Unlike standard marketing tactics, PURLs add a touch of interactivity. They are proven to increase clicks and engagement, and they also force you to the top-of-mind for those engaging with your brand.
Create a landing page in Ontraport, and a PURL is auto-generated for you. In an instant you have a finished, personalized portrait to which you can send contacts via direct mail or email. On an Ontraport PURL, you can host any number of merge fields to display variable data to each of your contacts. So when a contact clicks on his or her unique PURL, each merge field auto-populates with data from his or her contact record. That way, the content on each PURL — an offer, info request or anything else — appears as if it were created specifically for each contact. Thereafter, you can positively identify each visitor so you can personalize the pages they visit after the click.