Gone are the Mad Men days of marketing where “gut feelings” were everything. By adding marketing tracking to your strategy, you can see exactly which marketing channels and assets are and aren’t performing for your business.
In How Marketing Tracking Works, you’ll learn what each of the main players in tracking are, and how they work together to provide you with insights that can ultimately help you improve your marketing results.
The main players in marketing tracking so you can decide which tools to invest in for your business
How each of the main players work together to provide you with a holistic view of your marketing campaigns’ effectiveness
What marketing tracking really looks like with a detailed visual representation
A real world example of how marketing tracking positively impacts the customer experience throughout the customer lifecycle
A behind-the-scenes look into how you would set up marketing tracking for each stage of the customer lifecycle
How using marketing tracking can help your business catch issues in marketing campaigns before they lead to failures
Gone are the Mad Men days of marketing where “gut feelings” were everything. By adding marketing tracking to your strategy, you can see exactly which marketing channels and assets are and aren’t performing for your business.
In How Marketing Tracking Works, you’ll learn what each of the main players in tracking are, and how they work together to provide you with insights that can ultimately help you improve your marketing results.
The main players in marketing tracking so you can decide which tools to invest in for your business
How each of the main players work together to provide you with a holistic view of your marketing campaigns’ effectiveness
What marketing tracking really looks like with a detailed visual representation
A real world example of how marketing tracking positively impacts the customer experience throughout the customer lifecycle
A behind-the-scenes look into how you would set up marketing tracking for each stage of the customer lifecycle
How using marketing tracking can help your business catch issues in marketing campaigns before they lead to failures
“Tracking your marketing campaign will provide better visibility and transparency. It also allows you to make better marketing decisions as you learn where you are going wrong and how you can improve.”
- Kezia Meskanen, Co-Founder, The Good Egg Collective
Frequently Asked Questions
Does Ontraport have all the right reporting and tracking features for my B2B business?
Yes, Ontraport has a full suite of B2B marketing analytics tools that track and report on every aspect of your marketing strategy. You’ll be able to identify where new prospects come from, track every interaction they have with your brand, pinpoint the moment that led them to convert and more. Ontraport’s marketing analytics software lets you gather and store more data than most other CRM and marketing platforms, which makes it easier to not only collect information, but also segment and market to your audience more effectively.
What is marketing attribution software, and why do I need it?
Marketing attribution platforms let you track and store information about how your leads and customers interact with your business online. Want to know which ads are collecting more clicks and conversions? Where your new customer came from? If a hot lead is looking at your pricing page? You can see it all with the right marketing attribution platform.
With Ontraport’s digital marketing analytics tools, you can see exactly which marketing efforts are working and where your best results are coming from. That data is crucial for delivering a more personalized experience and making the best possible decisions for your business.
What kind of marketing campaign tracking tools does Ontraport offer?
Here’s a quick rundown of some of the tracking and attribution tools you’ll get with Ontraport:
Facebook deep funnel conversions: Sync your data with Facebook for advanced ad targeting.
Advanced Google marketing attribution: Use our deep integration with Google Analytics for uncanny data insights.
Sticking tracking: Keep track of contacts by re-identifying them with every link click, login, matching IP address and more.
Full-journey tracking: Know what happened even before your contacts opt in so you can see their entire visit history.
Enhanced UTM tracking: Store UTMs in your contact records for permanent, reliable tracking — even if they clear their cookies.
First and last attribution: Keep track of where customers came from and what induced them to buy so you know what’s working for both new leads and sales.
Deep-funnel conversion tracking: Base your split testing and lead source testing on which got you the most sales, upgrades or referrals, not just on what ad or email got the most clicks or leads.
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