ROI CALCULATOR
CALCULATE YOUR BUSINESS'S POTENTIAL

Many marketers speculate about whether marketing and sales automation software will make any real difference to their bottom line.
Despite the growth of marketing software, as well as what providers will lead you to believe, the fact remains that not all businesses are good candidates.

 
Don't invest in any marketing tool without an accurate projection of what kind of return you can expect.

- Sam Flegal
Marketing Director, ONTRAPORT

It takes a certain level of marketing and lead flow for automation and prospect tracking to make sense.

Use this ROI calculator to forecast your potential ROI and compatibility with ONTRAPORT’s all-in-one marketing automation suite. Simply fill out the fields below and claim your detailed assessment. It’ll only take a minute.

What is an ROI Calculator?

ROI (return on investment) is the lifeblood of any growing enterprise — startup to conglomerate. This helpful, free tool we’ve provided generates an honest estimate of your marketing returns with and without marketing automation and acts as a visual aid to demonstrate the value ONTRAPORT’s marketing automation software can offer your business.

Why Calculate My ROI?

The numbers don’t lie. With a firm grasp on your business trajectory, projecting your ROI going forward enables you to plug holes in your marketing efforts in the following ways:

Bolster Your Bottom Line

Fail to refine your marketing, fail to grow. With quantifiable evidence that your marketing dollars are contributing to your bottom line, you’ll dodge the dreaded plateau all-too-many small businesses find themselves on after launching.  

Put Money Back Into Your Business

Your success rests on your marketing return. Cycle those dollars back through by forecasting the value of your efforts and setting a clear path.

Recover Lost Leads

Pinpoint where in your customer lifecycle leads are dropping off and nurture them into closed sales.

Close Deals Faster

A refined marketing funnel with a suitable budget ensures a shorter sales cycle.

How To Use This Information?

You may be blissfully unaware of how much of your marketing budget is effectively bringing in traffic, generating leads, and converting prospects into customers. The ROI calculator is your gateway to seizing control of your marketing.

​​​​​​​In every business, there are some marketing campaigns that hit the mark and others that go bust. Figuring out which is which is a costly and often time-draining endeavor.

With your ROI in front of you, your new and improved marketing plan begins to take shape allowing you to plan and pivot accordingly.

What your results will tell you


Once you’ve submitted your information, the ROI calculator will provide a personalized assessment of your marketing status quo including:

How much money you’ve wasted and how many leads you’re losing due to menial marketing efforts up to this point
Projected ROI at the current marketing spend and close ratio
Projected revenue as a result of marketing tracking and targeted follow-up
The influx of leads you can expect to nurture into customers by allocating your budget to the right ads and mediums
Result examples
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