Marketing Analytics

Measure and improve your marketing results, get priceless data about leads and customers, convert more customers for faster growth, and optimized based on detailed data and insights with marketing analytics.

Marketing
​​​​​​​Analytics
settings
Start Free Trial
play_circle_filled
See Ontraport in Action
Scroll to learn more about Marketing Analytics
Want to make data-driven decisions? Learn how Ontraport can help you to:
settings
Track
settings
Analyze
settings
Convert
settings
Optimize
Marketing Analytics

settings
Start Free Trial
play_circle_filled
See Ontraport in Action
Track
Measure and improve your results with interactive tracking capabilities
Ontraport’s visual reporting and tracking features provide a complete view into your campaign’s results in real-time, giving you invaluable insight into how to spend your budget most effectively. You’ll find answers to questions such as “Where are my best customers coming from?” and “How long does it take for prospects to become customers?” to arm you to confidently optimize your marketing.
With the click of a button, you can generate an extensive set of information about your campaign’s performance, by the minute, giving you the agility you need to improve.
With your entire campaign running from one platform, you can be confident that your data is comprehensive and accurate.

Use meaningful insights to make your marketing more relevant and create better experiences for your customers.

Analyze
Get priceless data about your leads and customers
Gain a clear understanding of how your leads and customers are engaging with your landing pages, emails, campaigns and more so you can improve them for better results.
Track page visits, email clicks, referrals, lead sources and more to understand how your leads are engaging with your promotions and focus on the ones that convert.
See how your customers contribute to your bottom line over time with lifetime value reports, giving you the most critical metric for determining your business growth trajectory.
View a customizable display of all the measurable statistics in your account, to give you an in-depth overview of what’s happening live in your business.
Convert
Convert more customers for faster growth
Instantly view your conversion statistics from multiple angles to understand which pieces lead to the highest conversions.
View which campaign elements are the most effective at motivating leads to take action.
Gain insight on the impact individual email messages, forms, landing pages and other elements have on the campaign’s overall conversion.
Reveal how long it took contacts to open an email, fill out a survey or achieve any other goal so you can better plan.
Optimize
Optimize based on detailed analytics data
Use intelligent filtering so you know exactly where to focus your optimization efforts.
Customize your reports by date range to grasp how certain events or changes impacted your results, or filter by specific triggers to see how each segment of your audience interacts differently with your campaign.
Filter your reports by lead source using UTM variable data to compare which sources are driving the most or best new leads and revenue so you’ll know where to invest your budget for the greatest ROI.
Use weighted split testing on your emails, landing pages and more to compare the effectiveness of different campaign elements to steadily improve your conversion rates.
Turn your business on with Ontraport
settings
Start Free Trial
Free 14-day Trial • No Credit Card Required • Award-Winning Support
arrow_drop_down_circle
Divider Text
Frequently Asked Questions:
Marketing Analytics
What are marketing analytics?

Marketing analytics entails monitoring the actions that leads and customers take within your marketing campaigns. With data gathered from marketing analytics, you can discover which ads, landing pages, emails and other marketing assets your audience is clicking on, as well as what actions they take from there. Tracking and analytic information is gathered from unique identifiers or codes on a person’s computer or web browser that are communicated to your marketing tracking system.

How do I track offline marketing campaigns?
There are actually several techniques for measuring offline campaigns, thanks in part — ironically — to today’s technology. You can send offline traffic to a custom landing page so you’ll know exactly where people come from because the only way they could have known about the URL is via that specific ad. You can also use redirect domains, unique discount codes, and UTMs, which are words or phrases appended to a URL that allow you to see where your page’s traffic comes from. Here’s a more in-depth overview of these four strategies.
What marketing campaign metrics / analytics should I look at?

Depending on the goals of your business, there are a number of important marketing metrics that you should be paying attention to.

Examples include: click-through rate, cost per click, average time on page, ROI, first-click attribution, last-click attribution, number of sales opportunities, impressions, cost per acquisition, bounce/spam rates, number of email unsubscribes, repeat customer score, and purchasing frequency.

Use this guide to see what metrics you should be looking at for each stage of your marketing campaign.

What are some examples of KPIs, and which ones should I track on the Ontraport Dashboard?

Depending on your company’s unique priorities, you’ll want to track different metrics, and a good place to start is with the customer lifecycle. When you break up your KPIs into these five separate stages — attract, convert, fulfill, delight and refer — you’ll have a framework to better manage the data and use it to nurture leads and customers from one stage to the next.

For example, in the “awareness” stage you’ll want to track click-through rates (CTR), cost per click (CPC), average time on page, and first-click attribution. In the “convert” stage, you’ll want to track stats such as number of conversions and opportunities, impressions and cost per acquisition (CPA). Check out this article to learn which stats to track for the other stages of the customer lifecycle.

What plans does Ontraport offer?
View our plan comparison page.
Need more time?
Browse our free business resources:
The Complete Guide to Marketing Analytics
Discover everything you need to set up effective marketing tracking for your business with this comprehensive guide.
arrow_forward
Learn More
Marketing Analytics on the Blog
Check out our in-depth blog articles for strategic insights and best practices for implementing marketing analytics in your business.
arrow_forward
Start Reading
Put Marketing Analytics to Use: A/B Split Testing
TBoost conversions by fine-tuning your marketing content with split tests that show you what’s working in your marketing campaigns and what’s not.
arrow_forward
Learn More
settings
Request a Platform Tour
Turn your business on with Ontraport.
settings
Terms & Conditions  |  Legal  |  Privacy Policy  |  Service Status
Ontraport Software
arrow_forward
Overview
arrow_forward
Pricing
Support & Resources
arrow_forward
Support Center
arrow_forward
Blog
arrow_forward
Postmaster Team
Developers & Partners
arrow_forward
Integrations
arrow_forward
API
arrow_forward
Partner with Ontraport
More from Ontraport
arrow_forward
About Us
arrow_forward
Press
arrow_forward
Careers
Turn your business on with Ontraport.
settings
Terms & Conditions
settings
Legal
settings
Privacy Policy
settings
Service Status
[bot_catcher]