Deliver a more individualized experience, learn what your customers respond to, then do more of that.
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Our Solutions
Ontraport's solutions work together to give you everything you need to run your business in one centralized, easy-to-use platform.
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Marketing
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Email + SMS Messagingarrow_forward
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University Pricing Chat Resources
Find free content on the latest marketing strategies, using Ontraport in your business, and finding the right software.
Visit the blog Research and Education
Bootcamp
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Attend a hands-on training course designed to give users a solid foundation of software skills and marketing strategy. Learn to automate the most important funnels in your business with hands-on practice and instruction.
Expert Certification
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A course for business owners and marketing professionals wanting to support our mutual clients. Learn advanced marketing strategies, how to apply them in Ontraport for clients, and get exclusive perks as a certified member of the Ontraport Expert community.
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Browse a collection of articles on marketing automation, email marketing, CRM, membership sites and more.
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Implement proven marketing processes with our easy-to-follow worksheets and checklists.
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Download our best-practice guides, complete with data-driven insights and tactics to help you optimize your marketing.
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Listen in as Ontraport CEO Landon Ray talks with with a star-studded cast of entrepreneurs, marketers and thought leaders.
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Learn everything you need to know to develop fundamental marketing strategies with our digital handbooks.
Using Ontraport in Your Business
Software
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See if Ontraport is the right fit for you — compare the top marketing automation and CRM software on the market.
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Our Setup Wizards walk you through the steps to customize and launch a marketing campaign for your business in minutes.
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View the most frequently asked questions about Ontraport so you can get clarity and feel confident in your buying decision.
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See exactly what you can do with Ontraport, and learn how you can personalize it to perform your specific needs.
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Get an honest estimate of the return you can expect from an investment in Ontraport's software.
Exploring
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Take a guided tour through the five phases of the customer lifecycle in a simulated business powered by Ontraport.
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Learn the most effective marketing and sales strategies, and get step-by-step guidance on how to implement them using Ontraport, with our 150+ free training videos.
Why is it better?
Get more from your email and SMS messages
Automate next steps
Trigger follow-up based on anything the system knows about each contact. Since Ontraport knows more, you have more opportunity to improve your results by segmenting and targeting your messaging than with any other system.
Why is it better?
Get more from your email and SMS messages
Deliver a more individualized experience, learn what your customers respond to, then do more of that.
Automate next steps
Trigger follow-up based on anything the system knows about each contact. Since Ontraport knows more, you have more opportunity to improve your results by segmenting and targeting your messaging than with any other system.
Actually better email delivery
Combine your high-quality email program with our 15 years of email delivery experience, and your emails are much more likely to reach the inbox. Having trouble? Our postmasters can help.
Know which emails really work
Forget tracking just clicks and opens. Add UTMs to every email link with a click so you know which emails lead to actual sales or other downline goals.
Know which emails really work
Forget tracking just clicks and opens. Add UTMs to every email link with a click so you know which emails lead to actual sales or other downline goals.
Split testing for real results
Test more than just subject lines; test timing of sends, order of emails in a series and more. Plus, judge winners based on deep funnel conversions, not just opens and clicks.
Personal SMS numbers
Get your own dedicated SMS number to use for text messaging instead of numbers used by a pool of businesses so your customers can save your number and respond directly to you.
Personal SMS numbers
Get your own dedicated SMS number to use for text messaging instead of numbers used by a pool of businesses so your customers can save your number and respond directly to you.
Text both ways
Your prospects and customers can respond to your texts, and you can trigger automation based on keywords to send resources, reminder texts, or anything else you can think of.
Send at the right time
Know that your emails will be delivered shortly after you send them instead of within hours, and schedule sends in your recipients’ time zones so they get messages when the timing’s right.
Send at the right time
Know that your emails will be delivered shortly after you send them instead of within hours, and schedule sends in your recipients’ time zones so they get messages when the timing’s right.
See results easily
View your email stats right on your automated campaign map rather than on a separate analytics dashboard so you can see at a glance the results of all your emails in the series.
Problems solved
You’re in control of your messages
Send messages to individuals or masses, manually or automatically, and with high-design or text-only. You have full control.
Want it to look like you personally wrote the email? Go for it. Want a nicely designed email with images and fancy fonts? Go for it. Want to custom-code something crazy? Cool.
Type a one-off email to anyone and send it with just a click, schedule an email to go to a group of contacts, or set up strings of emails to be sent automatically on a timed frequency.
Your emails will be readable and attractive whether someone checks them from their phone, tablet or desktop.
Know what’s working at a glance for faster, better decisions about course corrections and optimizations.
Keep your messages consistent by copying sections of your emails, such as headers and footers, into all your emails, and set your brand’s colors and fonts so they’ll always be there.
“With Ontraport doing a lot of the work, I send approximately 10,000 emails and texts for my small company automatically every year, without needing a person.”
— Nora Bohanon, Rental Workflows
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With Ontraport doing a lot of the work, I send approximately 10,000 emails and texts for my small company automatically every year, without needing a person.
Nora Bohanon
Rental Workflows
See why Ontraport's Email + SMS platform is the choice for you
3 types of emails to choose from
3 ways to send emails and texts
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Plain text emails for personal touch
Send emails that look like you typed them from your own inbox to keep a personal, one-on-one vibe. Great for sales reps, reminders, and post-meeting follow-up on autopilot.
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Designed messages for a professional look
Use professionally designed templates and our easy editor to create marketing emails with images, fonts and colors fitting your brand.
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Custom emails for special features
Our HTML editor is available for tech-savvy users who want full control over email designs or to use a template from elsewhere.
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Quick, one-off messages
Write and send a message to someone any time with a few clicks.
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Group broadcasts
Schedule and send a bulk SMS message or email to a group of people manually any time.
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Automated emails
Set up a series of messages to be sent on autopilot based on triggers you set or specific times.
3 types of emails to choose from
check
Plain text emails for personal touch
Send emails that look like you typed them from your own inbox to keep a personal, one-on-one vibe. Great for sales reps, reminders, and post-meeting follow-up on autopilot.
check
Designed messages for a professional look
Use professionally designed templates and our easy editor to create marketing emails with images, fonts and colors fitting your brand.
check
Custom emails for special features
Our HTML editor is available for tech-savvy users who want full control over email designs or to use a template from elsewhere.
3 ways to send emails and texts
check
Quick, one-off messages
Write and send a message to someone any time with a few clicks.
check
Group broadcasts
Schedule and send a bulk SMS message or email to a group of people manually any time.
check
Automated emails
Set up a series of messages to be sent on autopilot based on triggers you set or specific times.
Related Features
Ontraport’s CRM and automation tools get your messages to the right people at the right times
Set up your messages to send after a purchase or any other action. Easily create email and SMS marketing campaigns or automated newsletters, birthday promotions, upsells and more.
There’s no sense in creating emails if they won’t reach your customers. Ontraport follows email marketing automation best practices and our delivery rates are among the best in the industry.
Use any data you have about your customers to create groups for your bulk SMS messages and email sends, and send one-off messages directly from contact records.
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Related Resources
Everything you need to know about email deliverability
Making sure your emails do not land in your customers’ spam folders is a battle that involves many players. Here’s a rundown of them and how they impact email deliverability.
How to set up, write and design your emails to reach the inbox
If you play by the rules and follow some important standards, the email deliverability landscape does not have to be a nightmare.
5 ways to improve your email marketing results
How to build stronger customer and lead relationships through email campaigns. Here are five tips for launching a successful email marketing campaign.
Frequently Asked Questions
What is marketing automation and why is it so important?
Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages, postcards or a combination of them all, marketing automation tools will give you the power to turn more leads into customers — without managing the whole process manually.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages, postcards or a combination of them all, marketing automation tools will give you the power to turn more leads into customers — without managing the whole process manually.
What is a digital marketing funnel?
Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy, however most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.
Why should I launch an SMS marketing campaign?
There are lots of reasons to send bulk SMS messages to your leads and customers, but one of the most compelling is their sky-high open rates. Research shows that 95% of SMS messages are read within three minutes of receiving them — which means you can run campaigns and encourage leads and customers to take action in real-time. Plus, leads and customers are far more likely to redeem your coupons and offers if they’re sent via SMS messages, which makes bulk SMS marketing an ideal strategy for boosting engagement.
Where can I find additional email marketing automation best practices?
We have lots of resources on our blog and Support Center for getting more of your emails into the inbox and optimizing your content. You can also check out this article to learn specific practices for boosting delivery rates, like using a custom domain, creating strategic content, keeping an engaged list and more.
Is Ontraport a good choice for B2B marketing automation?
Yes — Ontraport is a great fit for attracting new prospects, nurturing leads, generating sales and more for your B2B business. We offer reliable tracking and attribution, highly personalized communication channels, and ready-to-launch marketing funnels that you can kick off in minutes. Plus, since Ontraport lets you gather and store more data than most marketing automation solutions, you’ll be able to reach more potential customers and get better results from your marketing efforts.
Why do I need email marketing automation?
Email is one of the most valuable channels for staying in touch with customers and leads. With an email automation tool, you’ll be able to keep up with all the messages you send on a regular basis and never worry about dropping the ball on your customers. It’ll make it easier for you to share a newsletter, follow up with leads, close deals, welcome new customers and more, without keeping up with everything manually.
And, because Ontraport’s email marketing tools are built in with your sales, marketing and CRM systems, you’ll have all the data you need to market to each lead and customer’s unique wants and needs.
How do I know if Ontraport is the best email marketing software for me?
Ontraport’s robust set of email marketing features make it easy to send the right messages at the right times and deliver a more personalized experience. Since your email marketing will be synced up to your automations and CRM, you’ll be able to trigger follow-up messages based on any kind of activity: clicks, form fill-outs, page visits and more. Plus, you can use UTMs, split testing and advanced reporting to see how your emails are performing.
Ontraport also comes with lots of deliverability resources to help your emails land in your customers’ inboxes. We have 15 years of email delivery experience, along with an in-house postmaster team that can give you one-on-one support with any issues that arise. Plus, you’ll have access to features that give you control over your email reputation, like a custom domain and private IP address. All these tools and resources combine to make Ontraport one of the best email marketing platforms on the market.
Ontraport also comes with lots of deliverability resources to help your emails land in your customers’ inboxes. We have 15 years of email delivery experience, along with an in-house postmaster team that can give you one-on-one support with any issues that arise. Plus, you’ll have access to features that give you control over your email reputation, like a custom domain and private IP address. All these tools and resources combine to make Ontraport one of the best email marketing platforms on the market.
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