Ontraport’s behind-the-scenes tracking means your forms can be shorter and pre-filled so people will actually complete them. And you can do targeted follow-up afterward.
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Our Solutions
Ontraport's solutions work together to give you everything you need to run your business in one centralized, easy-to-use platform.
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University Pricing Chat Resources
Find free content on the latest marketing strategies, using Ontraport in your business, and finding the right software.
Visit the blog Research and Education
Bootcamp
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Attend a hands-on training course designed to give users a solid foundation of software skills and marketing strategy. Learn to automate the most important funnels in your business with hands-on practice and instruction.
Expert Certification
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A course for business owners and marketing professionals wanting to support our mutual clients. Learn advanced marketing strategies, how to apply them in Ontraport for clients, and get exclusive perks as a certified member of the Ontraport Expert community.
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Browse a collection of articles on marketing automation, email marketing, CRM, membership sites and more.
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Implement proven marketing processes with our easy-to-follow worksheets and checklists.
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Download our best-practice guides, complete with data-driven insights and tactics to help you optimize your marketing.
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Listen in as Ontraport CEO Landon Ray talks with with a star-studded cast of entrepreneurs, marketers and thought leaders.
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Learn everything you need to know to develop fundamental marketing strategies with our digital handbooks.
Using Ontraport in Your Business
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See if Ontraport is the right fit for you — compare the top marketing automation and CRM software on the market.
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Our Setup Wizards walk you through the steps to customize and launch a marketing campaign for your business in minutes.
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View the most frequently asked questions about Ontraport so you can get clarity and feel confident in your buying decision.
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See exactly what you can do with Ontraport, and learn how you can personalize it to perform your specific needs.
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Exploring
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Take a guided tour through the five phases of the customer lifecycle in a simulated business powered by Ontraport.
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Learn the most effective marketing and sales strategies, and get step-by-step guidance on how to implement them using Ontraport, with our 150+ free training videos.
Why is it better?
Forms that get you more leads
Accurate lead source data
When a lead fills out a form, Ontraport automatically captures and stores the referring link’s UTMs, Google Analytics tracking codes, and more giving you the most accurate lead source tracking available.
Why is it better?
Forms that get you more leads
Ontraport’s behind-the-scenes tracking means your forms can be shorter and pre-filled so people will actually complete them. And you can do targeted follow-up afterward.
Accurate lead source data
When a lead fills out a form, Ontraport automatically captures and stores the referring link’s UTMs, Google Analytics tracking codes, and more giving you the most accurate lead source tracking available.
Identify more visitors
Knowing who’s who is the first step towards delivering more effective online experiences and getting higher page conversions. No system tracks your visitors better, and it all starts with Ontraport Forms.
Multi-step forms
Increase conversion rates by asking less in each step, ensuring that you get as much information as possible without scaring off your visitors with forms that are too long.
Multi-step forms
Increase conversion rates by asking less in each step, ensuring that you get as much information as possible without scaring off your visitors with forms that are too long.
Publish forms anywhere, any way
Pop-ups, floating bars, exit pops, time delayed, full page covers, or directly embedded… on your website or an Ontraport page. Anything is possible with Ontraport’s form builders.
Keep their attention while you have it
Leads share their biggest challenge on your form? Explain how you solve it after they submit it. They tell you where they’re from? Show a page promoting your next event in their city.
Keep their attention while you have it
Leads share their biggest challenge on your form? Explain how you solve it after they submit it. They tell you where they’re from? Show a page promoting your next event in their city.
Quickly get leads to your sales team
Automatically task a sales rep to contact a lead after a form submission and use form responses to score leads so the most qualified ones bubble to the top of your reps’ lists.
Keep your data clean
Rest assured the info entered by your contacts will come through formatted correctly and usefully thanks to our intelligent scanning of form fill-outs.
Keep your data clean
Rest assured the info entered by your contacts will come through formatted correctly and usefully thanks to our intelligent scanning of form fill-outs.
Avoid spammers, scammers and bots
Use captchas to protect your forms from bots, and choose whether you want to require a double opt-in, make it optional, or do a single opt-in to manage who gets on your list.
One builder for all form types
No need for a different builder for forms that collect payments vs. forms that collect contact information. Use one builder for everything for consistency and easier management.
One builder for all form types
No need for a different builder for forms that collect payments vs. forms that collect contact information. Use one builder for everything for consistency and easier management.
Know who’s sending the most business
If you have a referral program, the referrer’s info will automatically be captured when a referred lead or customer fills out a form so you can correctly attribute commissions and results.
Use on your WordPress site
Put your Ontraport forms on your WordPress pages with a single click using our simple plugin, no coding required.
Use on your WordPress site
Put your Ontraport forms on your WordPress pages with a single click using our simple plugin, no coding required.
Problems solved
Easily create and launch forms that get attention
You can not only place your forms on your Ontraport-created pages, you can also put them on your custom website or on integrated WordPress sites.
Go beyond gathering first name and email address by creating your own fields to capture specific data you need.
Create forms that match the pages they’ll be on and suit your brand. Change colors, buttons, fields, text and more with unlimited flexibility.
Our drag-and-drop editor lets you add fields and move them around intuitively, and copy parts of forms to reuse for consistency and time-saving.
Skip building your own form; choose from a library of professionally designed form templates, including many shared by others in your industry.
Get conversions with eye-catching buttons, multi-step forms and pre-filled fields that reduce friction, and pop-up forms that command attention.
Automatically put contacts who fill out a form onto a related marketing campaign or your sales pipeline for immediate and relevant follow-up.
With just a couple clicks, turn a regular contact form into a credit card payment form, and offer upsells and order bumps for higher order value.
“The night before a big workshop I was putting on, I wanted to create a quick way for people to stay in touch with me and sign a media release for testimonials. I got up out of bed and created a landing page, an easy URL, and a form with a campaign in less than one hour. I was able to gather six new video testimonials and run them all to a campaign. This was priceless.”
— Jenny Jones, Financial Consultant
“
The night before a big workshop I was putting on, I wanted to create a quick way for people to stay in touch with me and sign a media release for testimonials. I got up out of bed and created a landing page, an easy URL, and a form with a campaign in less than one hour. I was able to gather six new video testimonials and run them all to a campaign. This was priceless.
Jenny Jones
Financial Consultant
Get in front of leads with pop-up forms
Show your forms at the right time for a better chance of fill-outs. Here are some scenarios that work:
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A specified amount of time after the page has loaded
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When a visitor is about to click away from your site
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After the visitor scrolls to a certain point of the page
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After a button is clicked
Plus, choose how you want your pop-up to look:
Related Features
Forms are just the beginning
Forms are often the first interaction you have with a customer online; use them to trigger marketing and sales follow-up to stay in touch.
All the info you gather through forms automatically, securely and reliably goes into your CRM database and is accessible in the contact’s record.
Use forms to take payments so your transactions happen flawlessly within the same system as your CRM and automation.
Ontraport forms are designed to identify and track your visitor’s lead source automatically, giving you better insight into what’s working.
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Related Resources
Ontraport Forms overview
Learn the best ways to create forms in Ontraport and the many form templates available. Find out how to add a form to your campaign and access all your forms in one place.
5 pro tips for using forms to convert more leads
Simple, smart best practices for creating lead generation forms that increase conversions and grow your list quickly.
Gathering customer data
Earn more qualified leads and customers with these strategies for collecting meaningful customer data.
Frequently Asked Questions
How do I know if Ontraport is the best CRM software for me?
You can use Ontraport’s page builder for a lot more than creating simple pages. For example, you can build an entire membership site with our robust web page builder, complete with membership tiers, gated access and flexibility to use any model you’d like to deliver your content. You’ll also get access to our web form builder, which lets you create fully customizable forms to capture details about your leads and customers. And the best part is, all these features live under the same roof as your payment system, CRM, marketing automation and more.
What kind of personalization is possible with Ontraport’s landing page creator?
With Ontraport’s pages, you can give every visitor a unique experience. Use merge fields to add data straight from your contact records, along with entire blocks you can customize based on each visitor’s lead source, purchase history, interests, demographic information and more. Since it’s all synced up with your Ontraport database, your personalization options are endless.
Where can I learn how to build a landing page in Ontraport?
Our Support Center has a wide range of articles on every feature we offer — including pages! You can check out this page to see all there is to learn about our page builder, or search for specific topics you’re curious about.
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Turn your business on with Ontraport.