Because Ontraport has far more data about your contacts than any other system, you can segment your prospects and deliver more effective messaging automatically.
Why choose Ontraport’s marketing automation platform?
Why choose Ontraport’s marketing automation platform?
Unique feature
Ontraport has more data to work with
Automations are more flexible
Our award-winning automation builder makes it easy to create even the most sophisticated automations, and our library of proven templates gets you up and running in minutes.
Integrate every communication channel
Deliver targeted, personalized marketing communications across email, SMS, and calls from your sales team. Any channel you can imagine is easily automated using hundreds of integration options.
Unique feature
Unique feature
More powerful lead source tracking
Knowing who’s who is the first step to delivering more personalized, higher-converting marketing. Ontraport’s tracking technology is in a class of its own.
Get better insight about what works
Campaign Performance Mode delivers the most powerful reporting of any visual builder, giving you unique insight into what works and what doesn’t.
World-class email deliverability
Our 15 years of experience managing some of the largest email programs in the industry, on our own delivery infrastructure – never outsourced! – by our team of postmasters gives you everything you need to succeed with email.
Why choose Ontraport’s marketing automation platform?
Why choose Ontraport’s marketing automation platform?
Ontraport has more data to work with
Because Ontraport has far more data about your contacts than any other system, you can segment your prospects and deliver more effective messaging automatically.
Automations are more flexible
Our award-winning automation builder makes it easy to create even the most sophisticated automations, and our library of proven templates gets you up and running in minutes.
Unique feature Integrate every communication channel
Deliver targeted, personalized marketing communications across email, SMS, and calls from your sales team. Any channel you can imagine is easily automated using hundreds of integration options.
Unique feature More powerful lead source tracking
Knowing who’s who is the first step to delivering more personalized, higher-converting marketing. Ontraport’s tracking technology is in a class of its own.
Unique feature
Get better insight about what works
Campaign Performance Mode delivers the most powerful reporting of any visual builder, giving you unique insight into what works and what doesn’t.
World-class email deliverability
Our 15 years of experience managing some of the largest email programs in the industry, on our own delivery infrastructure – never outsourced! – by our team of postmasters gives you everything you need to succeed with email.
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Ontraport treats everyone as an individual, delivering just the email they need at just the right time. Whether it's a nurture sequence, a sales campaign, email mini-course, or timed content that coincides with course materials, the emails that go out to tens of thousands of people around the world every day keep me seamlessly in contact with every one of my clients and students.
The Yoga Doctor
Ontraport’s marketing automation software makes business easier
With the most flexible automation builder, unmatched reporting, an integrated CRM database, and best-in-class deliverability infrastructure, Ontraport's marketing automation tools give small business owners enterprise-level functionality and award-winning support at a fraction of the cost.
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Sell more, more easily
When you follow up better, you sell more. Ontraport’s marketing funnel automation and AI tools ensure you’re always sending the right message to the right people at the right times.
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Optimize everything
Making your marketing work takes experimentation. Easily see how effective each part of your funnel is so you can confidently make decisions and improve everything over time.
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Ditch the integrations
Futzing with 17 tools trying to execute the basics of marketing is a frustrating, time-consuming waste. Learn one platform, get one bill, and have one team to call on when you need help.
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Never outgrow your tech
Switching technology systems while running your business is a time-suck. Get started with the right tools, and rest easy knowing that there’s power to spare as your business grows.
Get a helping hand
Entrepreneurs are an independent bunch, but knowing there’s a team standing by to help when you need it is confidence inspiring. Our world-class support team is at your service.
Ready to get started with our marketing automation software?
Try Ontraport free for 14 days to test out our suite of marketing automation tools and see exactly how they can work for you.
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Ontraport Systems
Ontraport Systems
Ontraport Systems get you up and running fast.
Unique feature Like Mad Libs for your business, it couldn’t be simpler to set up and launch common marketing projects in minutes. Try it.
Get instant access to a catalog of proven marketing funnels, campaigns, follow-up systems and more. Add them to your business and tweak to make them yours.
All the content in your Ontraport account – pages, campaigns, emails and the rest – can be shared with your friends or with all Ontraport users.
Unique feature Get a top-down view of each system in your business. See all your campaigns, emails, pages, and top-level stats for all of it in one screen.
Campaign Automation
Campaign Automation
The industry’s best automation builder
With the most powerful campaign editor available today, automate and scale any marketing campaign or business process you can imagine.
Add an AI Assistant to any automation, and it’ll expertly handle whatever tasks you choose: creating new content, crafting personalized follow-up, analyzing sales call transcripts and more.
Unique feature Split testing isn’t just good for emails and pages. It’s good for any system or process you want to improve and, with Ontraport’s automation builder, you can.
Unique feature Optimizing your marketing based on what gets you the most clicks misses the mark badly and costs you money. Make better decisions with deep funnel conversion reporting.
Email + SMS Messaging
Email + SMS Messaging
Power tools for email and SMS messaging
Use our drag-and-drop Ontraport Mail editor for designing beautiful emails, Simple Mail editor for basic text-focused emails, and HTML editor for complete control of your email code.
Capture leads by getting text messages to your personal phone number. Use keywords to segment your audience and automate 2-way interactions.
Use each contact’s interaction history with each email and SMS to further segment and optimize your communication, automatically.
Granular control over timing of message delivery ensures that each contact gets the right message at the right time. You can even schedule in the recipient’s time zone.
Email Deliverability
Email Deliverability
Get your emails delivered to the inbox
Stellar inbox placement is achieved through good management of your email program from lead capture to email content to technical delivery infrastructure. Our team of postmasters is available to coach you to success.
Using a custom domain has always been a best practice for getting your emails to the inbox. Our built-in tools make it easy to set up new domains, manage existing ones and keep up with email provider regulations.
These technologies are today’s building blocks for good deliverability, so we don’t reserve these features for only our biggest spenders. Get the tools you need to succeed.
Get complete control of every aspect of your sender reputation by sending through dedicated IPs. No matter the sophistication of your needs, our team gets it done.
Tracking + Attribution
Tracking + Attribution
Make better marketing decisions
Unique feature Get detailed, accurate tracking insights so you can invest in marketing channels that actually drive sales. Know exactly where each lead came from and what made them buy.
Unique feature No platform is better at identifying your visitors – and keeping them identified – even when they change email addresses, switch devices, or clear their cookies.
Unique feature See exactly what pages your leads visited, even before they opted-in. Use this information to understand their interests and deliver more targeted messages.
Unique feature Get unmatched insight into campaign performance by leveraging Google’s own data to track lead sources. A must-have for advertisers.
Facebook Custom Audiences
Facebook Custom Audiences
Launch hyper-targeted Facebook campaigns
Automatically send leads, individually or in groups, to Facebook for segmented retargeting based on actions recorded in your CRM.
Stop telling prospects to do stuff they’ve already done. Instead, always promote the next logical step for each contact.
Using campaigns to automate and track your Facebook retargeting means you never have to wonder what’s going on under the hood.
From cart abandonment campaigns, new client onboarding, or referral requests to happy customers, anything you can imagine is possible.
Marketing automation tools that work seamlessly with everything else
Marketing automation tools that work seamlessly with everything else
Pages + Forms
Launch a follow-up campaign instantly when a contact visits a page or fills out a form online. Send out emails or text messages, notify yourself, send a task to the sales team to make a call, or anything else you can imagine.
Payments
Trigger campaigns when payments are attempted, declined or successful. Kick off product delivery or welcome campaigns when a purchase is made, or get users to update their card on file when it’s about to expire or is declined.
Sales + CRM
Adjust your follow-up based on the outcome of a phone call or feedback from your sales team. Send appointment reminders and automatically reschedule canceled appointments. Trigger campaigns based on any data in your CRM.
Frequently Asked Questions
Frequently Asked Questions
Marketing automation is technology that manages repetitive marketing tasks and complex campaigns so you don’t have to. This software allows you to automate your communication with leads and customers throughout the customer lifecycle, from their first touchpoint to post-purchase.
When paired with a CRM that collects data about your leads and customers, your marketing automation software can use that data to deliver engaging, effective experiences across multiple channels. Whether you use email marketing, SMS messages, postcards or a combination of them all, marketing automation tools will give you the power to turn more leads into customers — without managing the whole process manually.
Yes — Ontraport is a great fit for attracting new prospects, nurturing leads, generating sales and more for your B2B business. We offer reliable tracking and attribution, highly personalized communication channels, and ready-to-launch marketing funnels that you can kick off in minutes. Plus, since Ontraport lets you gather and store more data than most marketing automation solutions, you’ll be able to reach more potential customers and get better results from your marketing efforts.
Yes! Ontraport has several done-for-you systems that allow you to kick off your marketing automation in a matter of minutes. These systems are built to help you with a wide range of marketing goals including lead follow-up, customer feedback collection, webinar promotions, online courses, membership sites, email newsletters and more. The best part is, each prebuilt system comes with its own Setup Wizard that walks you through the process one step at a time.
We’re constantly adding new systems, but you can find our current library of prebuilt systems here.
When you’re shopping for a marketing platform for your business, you’ll want to take your entire business into account — not just the marketing side of things. Whether you choose Ontraport or not, we recommend making sure your automation platform includes the following features, at the very least:
- A website or landing page builder to share your business with the world online
- A system for capturing leads and sending marketing emails
- A contact management system (CRM) to keep track of clients and prospects
- A payment processing tool to collect orders and charge credit cards
Of course, you’ll probably need more sophisticated tools as your business continues to grow. With Ontraport, you’ll have everything you need now and in the future — all under one roof.
Take a look at our buyer’s guide for a complete checklist of all the CRM, marketing automation and sales features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).
Marketing automation is useful for any business! No matter what you sell, you can start getting more leads and customers with a lot less work. You’ll be able to:
- Sell more, more easily by sending the right message to the right people at the right times
- Optimize everything with crystal-clear insights that tell you how each customer lifecycle stage is performing
- Save time on repetitive manual tasks so you can focus on innovating and growing your business
If you use Ontraport, you’ll also:
- Ditch complicated integrations that require additional payments and learning curves
- Avoid switching tools as your business grows (Ontraport is built to scale!)
- Get reliable, hands-on support to ensure everything goes smoothly
Think of it this way — choosing an all-in-one platform is like choosing a smartphone instead of lugging around a computer, camera, map, game console and calculator all day. While a tech stack may seem like a good choice at first glance, it ends up slowing you down in the long run.
The truth is, for most people tech is a hurdle to overcome; not a fun hobby. You don’t have time to stretch yourself thin learning how to use five, six, seven or more different tools at once, when you could embrace one platform that takes care of your CRM, sales and marketing automation under one roof.
Check out this article to learn more about why all-in-one platforms make the best marketing automation tools.
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