Email Marketing: Get Your Emails Delivered

With Ontraport's customizable and easy-to-use marketing templates, you'll be sending emails with strong delivery rates, every time.

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Email marketing is not dead
Email is still the most powerful medium and the most cost-effective way in which to send promotions, newsletters, updates and offers.
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  • Create beautiful and mobile responsive emails with just a few clicks, then send them to any group of customers instantly or on a schedule you choose.

  • Use professionally designed email templates and easily tailor them to your brand to get started quickly.

  • Incorporate images, video, buttons and more to make your emails visually appealing for your audience.
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Send emails with confidence

Ontraport loves to help clients send billions of emails a year, and maintaining our high email delivery rate is one of our greatest priorities.
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Private IP setup helps you maintain a spotless email reputation and earn consistently high inbox placement.
Strong email sender reputation management and list import review ensures you will never run into issues that could negatively impact your email delivery.
Automated email re-engagement campaigns help you remove unresponsive contacts while reconnecting with old contacts.
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Charles Kirkland, Founder
Media Buyer Association
"Ontraport is our all in one system that is the brain of the business. It takes the pain out of having to have multiple places to pull our data. Instead of trying to make 8 different products talk to each other we use Ontraport and it gives us a clear picture of the business."
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Deliver emails that connect with your audience
With Ontraport's integrated contact database system, you can easily segment your list to create super-targeted groups for personalized email marketing.
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Send the right email messages to the right contacts at the right time with integrated segmentation and automation.
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Automatically assign leads and customers to email campaigns based on any criteria, rather than moving them back and forth between lists manually.
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Create groups based on lead score, demographics, behavior, interests and more so you can send personalized emails to drive engagement and sales.

View and improve your email marketing results

Understand exactly how well your marketing efforts are performing with Ontraport’s easy email tracking options.
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Identify your email send bounce rate so you can remove inactive or stale email addresses from your list.
Track when customers open or click on links inside your email messages, and use automation to follow up when your contacts engage with your emails.
Find out what your email open rate is for every message so that you can gauge whether your email subject lines are effective.
Reach customers where they are with SMS texts and postcards
In addition to reaching customers in their email inbox, you can reach them on their mobile phones and in their mailboxes to boost customer retention and drive sales.
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Collect opt-ins via SMS to easily add contacts to your list while on the go or at an event.
Send automatic SMS appointment reminders and confirmations to prevent no-shows and keep your calendar organized.
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Send birthday and holiday greetings, thank you notes, and appointment reminders via postcards to create unique customer experiences.
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Frequently Asked Questions:
Email Marketing

What is the definition of email marketing?

At its core, email marketing is the use of email to promote products or services, but it’s much more than that — it’s also a tool businesses use to develop relationships with potential leads and customers. Sending email creates a direct and personal line of communication between you and your contact list, making it the best way to strengthen relationships with contacts at every stage of the customer lifecycle.
What are some email marketing examples?
With email marketing, you can write and design your welcome emails, weekly or monthly newsletters, promotional offer campaigns, and any other marketing emails you think up. Need inspiration? Here are 13 examples of emails you can add your marketing campaigns.
How can I do email marketing?
The first step of email marketing is building your email contact list. Here’s one way. Once you have a list of people to communicate to, you can get started sending emails to specific segments. If your contact database is housed in the same platform as your email marketing system through an all-in-one platform like Ontraport, this process is simple and streamlined. You’ll plan which types of emails you want to send to each segment at each stage of your customer lifecycle. You can then write and design your emails within your email marketing system — you can even use pre-designed email templates to get started faster. You can then schedule when each email will go out, and set rules to dictate what happens based on email opens or other actions. We recommend using a visual campaign builder like this so you can get a full-picture view of your email funnel.
What email marketing strategy should I use?
To get the most out of your email marketing, it’s important to align your emails with your business goals and audiences. Is it your goal to grow by 20 percent over the next 12 months? Or to gather 25% more leads than last year? Let your goals guide your email strategy. 

Starting with your goals and audience will also lead you to selecting the types of emails that are right for you. Businesses with goals centered around growth and conversions may want to focus on offer emails, while those who want more leads may want to focus on a free value offer campaign.
How does email marketing automation work?
With email marketing automation, you can write and design your emails, and schedule them to send at any time you want. In addition to scheduling emails, many email service providers give you the option to set up triggers that start campaigns based on leads’ and customers’ actions or inaction. For example, if a lead opts in for a free piece of content on your site, you can set an email to automatically deliver that content to their inbox. Conversely, if a lead doesn’t take any actions with your business for an extended amount of time, you can set their inaction to trigger a cold lead re-engagement campaign.

Scheduling your email content with automation ensures that all of your campaigns will run on autopilot, allowing you to focus on tasks other than sending one-off emails. And perhaps even better, these messages can all be written in a personal tone and delivered to a highly targeted audience to give your list relevant experiences instead of robotic ones.
What are some email marketing tips?
There are a lot! If you want to find out how to avoid landing in the spam folder, go here. Or maybe you’re more interested in tips about how to write emails or tips on improving deliverability. Not sure what you’re looking for? This will answer the questions you didn’t even know you had.
Why should I invest in email marketing?
Unlike paid social media or search engine ads where each click and view comes at a cost, email marketing is known for its low operating cost and high return on investment. In fact according to WordStream, “In the UK, every one pound spent on email marketing has an ROI of 38 pounds; in the US, it’s $44.” With a “median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search,” email marketing is a safe and effective way to reach and develop relationships with customers and leads.
Need more time?
Browse our free business resources:
Discover how to write, design and deliver emails that will get your recipients to click and engage using this comprehensive marketing guide.
Check out our in-depth blog articles for strategic insights and best practices for implementing email marketing in your business.
Boost your sales using targeted marketing that nurtures leads with email, SMS and retargeting campaigns that expose them to your brand before they’re ready to be sent to the sales team.
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