Facebook Custom Audience Retargeting on Autopilot

In fact, skip lists altogether. Add contacts to audiences one at a time or in groups on an evergreen basis, based on form fill-outs, cart abandons or other actions.

Stop spending on leads who already bought

Showing ads to those who already converted wastes money and causes irritation; rest assured they’ll be automatically, instantly removed from ad campaigns.

“There's no other software to my knowledge that will allow you to see what you have access to in Ontraport. The ability to know exactly what people are doing in your business and put them in different sequences based on that — that's gold.”

– Em Boden, EmBoden.com

“

There's no other software to my knowledge that will allow you to see what you have access to in Ontraport. The ability to know exactly what people are doing in your business and put them in different sequences based on that — that's gold.

Em Boden

EmBoden.com

How it works

Smarter retargeting in 4 steps

Start automatically adding contacts to custom audiences in minutes.

Step 1

Integrate your Facebook and Ontraport accounts

Turn on the feature and click to get connected.

Step 2

Create your new audience

No need to log in to Facebook — create new audiences inside your Ontraport account.

Screenshots representing the ease of adding Contacts to your Facebook Custom Audience all from within Ontraport

Step 2

Create your new audience

No need to log in to Facebook — create new audiences inside your Ontraport account.

Screenshot showing the automated addition and removal of Contacts from Facebook Custom Audiences in Ontraport's Campaign Builder feature

Step 3

Start adding contacts to audiences

Insert the “Add to Custom Audience” element in your automated campaigns anywhere it makes sense.

Step 4

Start removing contacts who convert

Add the “Remove from Custom Audience” element to your campaigns after goal elements.

Step 4

Start removing contacts who convert

Add the “Remove from Custom Audience” element to your campaigns after goal elements.

When Ontraport is connected to your Facebook ads account, the possibilities are endless

Convert leads to sales
When leads fill out a form, add them to an audience pushing the related product.

Remove cold leads
When leads have been inactive for 30-90 days, remove them from the lead audience.

Upsell new customers
When someone buys, promote a related or upsell product.

Recapture cart abandons
Came to your order page but didn’t buy? Get them back!

Encourage product adoption
Promote training opportunities and encourage logins for new customers and members.

Reminder to download
Someone opted in for your ebook but didn’t download it? Show it to them to trigger their memory.

Get referrals
Encourage customers who show high interest to tell their friends about you.

Holiday or date-based promotions
Show special promotions to certain contacts on holidays, birthdays or anniversaries.

Leverage Ontraport’s other features for a complete marketing campaign

Icon representing automation in the Ontraport app

Campaign Automation

Ontraport’s sophisticated automation system lets you add or remove contacts based on any action or inaction in your funnels.

Learn more

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Dynamic Content

Adjust your web page content based on which ad the visitor comes from, automatically, to make sure your messages match.

Learn more

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Lead Scoring + Routing

Add leads with high scores to a special audience and allocate more of your budget toward closing them.

Learn more

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Related Resources

How to integrate Facebook Custom Audiences

With Ontraport, you have a plethora of marketing tools at your disposal. Our integration with Facebook Custom Audiences takes your marketing efforts to another level, allowing you to pinpoint your segments and spread your message to people who are interested in it the most.

Learn more

Automated Retargeting

Retargeting, also known as remarketing, is a method of advertising where you track site visitors who don’t take a desired action, such as filling out a form, requesting a consultation or purchasing a product, and continue to nurture them over time with Facebook ads. Watch Sam Flegal talk through best practices and strategies for retargeting.

Learn more

Integrating the Facebook Connect Button and Lead Ads

Expand your marketing reach and improve your customer experiences by integrating with even more social media tools that allow you to retarget, gather leads, and more.

Learn more