Smarter forms for smarter marketing

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Form Builders

Smarter forms for smarter marketing

Build your list and make more sales with forms built to convert.

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Form Builders

Smarter forms for smarter marketing

Build your list and make more sales with forms built to convert.

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settings
Start your free trial
Or get a demo arrow_forward

Forms that get you more leads

Ontraport’s behind-the-scenes tracking means your forms can be shorter and pre-filled so people will actually complete them. And you can do targeted follow-up afterward.

Accurate lead source data

When a lead fills out a form, Ontraport automatically captures and stores the referring link’s UTMs, Google Analytics tracking codes, and more giving you the most accurate lead source tracking available.

Forms that get you more leads

Ontraport’s behind-the-scenes tracking means your forms can be shorter and pre-filled so people will actually complete them. And you can do targeted follow-up afterward.

Accurate lead source data

When a lead fills out a form, Ontraport automatically captures and stores the referring link’s UTMs, Google Analytics tracking codes, and more giving you the most accurate lead source tracking available.

Identify more visitors

Knowing who’s who is the first step towards delivering more effective online experiences and getting higher page conversions. No system tracks your visitors better, and it all starts with Ontraport forms.

Multi-step forms

Increase conversion rates by asking less in each step, ensuring that you get as much information as possible without scaring off your visitors with forms that are too long.

Multi-step forms

Increase conversion rates by asking less in each step, ensuring that you get as much information as possible without scaring off your visitors with forms that are too long.

Publish forms anywhere, any way.

Pop-ups, floating bars, exit pops, time delayed, full page covers, or directly embedded… on your website or an Ontraport page. Anything is possible with Ontraport’s form builders.

Keep their attention while you have it

Leads share their biggest challenge on your form? Explain how you solve it after they submit it. They tell you where they’re from? Show a page promoting your next event in their city.    

Keep their attention while you have it

Leads share their biggest challenge on your form? Explain how you solve it after they submit it. They tell you where they’re from? Show a page promoting your next event in their city.

Quickly get leads to your sales team

Automatically task a sales rep to contact a lead after a form submission and use form responses to score leads so the most qualified ones bubble to the top of your reps’ lists.

Keep your data clean

Rest assured the info entered by your contacts will come through formatted correctly and usefully thanks to our intelligent scanning of form fill-outs. 

Keep your data clean

Rest assured the info entered by your contacts will come through formatted correctly and usefully thanks to our intelligent scanning of form fill-outs. 

Avoid spammers, scammers and bots

Use captchas to protect your forms from bots, and choose whether you want to require a double opt-in, make it optional, or do a single opt-in to manage who gets on your list.

One builder for all form types

No need for a different builder for forms that collect payments vs. forms that collect contact information. Use one builder for everything for consistency and easier management.

One builder for all form types

No need for a different builder for forms that collect payments vs. forms that collect contact information. Use one builder for everything for consistency and easier management.

Know who’s sending the most business

If you have a referral program, the referrer’s info will automatically be captured when a referred lead or customer fills out a form so you can correctly attribute commissions and results.

Use on your WordPress site

Put your Ontraport forms on your WordPress pages with a single click using our simple plugin, no coding required.

Use on your WordPress site

Put your Ontraport forms on your WordPress pages with a single click using our simple plugin, no coding required.

Easily create and launch forms that get attention

Put your forms on any site

You can not only place your forms on your Ontraport-created pages, you can also put them on your custom website or on integrated WordPress sites.

Customize your questions

Go beyond gathering first name and email address by creating your own fields to capture specific data you need.

Create a cohesive look and feel

Create forms that match the pages they’ll be on and suit your brand. Change colors, buttons, fields, text and more with unlimited flexibility.

Create forms with ease

Our drag-and-drop editor lets you add fields and move them around intuitively, and copy parts of forms to reuse for consistency and time-saving.

Start faster

Skip building your own form; choose from a library of professionally designed form templates, including many shared by others in your industry.

Capture more leads

Get conversions with eye-catching buttons, multi-step forms and pre-filled fields that reduce friction, and pop-up forms that command attention.

Tie in next steps

Automatically put contacts who fill out a form onto a related marketing campaign or your sales pipeline for immediate and relevant follow-up.

Collect payments easily

With just a couple clicks, turn a regular contact form into a credit card payment form, and offer upsells and order bumps for higher order value.

“The night before a big workshop I was putting on, I wanted to create a quick way for people to stay in touch with me and sign a media release for testimonials. I got up out of bed and created a landing page, an easy URL, and a form with a campaign in less than one hour. I was able to gather six new video testimonials and run them all to a campaign. This was priceless.”

— Jenny Jones, Financial Consultant

Get in front of leads with pop-up forms

Show your forms at the right time for a better chance of fill-outs. Here are some scenarios that work:

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A specified amount of time after the page has loaded 

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When a visitor is about to click away from your site

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After the visitor scrolls to a certain point of the page

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After a button is clicked

Plus, choose how you want your pop-up to look:

Cover the whole page

Float in the corner

Hover at the top or bottom as visitors scroll

Embedded in the page

Forms are just the beginning 

Campaign Automation

Forms are often the first interaction you have with a customer online; use them to trigger marketing and sales follow-up to stay in touch.

Unified Contact History

All the info you gather through forms automatically, securely and reliably goes into your CRM database and is accessible in the contact’s record.

Order Forms

Use forms to take payments so your transactions happen flawlessly within the same system as your CRM and automation.

Tracking + Attribution

Ontraport forms are designed to identify and track your visitor’s lead source automatically, giving you better insight into what’s working.

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Related Resources

Ontraport forms overview

Learn the best ways to create forms in Ontraport and the many form templates available. Find out how to add a form to your campaign and access all your forms in one place.

5 pro tips for using forms to convert more leads

Simple, smart best practices for creating lead generation forms that increase conversions and grow your list quickly.

Gathering customer data

Earn more qualified leads and customers with these strategies for collecting meaningful customer data.

Start capturing leads now

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Start your free trial
Or get a demo arrow_forward

"After a push to get good content up on our website, we found that we weren’t getting the conversions. With Ontraport we were able to quickly and effortlessly build landing pages and forms to better connect with our customers. It was a huge win for us!"

— Brian Wallace, Kiefer Consulting

Start capturing leads now

settings
settings
Start your free trial
Or get a demo arrow_forward

"After a push to get good content up on our website, we found that we weren’t getting the conversions. With Ontraport we were able to quickly and effortlessly build landing pages and forms to better connect with our customers. It was a huge win for us!"

— Brian Wallace, Kiefer Consulting

Turn your business on with Ontraport.
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