Launch reliable email and SMS marketing campaigns

Trigger follow-up based on anything the system knows about each contact. Since Ontraport knows more, you have more opportunity to improve your results by segmenting and targeting your messaging than with any other system.

A screenshot of elements in the Campaign Builder feature of the Ontraport app

Why is it better?

Get more from your email and SMS messages

Deliver a more individualized experience, learn what your customers respond to, then do more of that.

Automate next steps

A screenshot showing the readout of email send statistics in the Ontraport app.

Actually better email delivery

Combine your high-quality email program with our 15 years of email delivery experience, and your emails are much more likely to reach the inbox. Having trouble? Our postmasters can help.

Know which emails really work

Forget tracking just clicks and opens. Add UTMs to every email link with a click so you know which emails lead to actual sales or other downline goals.

A screenshot showing the comparison of split test results in the Ontraport app.

Know which emails really work

Forget tracking just clicks and opens. Add UTMs to every email link with a click so you know which emails lead to actual sales or other downline goals.

A screenshot showing 2 versions of the same Email, used for split testing with the Ontraport app.

Split testing for real results

Test more than just subject lines; test timing of sends, order of emails in a series and more. Plus, judge winners based on deep funnel conversions, not just opens and clicks.

Personal SMS numbers

Get your own dedicated SMS number to use for text messaging instead of numbers used by a pool of businesses so your customers can save your number and respond directly to you.

Purchase and manage multiple numbers to send SMS from with the Ontraport app.

Personal SMS numbers

Get your own dedicated SMS number to use for text messaging instead of numbers used by a pool of businesses so your customers can save your number and respond directly to you.

Send quick one-off SMS messages to your Contacts with the Ontraport app.

Text both ways

Your prospects and customers can respond to your texts, and you can trigger automation based on keywords to send resources, reminder texts, or anything else you can think of.

Send at the right time

Know that your emails will be delivered shortly after you send them instead of within hours, and schedule sends in your recipients’ time zones so they get messages when the timing’s right.

Use the Ontraport app to automate when your SMS messages are sent.

Send at the right time

Know that your emails will be delivered shortly after you send them instead of within hours, and schedule sends in your recipients’ time zones so they get messages when the timing’s right.

A screenshot showing statistics reported by the Ontraport app.

See results easily

View your email stats right on your automated campaign map rather than on a separate analytics dashboard so you can see at a glance the results of all your emails in the series.

Problems solved

You’re in control of your messages

Send messages to individuals or masses, manually or automatically, and with high-design or text-only. You have full control.

Make your emails look any way you want

Want it to look like you personally wrote the email? Go for it. Want a nicely designed email with images and fancy fonts? Go for it. Want to custom-code something crazy? Cool.

Icon of a laptop computer sending emails.

Send your emails any way you want

Type a one-off email to anyone and send it with just a click, schedule an email to go to a group of contacts, or set up strings of emails to be sent automatically on a timed frequency.

Look good on any device

Your emails will be readable and attractive whether someone checks them from their phone, tablet or desktop.

Be personal, at scale

Know what’s working at a glance for faster, better decisions about course corrections and optimizations.

Icon representing screens in the Ontraport app.

Represent your brand

Keep your messages consistent by copying sections of your emails, such as headers and footers, into all your emails, and set your brand’s colors and fonts so they’ll always be there.

“With Ontraport doing a lot of the work, I send approximately 10,000 emails and texts for my small company automatically every year, without needing a person.”

— Nora Bohanon, Rental Workflows

“

With Ontraport doing a lot of the work, I send approximately 10,000 emails and texts for my small company automatically every year, without needing a person.

Nora Bohanon

Rental Workflows

See why Ontraport's Email + SMS platform is the choice for you

Watch video

3 types of emails to choose from

3 ways to send emails and texts

Plain text emails for personal touch
Send emails that look like you typed them from your own inbox to keep a personal, one-on-one vibe. Great for sales reps, reminders, and post-meeting follow-up on autopilot.

Designed messages for a professional look
Use professionally designed templates and our easy editor to create marketing emails with images, fonts and colors fitting your brand.

Custom emails for special features
Our HTML editor is available for tech-savvy users who want full control over email designs or to use a template from elsewhere.

Quick, one-off messages
Write and send a message to someone any time with a few clicks.

Group broadcasts
Schedule and send a bulk SMS message or email to a group of people manually any time.

Automated emails
Set up a series of messages to be sent on autopilot based on triggers you set or specific times.

3 types of emails to choose from

Designed messages for a professional look
Use professionally designed templates and our easy editor to create marketing emails with images, fonts and colors fitting your brand.

Custom emails for special features
Our HTML editor is available for tech-savvy users who want full control over email designs or to use a template from elsewhere.

3 ways to send emails and texts

Quick, one-off messages
Write and send a message to someone any time with a few clicks.

Group broadcasts
Schedule and send a bulk SMS message or email to a group of people manually any time.

Automated emails
Set up a series of messages to be sent on autopilot based on triggers you set or specific times.

Related Features

Ontraport’s CRM and automation tools get your messages to the right people at the right times

Icon representing paths of automation in the Ontraport app's Campaign Builder feature.

Campaign Automation

Set up your messages to send after a purchase or any other action. Easily create email and SMS marketing campaigns or automated newsletters, birthday promotions, upsells and more.

Learn more

Email Deliverability

There’s no sense in creating emails if they won’t reach your customers. Ontraport follows email marketing automation best practices and our delivery rates are among the best in the industry.

Learn more

Icon representing Ontraport's Card View feature.

Segment + Organize

Use any data you have about your customers to create groups for your bulk SMS messages and email sends, and send one-off messages directly from contact records.

Learn more

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Related Resources

Everything you need to know about email deliverability

Making sure your emails do not land in your customers’ spam folders is a battle that involves many players. Here’s a rundown of them and how they impact email deliverability.

Learn more

How to set up, write and design your emails to reach the inbox

If you play by the rules and follow some important standards, the email deliverability landscape does not have to be a nightmare.

Learn more

5 ways to improve your email marketing results

How to build stronger customer and lead relationships through email campaigns. Here are five tips for launching a successful email marketing campaign

Learn more

Frequently Asked Questions

What is marketing automation and why is it so important?

Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.

When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages, postcards or a combination of them all, marketing automation will give you the power to turn more leads into customers — without managing the whole process manually.

What is a digital marketing funnel?

Digital marketing funnels are like road maps that your prospects follow until they eventually convert into loyal customers. You can create all kinds of funnels depending on your business and strategy, however most center around the five customer lifecycle stages: Attract, Convert, Fulfill, Delight and Refer.

With marketing automation, your leads and customers will move from one stage to the next based on their interactions with your business. For example, your marketing platform can bump a contact to their next lifecycle stage automatically after they reach milestones like signing up for your newsletter or making a first purchase. The best part is, it all runs on autopilot after you set it up, which gives you the power to scale faster.

Why should I launch an SMS marketing campaign?

There are lots of reasons to send bulk SMS messages to your leads and customers, but one of the most compelling is their sky-high open rates. Research shows that 95% of SMS messages are read within three minutes of receiving them — which means you can run campaigns and encourage leads and customers to take action in real-time. Plus, leads and customers are far more likely to redeem your coupons and offers if they’re sent via SMS messages, which makes bulk SMS marketing an ideal strategy for boosting engagement.

Where can I find additional email marketing automation best practices?

We have lots of resources on our blog and Support Center for getting more of your emails into the inbox and optimizing your content. You can also check out this article to learn specific practices for boosting delivery rates, like using a custom domain, creating strategic content, keeping an engaged list and more.

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