Ontraport Myth Busters
Get The Facts
There’s a lot of information out there about the software available to run small businesses — and unfortunately, that information is often overwhelming, confusing or downright wrong.
We’re here to clear things up. We want to support you in making the most informed decision possible about this pivotal part of your business, so we’ve gathered the most common misperceptions and questions about Ontraport and responded to them here.
Myth: "Ontraport Is Too Expensive."
Ontraport Starts At Just $79 / Month
What is an immediate 10 or 20 percent increase in conversions worth to you? What about a 10 or 20 percent increase in sales? At first glance, $297 per month might seem more expensive than a single-point solution, such as Aweber or Mailchimp, but on closer inspection you’ll find that implementation fees, sliding scale contact fees, and mandatory integrations quickly add up to severely diminish your investment.
Myth: "No Visual Campaign Builder."
Ontraport Has An Unrivaled Visual Campaign Builder
Ontraport’s Campaign Builder is the centerpiece of the platform’s workflow and allows you to create sophisticated maps with point-and-click simplicity. Our intuitive, modern visual interface combines mapping, automating and tracking on one simple, graphical display. Build out your campaigns and then publish your map in one click to push leads and customers through dynamic and responsive funnels. In short time you’ll automate every part of your customer lifecycle, including lead capture, sales, product delivery and referral generation.
Myth: "Ontraport Has Bugs."
Ontraport Is Highly Stable With A Low Error Rate
All software has bugs — even tech powerhouses like Apple or Google. Without them we wouldn't be pushing the boundaries of innovation and adding new features at the rate that we are. That said, Ontraport currently has a record low bug rate of 3% — meaning only three out of 100 support tickets are bug-related.
Myth: "I'm Not Ready For Ontraport."
If You're Ready To Grow, You're Ready For Ontraport
Not everyone is ready. If your current marketing goals don’t stretch beyond mass email newsletter sends, you may want to hold off on an all-in-one marketing solution. If, however, you plan to monetize, sell a product, build your list, and get conversions, Ontraport is right up your alley. The software grows with your business, meaning that although you may not be ready for all it has to offer, features such as landing pages, referral programs, membership sites and the like are there for you as your marketing efforts grow more sophisticated. You’ll have everything you need in one platform, rather than needing to add on and integrate a variety of different tools.
Myth: "Other Tools Are Cheaper."
Ontraport's Value-to-Cost Ratio Is Remarkably Affordable
At first glance it may appear as though single-point solutions, such as those offering solely email marketing or landing page functionality, are easier on your pocketbook. However, upon closer inspection you’ll find that implementation fees, sliding scale contact fees, and mandatory integrations quickly add up to severely diminish your investment. For its expansive feature set and all-in-one functionality, Ontraport’s value-to-cost ratio is remarkably affordable as it’s designed to grow with your business — no matter how big it gets.
Myth: "There is a Steep Learning Curve."
Ontraport Is Intuitive
With a new visual campaign builder as its centerpiece, Ontraport is one of the most intuitive all-in-one marketing platforms on the market. Point-and-click simplicity make building and publishing sales and marketing funnels from scratch quicker and easier than ever — whether you’re tech savvy or not. Once published, your campaign maps become a visual representation of your results, meaning you don’t have to dig around to find out how your marketing efforts are faring — it’s all on one screen, clear as day. The software, as a whole, features a modern visual interface that combines mapping, automating and tracking on one simple, graphical display.
Myth: "Ontraport Isn't a True CRM."
We’re A Lot More Than Just A CRM
Ontraport allows you to create and maintain extraordinary client relationships by automatically keeping up-to-date records of customer information, engagement, purchases and contact history on one central platform. As leads enter your database, Ontraport segments them into dynamic groups based on behaviors, interests or demographics you designate. Fully customizable contact records and contact tags make it easy to find the leads and customers you’re looking for.
Myth: "Ontraport Costs Thousands to Set Up."
We Don't Charge Any
Ontraport has never charged a set-up fee. Whereas you can expect to incur upwards of $1,000 for a kickstart package from competing software, Ontraport offers (and encourages) two free onboarding calls to get you up and running. Tailored specifically to the customer’s needs, our one-on-one calls give you the opportunity to explore the software with a guided implementation of your first funnel. In other words, our Client Success reps set up your automation essentials FOR you.
Myth: "Ontraport Only Works For U.S. Businesses."
Ontraport Is Well-suited For International Markets
Myth: "Ontraport Isn't B2B Friendly."
Ontraport Is Designed For B2B And B2C Businesses
Ontraport’s robust automation toolset caters to B2B and B2C in equal measure. With Ontraport’s custom objects feature, commonly referred to as ORM, users can build multiple database structures and relate different types of databases together. For example, you can create a database of businesses, employees within those businesses, and prospects among them — and nest the relationships within each other.
Myth: "You'll Need A Virtual Assistant."
Ontraport Is A DIY Marketing Solution
Ontraport was one of the first and only tools specifically designed for entrepreneurs — the goal was to remove the burden of technology and make it simple and intuitive for small business owners with any level of tech savviness to manage. In essence, it rivals larger enterprise systems in power and functionality but is simple enough to use without the need for a dedicated team or virtual assistant. Our clients enjoy learning the platform because it is intuitive and empowering. We also offer set-up and lifetime support for free.
Myth: "Ontraport Has Poor Email Delivery."
We Have Stellar Email Delivery
Many email service providers (ESPs) tout impressive stats as they market themselves as reliable services for getting emails delivered to recipients successfully. However, many of these email delivery stats are misleading. It’s common for ESPs to mark emails as “delivered” when, in fact, there’s no way an ESP could actually know that for sure.
What they do know is whether or not inbox providers “accepted” your message. The difference? “Accepted” simply means that the message didn’t hard bounce; it doesn’t take into account if the inbox provider filtered that message into the inbox, spam, or if it was discarded altogether. This is why Ontraport labels messages to each recipient as “Sent” or “Bounced” — not “Delivered.”
Myth: "Ontraport Isn't Scalable."
Ontraport Scales As Your Business Does
Myth: "Ontraport and Infusionsoft are Identical."
Ontraport Excels Where Infusionsoft Fails
If you want one platform at one cost that encompasses all features that your business can and could ever need from fruition to expansion, Ontraport is the clear winner. Whereas Infusionsoft offers features and add-ons a la carte, Ontraport delivers an all-in-one marketing platform that doesn’t nickel and dime you as your needs grow.
Myth: "Ontraport Has No True Sales Pipeline."
You Can Manage
Your Deals And Companies With Our Automated Sales Pipeline
Ontraport’s sales force automation toolset streamlines the sales process throughout the customer lifecycle. Use automated lead scoring features to rank your contacts based on their behaviors and demographic info so that you can quickly target the most qualified leads. Use automated lead routing to distribute the most promising prospects evenly or on a weighted scale to your sales reps.