifecycle, including lead capture, sales, product delivery and referral generation.
- Rob Malicki, The Global Society
- Chris Crompton, ROI Revolution
Customizable Mapping
Campaign maps feature customizable goals, triggers and unlimited actions for complete control over the customer experience. Users are able to design dynamic, intelligent customer journeys to personalize the path each customer and lead follows after they enter your campaign.
Customer Lifecycle Automation
Ontraport accounts for all touch points in the customer lifecycle — including both online and offline assets — such as email, SMS, internal tasks (for example, sales calls), landing pages and forms, and much more to deliver remarkable experiences for your contacts at every turn.
Performance Mode
Once your campaigns are built, the in-map Performance Mode tracks which lead sources and campaign elements are driving the most goal achievements, how your campaign performs at every step of the funnel, the duration of your lead and customer cycles, the average lifetime value of your customers and a lot more.
Reporting
Ontraport’s Performance Mode is the only completely visual campaign performance reporting tool available that can show you the results of your online and offline marketing efforts, all in one place.
Build and optimize high-converting campaigns in just a few clicks with Ontraport’s powerful visual campaign builder.
Myth: "Ontraport Has Bugs."
Ontraport Is Highly Stable With A Low Error Rate
All software has bugs — even tech powerhouses like Apple or Google. Without them we wouldn't be pushing the boundaries of innovation and adding new features at the rate that we are. That said, Ontraport currently has a record low bug rate of 3% — meaning only three out of 100 support tickets are bug-related.
Rob Malicki, The Global Society
- Rob Malicki, The Global Society
Top Priority
Bug tickets are a priority for our team! It’s why we make reporting issues and errors quick and easy.
Software Uptime
Our weighted uptime is 99.98%.
Stablity
We sit at about a 3% bug rate which is very stable — only three out of 100 support tickets are bugs.
Low Errors
Our overall raw error rate is in the neighborhood of 0.01%.
Explore and leverage the power of Ontraport’s full automation suite.
Myth: "I'm Not Ready For Ontraport."
If You're Ready To Grow, You're Ready For Ontraport
Not everyone is ready. If your current marketing goals don’t stretch beyond mass email newsletter sends, you may want to hold off on an all-in-one marketing solution. If, however, you plan to monetize, sell a product, build your list, and get conversions, Ontraport is right up your alley. The software grows with your business, meaning that although you may not be ready for all it has to offer, features such as landing pages, referral programs, membership sites and the like are there for you as your marketing efforts grow more sophisticated. You’ll have everything you need in one platform, rather than needing to add on and integrate a variety of different tools.
- Joe Kalis, Small Biz Matters
- Joe Kalis, Small Biz Matters
No Pressure
Ontraport sales reps will never pressure you into buying if you’re not ready to commit or if it’s not the right fit for you.
It's All About You
Ontraport is well-suited for most — but not all — business models and verticals. If for any reason we decide you’re not a good fit, we’ll refer you to other tools.
Money-Back Guarantee
Ontraport offers a 30-day money-back guarantee so if you try it and find it’s not the right fit, we'll refund your payment completely.
Ontraport’s plans are customizable to fit your needs as your business grows.
Myth: "Other Tools Are Cheaper."
Ontraport's Value-to-Cost Ratio Is Remarkably Affordable
At first glance it may appear as though single-point solutions, such as those offering solely email marketing or landing page functionality, are easier on your pocketbook. However, upon closer inspection you’ll find that implementation fees, sliding scale contact fees, and mandatory integrations quickly add up to severely diminish your investment. For its expansive feature set and all-in-one functionality, Ontraport’s value-to-cost ratio is remarkably affordable as it’s designed to grow with your business — no matter how big it gets.
- Ryan Gromfin, The Restaurant Boss
- Ryan Gromfin, The Restaurant Boss
All-In-One Software
The value of not having to overcome the technical hurdles of stringing together 10 pieces of software to grow your business
Helpful Resources
Empowering resources such as support and guided implementation, at zero cost
Guarantee
Ontraport offers a 30-day money back guarantee.
Partners
Ontraport offers a partner program with 25% recurring commission to cover subscription fees.
Replace your expensive assortment of business tools with a powerful all-in-one solution.
Myth: "There is a Steep Learning Curve."
Ontraport Is Intuitive
With a new visual campaign builder as its centerpiece, Ontraport is one of the most intuitive all-in-one marketing platforms on the market. Point-and-click simplicity make building and publishing sales and marketing funnels from scratch quicker and easier than ever — whether you’re tech savvy or not. Once published, your campaign maps become a visual representation of your results, meaning you don’t have to dig around to find out how your marketing efforts are faring — it’s all on one screen, clear as day. The software, as a whole, features a modern visual interface that combines mapping, automating and tracking on one simple, graphical display.
- Ryan Gromfin, The Restaurant Boss
- Brock Ross, Brave Girls Club
Campaign Builder
The visual Campaign Builder shows every part of your marketing campaign on one screen.
Library of Resouces
Ontraport offers tutorials and documentation aimed at every style of learning from videos to choose-your-own-adventure tutorials.
Advanced Features
Users have the ability to toggle “on” more advanced features as they need them or as their business expands.
Ontraport’s plans are customizable to fit your needs as your business grows.
Myth: "Ontraport Isn't a True CRM."
We’re A Lot More Than Just A CRM
Ontraport allows you to create and maintain extraordinary client relationships by automatically keeping up-to-date records of customer information, engagement, purchases and contact history on one central platform. As leads enter your database, Ontraport segments them into dynamic groups based on behaviors, interests or demographics you designate. Fully customizable contact records and contact tags make it easy to find the leads and customers you’re looking for.
- Ryan Gromfin, The Restaurant Boss
- Tracey Bowyer, Stop and Regrow
Smart Marketing
Ontraport automatically assigns contacts to marketing campaigns based on behavior or lead information.
Simple Imports
Choose from multiple options to import your contacts, including forms, SMS, API, manually or via direct import so that you can easily add leads and customers to your list.
Easy Follow-Up
You can automate your follow-up with leads based on any updates to their contact record so that you can reach out at the perfect moment.
Automation Logs
Automation logs in Ontraport trace the path of your contacts through your automated builds — in real time.
Store detailed customer data and seamlessly integrate it with your marketing and sales funnels with Ontraport’s robust CRM platform.
Myth: "Ontraport Costs Thousands to Set Up."
Try before you buy
Ontraport offers one-on-one strategy sessions that give you the opportunity to explore how Ontraport can support your goals before buying.
- Ryan Gromfin, The Restaurant Boss
- Rob Malicki, The Global Society
Easy setup
Check out our wealth of free resources to start you on the right track, including our Getting Started video course. Or, sign up for our Done-with-you Setup and Training Package for personalized setup support.
Certified consultants
If you do need additional custom work or a virtual assistant, Ontraport has a directory of trusted Certified Experts available.
Ontraport Community
A highly engaged and helpful user community/forum is available for users to ask questions and gain feedback anytime.
From day one, you'll have a super supportive and knowledgeable team on your side. We offer live chat, email and screen share support whenever you need.
Myth: "Ontraport Only Works For U.S. Businesses."
Ontraport Is Well-suited For International Markets
- Ryan Gromfin, The Restaurant Boss
- Chad Root, Spearhead Marketing
We're Everywhere
50% of Ontraport’s user base is international (outside the U.S.) with a significant segment of users located in Australia, Canada, and the UK.
International Currency
Ontraport supports most international currency.
SMS Marketing
With Ontraport, you’re able to procure a local SMS number for SMS marketing.
Ontraport is the most powerful visual marketing automation and reporting platform in the world. Let us prove it to you.
Myth: "Ontraport Isn't B2B Friendly."
Ontraport Is Designed For B2B And B2C Businesses
Ontraport’s robust automation toolset caters to B2B and B2C in equal measure. With Ontraport’s custom objects feature, commonly referred to as ORM, users can build multiple database structures and relate different types of databases together. For example, you can create a database of businesses, employees within those businesses, and prospects among them — and nest the relationships within each other.
- Ryan Gromfin, The Restaurant Boss
- Shawn Phillips, Full Strength Nutrition
ORM
Ontraport is the only small business marketing automation platform on the market that offers ORM.
CRM
You can automate simple relationships with contacts, as with a standard CRM, and complex relationships, as between property developers, owners, and escrow companies.
Low Cost
Ontraport is the first turnkey method to converge both ORM and CRM in one stack for a low monthly cost.
Ontraport includes all the tools you need to customize and manage your customer journey from brand awareness to brand advocacy.
Myth: "You'll Need A Virtual Assistant."
Ontraport Is A DIY Marketing Solution
Ontraport was one of the first and only tools specifically designed for entrepreneurs — the goal was to remove the burden of technology and make it simple and intuitive for small business owners with any level of tech savviness to manage. In essence, it rivals larger enterprise systems in power and functionality but is simple enough to use without the need for a dedicated team or virtual assistant. Our clients enjoy learning the platform because it is intuitive and empowering. We also offer set-up and lifetime support for free.
- Ryan Gromfin, The Restaurant Boss
- Jeff Maughan, Brave Girls Club
Set Up Is Free
Ontraport implementation is free.
Certified Consultants
If for any reason you’d prefer to hire a VA, we have a directory of trusted consultants available on demand.
Ontraport Community
Ontraport users have access to a highly engaged and helpful user community/forum notorious for its constructive feedback.
Our intuitive interface, in-app tutorials and award-winning Customer Support team makes getting set up in Ontraport quick and easy.
Myth: "Ontraport Has Poor Email Delivery."
We Have Stellar Email Delivery
Many email service providers (ESPs) tout impressive stats as they market themselves as reliable services for getting emails delivered to recipients successfully. However, many of these email delivery stats are misleading. It’s common for ESPs to mark emails as “delivered” when, in fact, there’s no way an ESP could actually know that for sure.
What they do know is whether or not inbox providers “accepted” your message. The difference? “Accepted” simply means that the message didn’t hard bounce; it doesn’t take into account if the inbox provider filtered that message into the inbox, spam, or if it was discarded altogether. This is why Ontraport labels messages to each recipient as “Sent” or “Bounced” — not “Delivered.”
- Diana Koshedzhiyska, Buzz Fixer
- Diana Koshedzhiyska, Buzz Fixer
Postmasters
We have a dedicated team of postmasters here, available via email or phone, who will answer any questions you may have surrounding delivery.
Delivery Tools
In addition to the dedicated delivery support, we are working toward honing our delivery tools each day.
Free Resources
Ontraport offers a number of free resources for client education on email delivery and up-to-date best practices
From Private IPS to Sender Reputation Management, our team of experienced postmasters are here to make sure your emails hit the inbox every time.
Myth: "Ontraport Isn't Scalable."
Ontraport Scales As Your Business Does
- Diana Koshedzhiyska, Buzz Fixer
- Thomas Schwab, Goodbye Crutches
Unlimited
Ontraport offers unlimited user seats.
ORM
Object-relationship management (ORM) is only available in Ontraport.
Scalable Email
You’re able to scale your email sends and contact count as needed.
Custom Accounts
Upgrade packages are available for custom account levels.
Extra Perks
Negotiated contracts are available for VIP clients along with tier 2 VIP support.
Ontraport’s software tiers are designed to grow and scale as your business does.
Myth: "Ontraport and Keap are Identical."
Ontraport Excels Where Keap Fails
If you want one platform at one cost that encompasses all features that your business can and could ever need from fruition to expansion, Ontraport is the clear winner. Whereas Keap offers features and add-ons a la carte, Ontraport delivers an all-in-one marketing platform that doesn’t nickel and dime you as your needs grow.
- Diana Koshedzhiyska, Buzz Fixer
- Denny Basham, Subsilio Consulting
All-in-one
Ontraport is more inclusive and doesn’t charge per feature or add-on.
No hidden fees
There are no additional charges for referral programs or lead tracking.
Premium capabilities
Ontraport has premium B2B capabilities with ORM — unavailable in Keap.
More comprehensive support
Keap and Ontraport offer chat and email support. But we go above and beyond by also offering screen share calls to our Pro and Enterprise users, so we can easily talk through your most challenging questions
Get a holistic, visual depiction of your entire business so that you can make quick improvements and increase your revenue.
Myth: "Ontraport Has No True Sales Pipeline."
You Can Manage
Your Deals And Companies With Our Automated Sales Pipeline
Ontraport’s sales force automation toolset streamlines the sales process throughout the customer lifecycle. Use automated lead scoring features to rank your contacts based on their behaviors and demographic info so that you can quickly target the most qualified leads. Use automated lead routing to distribute the most promising prospects evenly or on a weighted scale to your sales reps.
- Diana Koshedzhiyska, Buzz Fixer
- Diana Koshedzhiyska, Buzz Fixer
Error Free
Any time you have a missed call or a bite, leads progress through the next phase of the pipeline without any dropped balls or error.
Lead Routers
Ontraport lets you effectively distribute leads among your sales reps using weighted or round robin lead routers.
Engage Leads
In Ontraport you can engage leads using targeted emails and other media channels to build personalized relationships and increase the likelihood of sales.
Streamline your team and automate your entire sales process with Ontraport’s sales force automation platform.