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Add a Personal Touch to your Email MarketingEmail is the still the most powerful medium for sending promotions, newsletters, updates and offers to your leads and customers. Make it even more effective with automated email marketing campaigns, personalized messaging and superior deliverability. Take advantage of ONTRAPORT’s dynamic segmentation features and industry-leading email delivery rates to send messages that resonate with and reach your customers every time.
What's the definition of email marketing?
At its core, email marketing is the use of email to promote products or services, but it’s much more than that — it’s also a tool businesses use to develop relationships with potential leads and customers. Sending email creates a direct and personal line of communication between you and your contact list, making it the best way to strengthen relationships with contacts at every stage of the customer lifecycle.
What are some email marketing examples?
With email marketing, you can write and design your welcome emails, weekly or monthly newsletters, promotional offer campaigns, and any other marketing emails you think up. Need inspiration? Here are 13 examples of emails you can add your marketing campaigns.
What email marketing strategy should I use?
To get the most out of your email marketing, it’s important to align your emails with your business goals and audiences. Is it your goal to grow by 20 percent over the next 12 months? Or to gather 25% more leads than last year? Let your goals guide your email strategy.
Starting with your goals and audience will also lead you to selecting the types of emails that are right for you. Businesses with goals centered around growth and conversions may want to focus on offer emails, while those who want more leads may want to focus on a free value offer campaign.