With more data about your page visitors at your fingertips than in any other platform, you can create the most individualized web experiences possible.
More data means more personalization
With more data about your page visitors at your fingertips than in any other platform, you can create the most individualized web experiences possible.
More data means more personalization
With more data about your page visitors at your fingertips than in any other platform, you can create the most individualized web experiences possible.
One-size-fits-all marketing doesn’t work
Start giving each lead and customer a unique, responsive experience so they feel connected and are more likely to buy.
Here are some ways you can use your data to dictate what each visitor sees.
Customer bought Product A → Show an offer for Product B
Silver-level members → Show what they get if they upgrade to Gold
Lead from the UK → Show your UK shipping policy
Visitor clicked ad for 20% off → Show 20% off offer in page header
Customer from California → Show an ad for your upcoming event in LA
Gold-level member → Pitch one-on-one coaching packages
Lead opened Email A about Product A → Sell Product A
Lead watched your pitch video → Show your “Buy Now” button
Customer visits your home page → Say “Hello Friend”
Member finished course video 1 → Show course video 2
Lead has visited Product A page multiple times → Offer a limited-time coupon
Visitor coming from referral partner → Merge partner’s name to welcome them
Repeat customers → Remind them of your referral program
Visitor clicked on Google ad → Match page headline to ad headline
Visitors’ first time on your pages → Capture their email address
Personalized pages are possible because of Ontraport’s unmatched data and tracking capabilities
Personalized pages start with the data you have about your contacts, from names to click history and past purchases.
It’s easy to create different blocks for different purposes and set them to show to the right visitors using our intuitive page builder.
Ontraport’s advanced tracking capabilities allow you to use info in links to dictate what shows up on a page for hyper-targeted content.
Related Resources
Personalize your marketing with conditional redirects
Here’s how to use conditional redirects to give each person who visits your site and fills out a form a personalized, targeted experience.
Personalize your landing pages to drive engagement
Use dynamic content to create individual experiences to get visitors' attention and prompt CTA clicks.
Frequently Asked Questions
How do I know if Ontraport is the best CRM software for me?
What kind of personalization is possible with Ontraport’s landing page creator?
Where can I learn how to build a landing page in Ontraport?