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Create beautiful and mobile responsive emails with just a few clicks, then send them to any group of customers instantly to save you time and hassle.
Easily create groups based on demographics, lead source, engagement and other criteria to reach a highly targeted audience.
We help our clients send billions of emails a year, and maintaining our high deliverability rate is one of our greatest priorities. ONTRAPORT offers the following services to make sure your marketing emails hit the inbox every time:
Private IP setup to help you maintain a spotless mailing reputation and earn consistently high inbox placement.
Strong sender reputation management and list import review ensures you will never run into issues that could negatively impact your email delivery.
Automated re-engagement campaigns help you remove unresponsive contacts while reconnecting and reengaging with old contacts.
With ONTRAPORT's integrated contact database system, you can easily segment your list using any customer data to create super-targeted groups based on demographic info, interests and behavior. With ONTRAPORT’s segmentation functionality, you can:
Use any customer data to create groups of email recipients based on any past behavior to easily send relevant, behavior-based messages.
Automatically assign leads and customers to email campaigns based on any criteria, rather than moving them back and forth between lists manually.
Create groups based on lead score and demographics so you can send perfectly targeted messages to drive engagement and sales.
Understand exactly how well your marketing efforts are performing with ONTRAPORT’s easy email tracking options:
Identify your bounce rate so you can remove inactive or stale email addresses from your list.
Track when customers open or click on links inside your email messages, and use automation to follow up when your contacts engage with your emails.
Find out what your email open rate is for every message so that you can gauge whether your email subject lines are effective.
What's the definition of email marketing?
At its core, email marketing is the use of email to promote products or services, but it’s much more than that — it’s also a tool businesses use to develop relationships with potential leads and customers. Sending email creates a direct and personal line of communication between you and your contact list, making it the best way to strengthen relationships with contacts at every stage of the customer lifecycle.
What are some email marketing examples?
With email marketing, you can write and design your welcome emails, weekly or monthly newsletters, promotional offer campaigns, and any other marketing emails you think up. Need inspiration? Here are 13 examples of emails you can add your marketing campaigns.
What email marketing strategy should I use?
To get the most out of your email marketing, it’s important to align your emails with your business goals and audiences. Is it your goal to grow by 20 percent over the next 12 months? Or to gather 25% more leads than last year? Let your goals guide your email strategy.
Starting with your goals and audience will also lead you to selecting the types of emails that are right for you. Businesses with goals centered around growth and conversions may want to focus on offer emails, while those who want more leads may want to focus on a free value offer campaign.