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MARKETING AND SALES BEST PRACTICES
FREE GUIDES

Check out these downloadable guides complete with data-driven insights and the latest strategies and tactics to support your business growth.
BUILD A BETTER SALES PAGE

Follow this proven template for the layout and content of your sales pages to up your odds of making the sale.

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MAPPING AND PERSONALIZING YOUR CUSTOMER JOURNEY

Give each customer a personalized experience with your brand using marketing automation to build and retain loyal customers.

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SETTING UP YOUR LEAD SCORING SYSTEM

Set the foundation for automatically finding out which leads are most ready to buy so your team can act fast and close more sales.

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MARKETING CAMPAIGNS CHECKLIST

Before launching a campaign, follow this checklist to ensure each of your campaign assets are complete, from copy to execution.

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TURN YOUR ONE-TO-ONE BUSINESS INTO A ONE-TO-MANY BUSINESS WITH A MEMBERSHIP SITE

Expand your reach and grow your business exponentially by sharing your expertise with a larger audience online.

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MARKETING CAMPAIGN STRATEGY WORKSHEET

Set yourself up for marketing campaign success by clearly framing your goals and defining your audience. Download now.

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UTM LINK PLANNING WORKSHEET

Learn how to create UTM tracking links that will show you exactly where your leads are coming from so you can optimize your marketing efforts.

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THE LANDING PAGE OPTIMIZATION CHECKLIST

Find out exactly what to include on your landing pages to boost your chances of converting your visitors.

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THE STEP-BY-STEP GUIDE TO THE CUSTOMER LIFECYCLE

Gain effective tactics for turning qualified leads into loyal customers and referrers of your brand for the long run.

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EMAIL DELIVERY CHECKLIST

Keep your sender reputation high and increase the chances of your marketing emails reaching your contacts’ inboxes by following this checklist.

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WHAT TO SPLIT TEST

Make the most of your marketing budget by testing your ads, landing pages, emails and more to understand which are most attractive to your audience.

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THE ENTREPRENEUR’S GUIDE TO SMALL BUSINESS SOFTWARE

Prepare yourself with insight on what your software needs are and what the most popular vendors have to offer.

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THE MEMBERSHIP SITE CONVERSION AND RETENTION CHECKLIST

There’s an art and science behind creating pages that convert.

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SCIENCE OF SELLING ONLINE

Leverage basic principles of psychology to create a high converting ecommerce website.

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SYSTEMIZE YOUR BUSINESS

How to unleash incredible growth in your business.

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MEMBERSHIP SITES 101

Learn how to use a membership site to create a passive income.

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SMS MARKETING DEMYSTIFIED

Your new marketing secret weapon.

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THE ENTREPRENEUR’S GUIDE TO LANDING PAGE OPTIMIZATION

What you need to know to boost conversions.

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HOW TO CRAFT THE PERFECT EMAIL

Find out how to create emails that your contacts are excited to receive.

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BOOST MARKETING ROI WITH DATA DRIVEN SPLIT TESTING

Optimize your marketing strategy and boost ROI.

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THE ULTIMATE PRODUCT LAUNCH GUIDE

Conduct a highly profitable product launch with no stone left unturned.

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SEGMENTING YOUR CUSTOMER BASE

Learn how to divide your prospects into specific segments based on their interest, behaviors, demographics and more.

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AUTOMATED MARKETING AND SALES FOLLOW-UP MADE EASY

Create an amazing follow-up process.

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THE MARKETER’S EMAIL DELIVERY HANDBOOK

Ensure your emails reach your customers and not the spam box.

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