Ontraport Myth Busters

We’re here to clear things up. We want to support you in making the most informed decision possible about this pivotal part of your business, so we’ve gathered the most common misperceptions and questions about Ontraport and responded to them here.

Ontraport Myth Busters
Get The Facts

There’s a lot of information out there about the software available to run small businesses — and unfortunately, that information is often overwhelming, confusing or downright wrong.

We’re here to clear things up. We want to support you in making the most informed decision possible about this pivotal part of your business, so we’ve gathered the most common misperceptions and questions about Ontraport and responded to them here.


Ontraport Is Too Expensive

Ontraport offers flexible pricing plans to fit your needs
Learn More ▸

No Visual Campaign Builder

Ontraport Has an Unrivaled
Visual Campaign Builder

Learn More ▸

Ontraport Has Bugs

Ontraport Is Highly Stable
With a Low Error Rate


Learn More ▸

I'm Not Ready for Ontraport

If You're Ready To Grow,
You're Ready For Ontraport
Learn More ▸

Other Tools Are Cheaper

Ontraport’s Value-to-Cost Ratio
is Remarkably Affordable
Learn More ▸

There Is a Steep Learning Curve

Ontraport Is Intuitive
Learn More ▸

Ontraport Isn't a True CRM

We're A lot More Than Just A CRM
Learn More ▸

Ontraport Costs Thousands
To Set Up


We Offer Free Setup Resources
Learn More ▸

Ontraport Only Works For
Businesses in the U.S.


Ontraport Is Well Suited
for International Markets
Learn More ▸

Ontraport Isn't B2B Friendly

Ontraport Is Designed For
B2B And B2C Businesses
Learn More ▸

You'll Need a Virtual Assistant

Ontraport Is A DIY Marketing Solution
Learn the Truth ▸

Ontraport Has Poor Email Delivery

We Have Stellar Email Delivery Rates
Learn More ▸

Ontraport Isn't Scalable

Ontraport Scales As Your Business Does
Learn More ▸

Ontraport and Keap are Identical

Ontraport Excels Where
Keap Fails
Learn More ▸

Ontraport Has No True Sales Pipeline

You Can Manage Your Deals and Companies
With Our Automated Sales Pipeline

Learn More ▸

Myth: "Ontraport Is Too Expensive."
Ontraport offers flexible pricing plans to fit your needs

What is an immediate 10 or 20 percent increase in conversions worth to you? What about a 10 or 20 percent increase in sales? While investing in a single-point solution like Aweber might seem like the more cost-effective way to go, you’ll soon come to find that the cost of all the tools you need quickly add up to severely diminish your investment. Ontraport comes with all the capabilities you need as your business grows so you won’t have to switch to another platform in the future.

"
We've literally saved tens of thousands of dollars in staff time and have only been using it for about nine months.

- Rob Malicki, The Global Society
"
We've literally saved tens of thousands of dollars in staff time and have only been using it for about nine months.

- Rob Malicki, The Global Society
The ROI most clients see after implementing Ontraport rises well beyond the subscription cost of the platform almost immediately. If you're making a value decision about whether Ontraport is worth the money, consider all the factors and make a good decision for yourself:

Truly Affordable

The opportunity cost of not actually being able to execute a modern marketing strategy

Value

The value of your time spent stringing together and logging in to many different apps to run your business, marketing and sales

Here to Stay

The value of a serious company and product that's not going to disappear

Peace of Mind

The value of getting your emails delivered

Support

The value of accessible, world-class customer support
Ready to get the most bang for your buck?

Ontraport’s plans are customizable to fit your needs as your business grows.




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Myth: "No Visual Campaign Builder."
Ontraport Has An Unrivaled Visual Campaign Builder

Ontraport’s Campaign Builder is the centerpiece of the platform’s workflow and allows you to create sophisticated maps with point-and-click simplicity. Our intuitive, modern visual interface combines mapping, automating and tracking on one simple, graphical display. Build out your campaigns and then publish your map in one click to push leads and customers through dynamic and responsive funnels. In short time you’ll automate every part of your customer lifecycle, including lead capture, sales, product delivery and referral generation.

"
We've literally saved tens of thousands of dollars in staff time and have only been using it for about nine months.

- Rob Malicki, The Global Society
"
Ontraport’s new campaign builder is amazing. It's the most powerful, intuitive, and beautiful campaign builder I've ever used.

- Chris Crompton, ROI Revolution
Start from scratch or from our marketplace of turnkey templates built by experienced Ontraport users. Also consider:

Customizable Mapping

Campaign maps feature customizable goals, triggers and unlimited actions for complete control over the customer experience. Users are able to design dynamic, intelligent customer journeys to personalize the path each customer and lead follows after they enter your campaign.

Customer Lifecycle Automation

Ontraport accounts for all touch points in the customer lifecycle — including both online and offline assets — such as email, SMS, internal tasks (for example, sales calls), landing pages and forms, and much more to deliver remarkable experiences for your contacts at every turn.

Performance Mode

Once your campaigns are built, the in-map Performance Mode tracks which lead sources and campaign elements are driving the most goal achievements, how your campaign performs at every step of the funnel, the duration of your lead and customer cycles, the average lifetime value of your customers and a lot more.

Reporting

Ontraport’s Performance Mode is the only completely visual campaign performance reporting tool available that can show you the results of your online and offline marketing efforts, all in one place.
Create Your First Campaign Today

Build and optimize high-converting campaigns in just a few clicks with Ontraport’s powerful visual campaign builder.




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Myth: "Ontraport Has Bugs."
Ontraport Is Highly Stable With A Low Error Rate

All software has bugs — even tech powerhouses like Apple or Google. Without them we wouldn't be pushing the boundaries of innovation and adding new features at the rate that we are. That said, Ontraport currently has a record low bug rate of 3% — meaning only three out of 100 support tickets are bug-related.

"
I'm always on the hunt for 'bugs' in the system … they are super hard to find, so I'm giving myself an honorary title of 'bug hunter.’ When you find one you can be proud of your IT sleuthing skills!

Rob Malicki, The Global Society
"
I'm always on the hunt for 'bugs' in the system … they are super hard to find, so I'm giving myself an honorary title of 'bug hunter.’ When you find one you can be proud of your IT sleuthing skills!

- Rob Malicki, The Global Society
As with the tech giants, we regularly release bug fixes and software updates that make our app run quickly and efficiently so you can sleep easy trusting the tech behind your business. Also consider:

Top Priority

Bug tickets are a priority for our team! It’s why we make reporting issues and errors quick and easy.

Software Uptime

Our weighted uptime is 99.98%.

Stablity

We sit at about a 3% bug rate which is very stable — only three out of 100 support tickets are bugs.

Low Errors

Our overall raw error rate is in the neighborhood of 0.01%.
Confidently Put Your Business on the Map

Explore and leverage the power of Ontraport’s full automation suite.




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Myth: "I'm Not Ready For Ontraport."
If You're Ready To Grow, You're Ready For Ontraport

Not everyone is ready. If your current marketing goals don’t stretch beyond mass email newsletter sends, you may want to hold off on an all-in-one marketing solution. If, however, you plan to monetize, sell a product, build your list, and get conversions, Ontraport is right up your alley. The software grows with your business, meaning that although you may not be ready for all it has to offer, features such as landing pages, referral programs, membership sites and the like are there for you as your marketing efforts grow more sophisticated. You’ll have everything you need in one platform, rather than needing to add on and integrate a variety of different tools.

"
Ontraport has been the epicenter of productivity for me for two years. It allows me to build a 6-7-figure business on autopilot so I can focus my time on the most important aspects of the business.

- Joe Kalis, Small Biz Matters
"
Ontraport has been the epicenter of productivity for me for two years. It allows me to build a 6-7-figure business on autopilot so I can focus my time on the most important aspects of the business.

- Joe Kalis, Small Biz Matters
Those with a viable business have no reason to wait. Regardless of whether Ontraport is the right fit for you, we want you to feel comfortable and empowered in your decision. Also consider:

No Pressure

Ontraport sales reps will never pressure you into buying if you’re not ready to commit or if it’s not the right fit for you.

It's All About You

Ontraport is well-suited for most — but not all — business models and verticals. If for any reason we decide you’re not a good fit, we’ll refer you to other tools.

Money-Back Guarantee

Ontraport offers a 30-day money-back guarantee so if you try it and find it’s not the right fit, we'll refund your payment completely.
Grow Your Business With Ontraport

Ontraport’s plans are customizable to fit your needs as your business grows.




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Myth: "Other Tools Are Cheaper."
Ontraport's Value-to-Cost Ratio Is Remarkably Affordable

At first glance it may appear as though single-point solutions, such as those offering solely email marketing or landing page functionality, are easier on your pocketbook. However, upon closer inspection you’ll find that implementation fees, sliding scale contact fees, and mandatory integrations quickly add up to severely diminish your investment. For its expansive feature set and all-in-one functionality, Ontraport’s value-to-cost ratio is remarkably affordable as it’s designed to grow with your business — no matter how big it gets.

"
You may save a few bucks with another system, you may be able to piece three together, you may get that one feature somewhere else — but you will NOT get better service or value with ANY software than you will Ontraport.

- Ryan Gromfin, The Restaurant Boss
"
You may save a few bucks with another system, you may be able to piece three together, you may get that one feature somewhere else — but you will NOT get better service or value with ANY software than you will Ontraport.

- Ryan Gromfin, The Restaurant Boss
Those with a viable business have no reason to wait. Regardless of whether Ontraport is the right fit for you, we want you to feel comfortable and empowered in your decision. Also consider:

Amazing Support

The value of a singular customer support desk available seven days a week

All-In-One Software

The value of not having to overcome the technical hurdles of stringing together 10 pieces of software to grow your business

Helpful Resources

Empowering resources such as support and guided implementation, at zero cost

Guarantee

Ontraport offers a 30-day money back guarantee.

Partners

Ontraport offers a partner program with 25% recurring commission to cover subscription fees.
Clearly See Your Entire Marketing Plan on One Map

Replace your expensive assortment of business tools with a powerful all-in-one solution.




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Myth: "There is a Steep Learning Curve."
Ontraport Is Intuitive

With a new visual campaign builder as its centerpiece, Ontraport is one of the most intuitive all-in-one marketing platforms on the market. Point-and-click simplicity make building and publishing sales and marketing funnels from scratch quicker and easier than ever — whether you’re tech savvy or not. Once published, your campaign maps become a visual representation of your results, meaning you don’t have to dig around to find out how your marketing efforts are faring — it’s all on one screen, clear as day. The software, as a whole, features a modern visual interface that combines mapping, automating and tracking on one simple, graphical display.

"
You may save a few bucks with another system, you may be able to piece three together, you may get that one feature somewhere else — but you will NOT get better service or value with ANY software than you will Ontraport.

- Ryan Gromfin, The Restaurant Boss
"
I like how easy it is to create a sequence of events from start to finish — a page for customers to visit, a form to fill out, an email to send them upon form submission, a page to be routed to, a campaign of future emails to be added to... it's all so simple to set up with Ontraport’s vastly powerful tools and visually intuitive interface.

- Brock Ross, Brave Girls Club
All of this stored data integrates seamlessly with your marketing and sales automation to personalize every touchpoint for prime engagement. Also consider:

Campaign Builder

The visual Campaign Builder shows every part of your marketing campaign on one screen.

Library of Resouces

Ontraport offers tutorials and documentation aimed at every style of learning from videos to choose-your-own-adventure tutorials.

Advanced Features

Users have the ability to toggle “on” more advanced features as they need them or as their business expands.
Try Ontraport Risk-free

Ontraport’s plans are customizable to fit your needs as your business grows.




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Myth: "Ontraport Isn't a True CRM."
We’re A Lot More Than Just A CRM

Ontraport allows you to create and maintain extraordinary client relationships by automatically keeping up-to-date records of customer information, engagement, purchases and contact history on one central platform. As leads enter your database, Ontraport segments them into dynamic groups based on behaviors, interests or demographics you designate. Fully customizable contact records and contact tags make it easy to find the leads and customers you’re looking for.

"
You may save a few bucks with another system, you may be able to piece three together, you may get that one feature somewhere else — but you will NOT get better service or value with ANY software than you will ONTRAPORT.

- Ryan Gromfin, The Restaurant Boss
"
Best CRM/marketing automation system I've ever seen and I have seen a LOT!

- Tracey Bowyer, Stop and Regrow
All of this stored data integrates seamlessly with your marketing and sales automation to personalize every touchpoint for prime engagement. Also consider:

Smart Marketing

Ontraport automatically assigns contacts to marketing campaigns based on behavior or lead information.

Simple Imports

Choose from multiple options to import your contacts, including forms, SMS, API, manually or via direct import so that you can easily add leads and customers to your list.

Easy Follow-Up

You can automate your follow-up with leads based on any updates to their contact record so that you can reach out at the perfect moment.

Automation Logs

Automation logs in Ontraport trace the path of your contacts through your automated builds — in real time.
Explore Ontraport’s All-in-one CRM Platform

Store detailed customer data and seamlessly integrate it with your marketing and sales funnels with Ontraport’s robust CRM platform.




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Myth: "Ontraport Costs Thousands to Set Up."
Try before you buy

Ontraport offers one-on-one strategy sessions that give you the opportunity to explore how Ontraport can support your goals before buying.

"
You may save a few bucks with another system, you may be able to piece three together, you may get that one feature somewhere else — but you will NOT get better service or value with ANY software than you will Ontraport.

- Ryan Gromfin, The Restaurant Boss
"
Ontraport is the best small business software out there, bar none. Flexible. Easy to use. Intuitive. And SUPER powerful.

- Rob Malicki, The Global Society
In addition, our turnkey visual campaign builder makes getting started and learning the software accessible to anyone from beginner to expert. Also consider:

Easy setup

Check out our wealth of free resources to start you on the right track, including our Getting Started video course. Or, sign up for our Done-with-you Setup and Training Package for personalized setup support.

Certified consultants

If you do need additional custom work or a virtual assistant, Ontraport has a directory of trusted Certified Experts available.

Helpful support

Ontraport offers world-class customer support, seven days a week.

Resources

Users gain access to immersive training materials and courses.

Ontraport Community

A highly engaged and helpful user community/forum is available for users to ask questions and gain feedback anytime.
Our Client Success team is here for you

From day one, you'll have a super supportive and knowledgeable team on your side. We offer live chat, email and screen share support whenever you need.




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Myth: "Ontraport Only Works For U.S. Businesses."
Ontraport Is Well-suited For International Markets

Ontraport is well-suited to tackle international markets. With localization settings available in all accounts, users can toggle date formats, time formats, and currency to their preferred language and region. You can even schedule automation in your database’s time zone or those of the recipients of your emails.
"
You may save a few bucks with another system, you may be able to piece three together, you may get that one feature somewhere else — but you will NOT get better service or value with ANY software than you will Ontraport.

- Ryan Gromfin, The Restaurant Boss
"
We're generating millions in sales using Ontraport and pulling leads into conversions with automation. This is the easiest and most powerful automation platform we've seen.

- Chad Root, Spearhead Marketing
If you have a business that operates in one country or all across the globe, you’re covered. Also consider:

We're Everywhere

50% of Ontraport’s user base is international (outside the U.S.) with a significant segment of users located in Australia, Canada, and the UK.

International Currency

Ontraport supports most international currency.

SMS Marketing

With Ontraport, you’re able to procure a local SMS number for SMS marketing.
Join Our International User Community

Ontraport is the most powerful visual marketing automation and reporting platform in the world. Let us prove it to you.




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Myth: "Ontraport Isn't B2B Friendly."
Ontraport Is Designed For B2B And B2C Businesses

Ontraport’s robust automation toolset caters to B2B and B2C in equal measure. With Ontraport’s custom objects feature, commonly referred to as ORM, users can build multiple database structures and relate different types of databases together. For example, you can create a database of businesses, employees within those businesses, and prospects among them — and nest the relationships within each other. 

"
You may save a few bucks with another system, you may be able to piece three together, you may get that one feature somewhere else — but you will NOT get better service or value with ANY software than you will Ontraport.

- Ryan Gromfin, The Restaurant Boss
"
Unlike the competition, Ontraport is an integrated solution that makes sense. It is always evolving and offering more and better solutions for everything an online marketing company needs. It truly makes many of the piece-meal tools obsolete.

- Shawn Phillips, Full Strength Nutrition
Created in direct response to limiting software, Ontraport boasts a core feature set simple enough for B2C businesses yet robust enough for B2B. Also consider:

ORM

Ontraport is the only small business marketing automation platform on the market that offers ORM.

CRM

You can automate simple relationships with contacts, as with a standard CRM, and complex relationships, as between property developers, owners, and escrow companies.

Low Cost

Ontraport is the first turnkey method to converge both ORM and CRM in one stack for a low monthly cost.
Join Our International User Community

Ontraport includes all the tools you need to customize and manage your customer journey from brand awareness to brand advocacy.




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Myth: "You'll Need A Virtual Assistant."
Ontraport Is A DIY Marketing Solution

Ontraport was one of the first and only tools specifically designed for entrepreneurs — the goal was to remove the burden of technology and make it simple and intuitive for small business owners with any level of tech savviness to manage. In essence, it rivals larger enterprise systems in power and functionality but is simple enough to use without the need for a dedicated team or virtual assistant. Our clients enjoy learning the platform because it is intuitive and empowering. We also offer set-up and lifetime support for free.

"
You may save a few bucks with another system, you may be able to piece three together, you may get that one feature somewhere else — but you will NOT get better service or value with ANY software than you will Ontraport.

- Ryan Gromfin, The Restaurant Boss
"
Ontraport has somehow struck the perfect balance between simplicity and flexibility, which are usually at odds with each other. We can't even imagine doing business without Ontraport anymore.

- Jeff Maughan, Brave Girls Club
As long as you’re willing to dedicate a few hours to work with us, we’ll do the heavy lifting for you. Our bet is, like most of our clients, you’ll get a rush from logging in to Ontraport to track business insights and visualize new and simple ways to optimize your funnels, processes, and sales pipeline. Also consider:

Set Up Is Free

Ontraport implementation is free.

Certified Consultants

If for any reason you’d prefer to hire a VA, we have a directory of trusted consultants available on demand.

Helpful Support

Ontraport offers world-class support via live chat, phone and email.

Ontraport Community

Ontraport users have access to a highly engaged and helpful user community/forum notorious for its constructive feedback.
Get Up and Running Fast

Our intuitive interface, in-app tutorials and award-winning Customer Support team makes getting set up in Ontraport quick and easy.




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Myth: "Ontraport Has Poor Email Delivery."
We Have Stellar Email Delivery

Many email service providers (ESPs) tout impressive stats as they market themselves as reliable services for getting emails delivered to recipients successfully. However, many of these email delivery stats are misleading. It’s common for ESPs to mark emails as “delivered” when, in fact, there’s no way an ESP could actually know that for sure.

What they do know is whether or not inbox providers “accepted” your message. The difference? “Accepted” simply means that the message didn’t hard bounce; it doesn’t take into account if the inbox provider filtered that message into the inbox, spam, or if it was discarded altogether. This is why Ontraport labels messages to each recipient as “Sent” or “Bounced” — not “Delivered.”

"
You may save a few bucks with another system, you may be able to piece three together, you may get that one feature somewhere else — but you will NOT get better service or value with ANY software than you will Ontraport.

- Diana Koshedzhiyska, Buzz Fixer
"
Ontraport has very high email deliverability rates, which is one of the most important stats in email marketing nowadays.

- Diana Koshedzhiyska, Buzz Fixer
Very few marketing platforms offer the level of support Ontraport does to ensure proper education and accountability for unbeatable delivery and inbox rates. Also consider:

Postmasters

We have a dedicated team of postmasters here, available via email or phone, who will answer any questions you may have surrounding delivery.

Delivery Tools

In addition to the dedicated delivery support, we are working toward honing our delivery tools each day.

Free Resources

Ontraport offers a number of free resources for client education on email delivery and up-to-date best practices
Get Started on Your First Email Campaign Today

From Private IPS to Sender Reputation Management, our team of experienced postmasters are here to make sure your emails hit the inbox every time.




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Myth: "Ontraport Isn't Scalable."
Ontraport Scales As Your Business Does

Ontraport is as scalable as you need it to be. We offer unlimited scalability in terms of infrastructure: email volume, contact lists, and performance speed. Whether you’re sending 100,000 emails a month or 20 million plus, our software has the infrastructure and framework to give you the industry-leading performance speeds, email deliverability rates, security and support you need.
"
You may save a few bucks with another system, you may be able to piece three together, you may get that one feature somewhere else — but you will NOT get better service or value with ANY software than you will Ontraport.

- Diana Koshedzhiyska, Buzz Fixer
"
Ontraport has all the power and features we need to grow our current company to $10MM and beyond.

- Thomas Schwab, Goodbye Crutches
You can go from small to medium to enterprise without ever needing to migrate to another software. Also consider:

Unlimited

Ontraport offers unlimited user seats.

ORM

Object-relationship management (ORM) is only available in Ontraport.

Scalable Email

You’re able to scale your email sends and contact count as needed.

Custom Accounts

Upgrade packages are available for custom account levels.

Extra Perks

Negotiated contracts are available for VIP clients along with tier 2 VIP support.
Pricing Tiers Based on Your Needs

Ontraport’s software tiers are designed to grow and scale as your business does.




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Myth: "Ontraport and Keap are Identical."
Ontraport Excels Where Keap Fails

If you want one platform at one cost that encompasses all features that your business can and could ever need from fruition to expansion, Ontraport is the clear winner. Whereas Keap offers features and add-ons a la carte, Ontraport delivers an all-in-one marketing platform that doesn’t nickel and dime you as your needs grow. 

"
Even though Ontraport is similar to Keap, it is much more cost-effective and doesn't require the significant upfront training that Keap does.

- Diana Koshedzhiyska, Buzz Fixer
"
Even though Ontraport is similar to Keap, it is much more cost-effective and doesn't require the significant upfront training that Keap does.

- Denny Basham, Subsilio Consulting
Ontraport also has a clear advantage as being the more intuitive of the two platforms, the least time-consuming or expensive to set up, and the most empowering when it comes to building DIY campaigns to grow your business. Also consider:

All-in-one

Ontraport is more inclusive and doesn’t charge per feature or add-on.

No hidden fees

There are no additional charges for referral programs or lead tracking.

Premium capabilities

Ontraport has premium B2B capabilities with ORM — unavailable in Keap.

More comprehensive support

Keap and Ontraport offer chat and email support. But we go above and beyond by also offering screen share calls to our Pro and Enterprise users, so we can easily talk through your most challenging questions

See the difference

For a detailed head-to-head comparison, check out Ontraport vs. Keap.
Move Faster and Make Better Decisions With Ontraport

Get a holistic, visual depiction of your entire business so that you can make quick improvements and increase your revenue.




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Myth: "Ontraport Has No True Sales Pipeline."
You Can Manage
Your Deals And Companies With Our Automated Sales Pipeline

Ontraport’s sales force automation toolset streamlines the sales process throughout the customer lifecycle. Use automated lead scoring features to rank your contacts based on their behaviors and demographic info so that you can quickly target the most qualified leads. Use automated lead routing to distribute the most promising prospects evenly or on a weighted scale to your sales reps.

"
You may save a few bucks with another system, you may be able to piece three together, you may get that one feature somewhere else — but you will NOT get better service or value with ANY software than you will Ontraport.

- Diana Koshedzhiyska, Buzz Fixer
"
From keeping track of a potential customer the moment they first contact us through the in-team tasks and sales process, Ontraport can do it all — it's highly customizable.

- Diana Koshedzhiyska, Buzz Fixer
Ensure your team doesn’t drop any leads and appropriately nurtures leads until they buy and beyond using automated task prompts and follow-up campaigns. Also consider:

Error Free

Any time you have a missed call or a bite, leads progress through the next phase of the pipeline without any dropped balls or error.

Lead Routers

Ontraport lets you effectively distribute leads among your sales reps using weighted or round robin lead routers.

Engage Leads

In Ontraport you can engage leads using targeted emails and other media channels to build personalized relationships and increase the likelihood of sales.
Drive More Sales — Automatically

Streamline your team and automate your entire sales process with Ontraport’s sales force automation platform.




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