With more data about your page visitors at your fingertips than in any other platform, you can create the most individualized web experiences possible.
"We weren’t getting conversions. With Ontraport, we’re able to quickly and effortlessly build landing pages and forms to better connect with our customers. It’s a huge win for us because the landing pages and forms were easy to customize and deploy on our website."
— Brian Wallace, Kiefer Consulting, Inc.
Kiefer Consulting, Inc.
Dynamic content in action
Here are some ways you can use your data to dictate what each visitor sees.
Customer bought Product A → Show an offer for Product B
Customer visits your home page → Say “Hello Friend”
Silver-level members → Show what they get if they upgrade to Gold
Member finished course video 1 → Show course video 2
Lead from the UK → Show your UK shipping policy
Lead has visited Product A page multiple times → Offer a limited-time coupon
Visitor clicked ad for 20% off → Show 20% off offer in page header
Visitor coming from referral partner → Merge partner’s name to welcome them
Customer from California → Show an ad for your upcoming event in LA
Repeat customers → Remind them of your referral program
Gold-level member → Pitch one-on-one coaching packages
Lead opened Email A about Product A → Sell Product A
Lead watched your pitch video → Show your “Buy Now” button
Visitor clicked on Google ad → Match page headline to ad headline
Visitors’ first time on your pages → Capture their email address
Personalized pages start with the data you have about your contacts, from names to click history and past purchases.
It’s easy to create different blocks for different purposes and set them to show to the right visitors using our intuitive page builder.
Ontraport’s advanced tracking capabilities allow you to use info in links to dictate what shows up on a page for hyper-targeted content.
Here’s how to use conditional redirects to give each person who visits your site and fills out a form a personalized, targeted experience.
Increase response rates in your marketing campaigns with personalized URLs.
Use dynamic content to create individual experiences to get visitors' attention and prompt CTA clicks.