Putting in the time and effort to create optimized, goal-driven landing pages for each segment of your audience proves worth it when leads start pushing down the doors of your business, ready to buy.
In the Entrepreneur’s Guide to Landing Page Optimization, you’ll find out how to craft each component of your landing page, keeping your customers, your offer and your goal in mind so that all parts of your final page work together to guide your visitors exactly where you want them to go.
A breakdown of each component of your landing page copy with tips and strategies for each one so you can make sure each part of your page is at peak performance
Proven strategies for segmenting your audience so you can use conditional blocks to target customers with content that meets them exactly where they are in that moment
An overview of the different ways visitors get to your landing pages so you can better understand your customers, helping you craft more relevant copy
Easy-to-follow examples throughout the text so you understand how each piece of the guide is relevant to your business strategy
A whole chapter on split testing tips and best practices so you can continue improving your landing pages for optimal conversions
Advice on how to research your audience and use your CRM and marketing tracking data to create more relevant landing pages
Putting in the time and effort to create optimized, goal-driven landing pages for each segment of your audience proves worth it when leads start pushing down the doors of your business, ready to buy.
In the Entrepreneur’s Guide to Landing Page Optimization, you’ll find out how to craft each component of your landing page, keeping your customers, your offer and your goal in mind so that all parts of your final page work together to guide your visitors exactly where you want them to go.
A breakdown of each component of your landing page copy with tips and strategies for each one so you can make sure each part of your page is at peak performance
Proven strategies for segmenting your audience so you can use conditional blocks to target customers with content that meets them exactly where they are in that moment
An overview of the different ways visitors get to your landing pages so you can better understand your customers, helping you craft more relevant copy
Easy-to-follow examples throughout the text so you understand how each piece of the guide is relevant to your business strategy
A whole chapter on split testing tips and best practices so you can continue improving your landing pages for optimal conversions
Advice on how to research your audience and use your CRM and marketing tracking data to create more relevant landing pages
"The Rules of Web Awareness: If the visitor can’t find something easily, it does not exist. If you emphasize too many items, all of them lose importance. Any delay increases frustration."
- Tim Ash, Digital Marketing Keynote and Expert
Frequently Asked Questions
How do I know if Ontraport is the best CRM software for me?
You can use Ontraport’s page builder for a lot more than creating simple pages. For example, you can build an entire membership site with our robust web page builder, complete with membership tiers, gated access and flexibility to use any model you’d like to deliver your content. You’ll also get access to our web form builder, which lets you create fully customizable forms to capture details about your leads and customers. And the best part is, all these features live under the same roof as your payment system, CRM, marketing automation and more.
What kind of personalization is possible with Ontraport’s landing page creator?
With Ontraport’s pages, you can give every visitor a unique experience. Use merge fields to add data straight from your contact records, along with entire blocks you can customize based on each visitor’s lead source, purchase history, interests, demographic information and more. Since it’s all synced up with your Ontraport database, your personalization options are endless.
Where can I learn how to build a landing page in Ontraport?
Our Support Center has a wide range of articles on every feature we offer — including pages! You can check out this page to see all there is to learn about our page builder, or search for specific topics you’re curious about.
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