Marketing takes a large investment of time and money, and your messages face an inbox full of competition. So stop blindly sending your leads and customers content that you “think” they’ll like. Instead, send your prospects marketing content guaranteed to match their exact needs, convert them into customers, and boost your ROI.
In Segmenting Your Customer Base, you’ll find out how to properly divide your prospects and customers into specific segments based on their interests, behaviors, demographics and more so that you can personalize your outreach and interactions with them to produce better response and conversion rates.
Tried-and-true strategies to create the perfect lead capture form so you can collect the important information you need from your prospects without scaring them away
How to use a buyer persona worksheet to help you identify unique aspects of your customer base and create avatars of your ideal customer personas
Strategies to identify the best customer segments for your business so you stop wasting time on prospects who don’t convert
Easy steps to create a high-performing marketing funnel based on your segments so that you can automate your efforts and take the stress out of marketing
Helpful tips on how to personalize your customer interactions so you can develop strong, lasting relationships with your prospects
How to expertly track your prospects’ behaviors and interests to gather solid and reliable data about your customer base that will help you increase your marketing ROI
Marketing takes a large investment of time and money, and your messages face an inbox full of competition. So stop blindly sending your leads and customers content that you “think” they’ll like. Instead, send your prospects marketing content guaranteed to match their exact needs, convert them into customers, and boost your ROI.
In Segmenting Your Customer Base, you’ll find out how to properly divide your prospects and customers into specific segments based on their interests, behaviors, demographics and more so that you can personalize your outreach and interactions with them to produce better response and conversion rates.
Tried-and-true strategies to create the perfect lead capture form so you can collect the important information you need from your prospects without scaring them away
How to use a buyer persona worksheet to help you identify unique aspects of your customer base and create avatars of your ideal customer personas
Strategies to identify the best customer segments for your business so you stop wasting time on prospects who don’t convert
Easy steps to create a high-performing marketing funnel based on your segments so that you can automate your efforts and take the stress out of marketing
Helpful tips on how to personalize your customer interactions so you can develop strong, lasting relationships with your prospects
How to expertly track your prospects’ behaviors and interests to gather solid and reliable data about your customer base that will help you increase your marketing ROI
"Our experience with our own marketing and with thousands of clients has shown that by segmenting based on just these two factors — interest and point of view — and crafting messages and offers to match them causes an increase in lead conversion of several-hundred percent."
- Landon Ray, Founder & CEO, Ontraport
Frequently Asked Questions
How do I know if Ontraport is the best CRM software for me?
When you’re shopping for a platform for your business, you’ll want to take your entire business into account — not just your CRM needs. Whether you choose Ontraport or not, we recommend making sure the platform you choose includes the following features, at the very least:
- A website or page builder to share your business with the world online
- A system for capturing leads and sending marketing emails
- An automated sales pipeline that keeps your deals moving
- A payment processing tool to collect orders and charge credit cards/li>
Of course, you’ll probably need more sophisticated tools as your business continues to grow. With Ontraport, you’ll have everything you need now and in the future — all under one roof.
Take a look at our buyer’s guide for a complete checklist of all the features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
Take a look at our buyer’s guide for a complete checklist of all the features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
What kind of data can I collect and store with Ontraport’s customer relationship management software?
You can use Ontraport’s CRM platform to track, store and organize all your business data in one place! Our advanced contact tracking captures every page visit, link click, form fill-out, purchase and much more. You can even use custom record types to manage your sales deals and companies, events and attendees, teachers and students and any other data you use to run your business.
Is Ontraport the best CRM for small businesses?
We built our CRM software for small business owners like you who are ready to scale. Our features will grow with you, and you’ll never end up with a price tag that’s disproportionate to your business size. From the moment you sign up, we consider ourselves as a partner in your business, offering you over-the-top helpful support and setup services to make sure you have what you need to grow for the long haul.
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