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GET THE FACTS
There’s a lot of information out there about the software available to run small businesses — and unfortunately, that information is often overwhelming, confusing or downright wrong.
We’re here to clear things up. We want to support you in making the most informed decision possible about this pivotal part of your business, so we’ve gathered the most common misperceptions and questions about ONTRAPORT and responded to them here.
ONTRAPORT IS TOO EXPENSIVE
ONTRAPORT IS THE BEST VALUE ON THE MARKET
What is an immediate 10 or 20 percent increase in conversions worth to you? What about a 10 or 20 percent increase in sales? At first glance, $297 per month might seem more expensive than a single-point solution, like say Aweber or Mailchimp, but on closer inspection you’ll find that implementation fees, sliding scale contact fees, and mandatory integrations quickly add up to severely diminish your investment.
NO VISUAL CAMPAIGN BUILDER
ONTRAPORT FEATURES AN UNRIVALED VISUAL CAMPAIGN BUILDER
ONTRAPORT’s Campaign Builder is the centerpiece of the platform’s workflow and allows you to create sophisticated maps with point-and-click simplicity. Our intuitive, modern visual interface combines mapping, automating and tracking on one simple, graphical display. Build out your campaigns and then publish your map in one click to push leads and customers through dynamic and responsive funnels. In short time you’ll automate every part of your customer lifecycle, including lead capture, sales, product delivery and referral generation.
ONTRAPORT HAS BUGS
STABILITY IS ONTRAPORT’S TOP PRIORITY
All software has bugs — even tech powerhouses like Apple or Google. Without them we wouldn't be pushing the boundaries of innovation and adding new features at the rate that we are. That said, stability and support are our highest priority. ONTRAPORT has come a long way in 11 years and, as a result of a decade’s work updating and fine-tuning our software’s infrastructure, it’s more stable than ever. We currently have a record low bug rate of 3% — meaning only three out of 100 support tickets are bug-related.
I'M NOT READY FOR ONTRAPORT
IF YOU’RE READY TO GROW YOUR BUSINESS, YOU’RE READY FOR ONTRAPORT
The truth is, not everyone is ready. If your current marketing goals don’t stretch beyond mass email newsletter sends, you may want to hold off on an all-in-one marketing solution. If, however, there’s an impetus behind your marketing and you plan to monetize, sell a product, build your list, and get conversions, ONTRAPORT is right up your alley. The software grows with your business, meaning that although you may not be ready for all it has to offer, features such as landing pages, referral programs, membership sites and the like are there for you as your marketing efforts grow more and more sophisticated. You’ll have everything you need in one platform, rather than needing to add on and integrate a variety of different tools.
OTHER TOOLS ARE CHEAPER
OTHER MARKETING SOLUTIONS PALE IN COMPARISON OF VALUE
At first glance it may appear as though other, single-point solutions, such as those offering solely email marketing or landing page functionality, are easier on your pocketbook. However, upon closer inspection you’ll find that implementation fees, sliding scale contact fees, and mandatory integrations quickly add up to severely diminish your investment. For its expansive feature set and all-in-one functionality, ONTRAPORT’s value-to-cost ratio is remarkably affordable as it’s designed to grow with your business — no matter how big it gets.
THERE IS A STEEP LEARNING CURVE
ONTRAPORT IS AS INTUITIVE AS THEY COME
With a new visual campaign builder as its centerpiece, ONTRAPORT is one of the most intuitive all-in-one marketing platforms on the market. Point-and-click simplicity make building and publishing sales and marketing funnels from scratch quicker and easier than ever — whether you’re tech savvy or not. Once published, your campaign maps become a visual representation of your results meaning you don’t have to dig around to find out how your marketing efforts are faring — it’s all on one screen, clear as day. The software, as a whole, features a modern visual interface that combines mapping, automating and tracking on one simple, graphical display.
ONTRAPORT ISN'T A TRUE CRM
ONTRAPORT IS A TRUE CRM
ONTRAPORT allows you to create and maintain extraordinary client relationships by automatically keeping up-to-date records of customer information, engagement, purchases and contact history on one central platform. As leads enter your database, ONTRAPORT segments them into dynamic groups based on behaviors, interests or demographics you designate. Fully customizable contact records and contact tags make it easy to find the leads and customers you’re looking for.
ONTRAPORT COSTS THOUSANDS TO SET UP
ONTRAPORT CHARGES NO SET-UP FEE AND OFFERS FREE GUIDED IMPLEMENTATION
ONTRAPORT has never charged a set-up fee. Whereas you can expect to incur upwards of $1,000 for a kickstart package from competing software, ONTRAPORT offers (and encourages) two free onboarding calls to get you up and running. Tailored specifically to the customer’s needs, our one-on-one calls give you the opportunity to explore the software with a guided implementation of your first funnel. In other words, our Client Success reps set up your automation essentials FOR you.
ONTRAPORT ONLY WORKS FOR U.S. BUSINESSES
ONTRAPORT IS INTERNATIONAL
ONTRAPORT is well-suited to tackle international markets. With localization settings available in all accounts, users can toggle date formats, time formats, and currency to their preferred language and region. You can even schedule automation in your database’s time zone or those of the recipients of your emails.
ONTRAPORT ISN'T B2B FRIENDLY
ONTRAPORT IS DESIGNED FOR B2B AND B2C BUSINESSES
ONTRAPORT’s robust automation toolset caters to B2B and B2C in equal measure. With ONTRAPORT’s custom objects feature, commonly referred to as ORM, users can build multiple database structures and relate different types of databases together. For example, you can create a database of businesses, employees within those businesses, and prospects among them — and nest the relationships within each other.
YOU'LL NEED A VIRTUAL ASSISTANT
ONTRAPORT IS A DIY MARKETING SOLUTION
ONTRAPORT was one of the first and only tools specifically designed for entrepreneurs — the goal was to remove the burden of technology and make it simple and intuitive for small business owners with any level of tech savviness to manage. In essence, it rivals larger enterprise systems in power and functionality but is simple enough to use without the need for a dedicated team or virtual assistant. Our clients enjoy learning the platform because it is intuitive and empowering. We also offer set-up and lifetime support for free.
ONTRAPORT HAS POOR EMAIL DELIVERY
ONTRAPORT HAS STELLAR EMAIL DELIVERY
When a company boasts a 99% delivery rate, what they don’t tell you is that this number doesn’t exempt email delivered to the spam folder, but delivery rate and inbox rate are not the same thing. We too have a 99% delivery rate. If you factor in only the major ISPs, ONTRAPORT can easily claim 100% delivery, but the reality is that inbox rate is largely dependent on you — the sender — and your mailing practices and reputation. That’s where we really shine. Our delivery documentation and postmaster consulting are industry-leading.
ONTRAPORT ISN'T SCALABLE
ONTRAPORT IS SCALABLE
ONTRAPORT is as scalable as you need it to be. We offer unlimited scalability in terms of infrastructure: email volume, contact lists, and performance speed. Whether you’re sending 100,000 emails a month or 20 million plus, our software has the infrastructure and framework to give you industry-leading performance speeds, email deliverability rates, security, and support.
ONTRAPORT AND INFUSIONSOFT ARE IDENTICAL
ONTRAPORT EXCELS WHERE INFUSIONSOFT FAILS
If you want one platform at one cost that encompasses all features that your business can and could ever need from fruition to expansion, ONTRAPORT is the clear winner. Whereas Infusionsoft offers features and add-ons a la carte, ONTRAPORT delivers an all-in-one marketing platform that doesn’t nickel and dime you as your needs grow.
ONTRAPORT HAS NO TRUE SALES PIPELINE
ONTRAPORT HAS AN AUTOMATED SALES PIPELINE
ONTRAPORT’s sales force automation toolset streamlines the sales process throughout the customer lifecycle. Use automated lead scoring features to rank your contacts based on their behaviors and demographic info so that you can quickly target the most qualified leads. Use automated lead routing to distribute the most promising prospects evenly or on a weighted scale to your sales reps.