With more data about your page visitors at your fingertips than in any other platform, you can create the most individualized web experiences possible.
Why is it better?
More data means more personalization
Conditional content
Change your pages for visitors in real-time based on anything you know about them, including visit history, ads clicked and purchase history.
Why is it better?
More data means more personalization
With more data about your page visitors at your fingertips than in any other platform, you can create the most individualized web experiences possible.
Conditional content
Change your pages for visitors in real-time based on anything you know about them, including visit history, ads clicked and purchase history.
Personalization and PURLs
Capture attention and drive engagement by merging visitors’ information onto the page when they visit it. Ontraport Pages handles all the tricky stuff automatically.
Timed content delay
Show parts of your page after any delay that you set. Great for showing offers or an order form after a user has watched most of your promo video.
Timed content delay
Show parts of your page after any delay that you set. Great for showing offers or an order form after a user has watched most of your promo video.
Merge URL variables
Lower ad costs, improve conversions, and increase page relevance by merging data from the URL onto your pages dynamically, no engineering required.
Personalize content even to unknown visitors
Show page visitors who aren’t yet in your database special content, such as a free offer and a lead capture form or a request to join your newsletter.
Personalize content even to unknown visitors
Show page visitors who aren’t yet in your database special content, such as a free offer and a lead capture form or a request to join your newsletter.
Get more out of form submissions
Adjust what people see based on what they enter on a form. Did they share their biggest challenge? Show how you’d solve it. Indicate they’re qualified? Show a sales page.
Tailor your mobile experience
Someone visiting your page from their phone? Hide blocks that don’t translate to the small screen, or show special promotions only to mobile viewers.
Tailor your mobile experience
Someone visiting your page from their phone? Hide blocks that don’t translate to the small screen, or show special promotions only to mobile viewers.
Problems solved
One-size-fits-all marketing doesn’t work
Start giving each lead and customer a unique, responsive experience so they feel connected and are more likely to buy.
Match your page content to the specific ad or page your visitor came from so they see what they expect and will stick around.
When you speak specifically to peoples’ interest and respond dynamically to their actions, clicking the “buy” button comes much more naturally.
When your page matches your ad (thanks to dynamic content), Google gives you a higher relevance score so you pay less to get your ad shown on searches.
Give your leads a link with their name in it, such as sam.mysite.com, to entice them to visit, and greet them by name when they do.
Use personalized URLs to pre-identify visitors to eliminate unnecessary questions on forms. Plus, offer multi-page forms without redundancy.
“We weren’t getting conversions. With Ontraport, we’re able to quickly and effortlessly build landing pages and forms to better connect with our customers. It’s a huge win for us because the landing pages and forms were easy to customize and deploy on our website.”
— Brian Wallace, Kiefer Consulting, Inc.
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We weren’t getting conversions. With Ontraport, we’re able to quickly and effortlessly build landing pages and forms to better connect with our customers. It’s a huge win for us because the landing pages and forms were easy to customize and deploy on our website.
Brian Wallace
Kiefer Consulting, Inc.
Dynamic Content in action
Here are some ways you can use your data to dictate what each visitor sees.
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Customer bought Product A → Show an offer for Product B
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Silver-level members → Show what they get if they upgrade to Gold
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Lead from the UK → Show your UK shipping policy
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Visitor clicked ad for 20% off → Show 20% off offer in page header
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Customer from California → Show an ad for your upcoming event in LA
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Gold-level member → Pitch one-on-one coaching packages
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Lead opened Email A about Product A → Sell Product A
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Lead watched your pitch video → Show your “Buy Now” button
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Customer visits your home page → Say “Hello Friend”
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Member finished course video 1 → Show course video 2
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Lead has visited Product A page multiple times → Offer a limited-time coupon
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Visitor coming from referral partner → Merge partner’s name to welcome them
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Repeat customers → Remind them of your referral program
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Visitor clicked on Google ad → Match page headline to ad headline
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Visitors’ first time on your pages → Capture their email address
Related Features
Personalized pages are possible because of Ontraport’s unmatched data and tracking capabilities
Personalized pages start with the data you have about your contacts, from names to click history and past purchases.
It’s easy to create different blocks for different purposes and set them to show to the right visitors using our intuitive page builder.
Ontraport’s advanced tracking capabilities allow you to use info in links to dictate what shows up on a page for hyper-targeted content.
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Related Resources
Personalize your marketing with conditional redirects
Here’s how to use conditional redirects to give each person who visits your site and fills out a form a personalized, targeted experience.
Personalize your landing pages to drive engagement
Use dynamic content to create individual experiences to get visitors' attention and prompt CTA clicks.
Frequently Asked Questions
How do I know if Ontraport is the best CRM software for me?
You can use Ontraport’s page builder for a lot more than creating simple pages. For example, you can build an entire membership site with our robust web page builder, complete with membership tiers, gated access and flexibility to use any model you’d like to deliver your content. You’ll also get access to our web form builder, which lets you create fully customizable forms to capture details about your leads and customers. And the best part is, all these features live under the same roof as your payment system, CRM, marketing automation and more.
What kind of personalization is possible with Ontraport’s landing page creator?
With Ontraport’s pages, you can give every visitor a unique experience. Use merge fields to add data straight from your contact records, along with entire blocks you can customize based on each visitor’s lead source, purchase history, interests, demographic information and more. Since it’s all synced up with your Ontraport database, your personalization options are endless.
Where can I learn how to build a landing page in Ontraport?
Our Support Center has a wide range of articles on every feature we offer — including pages! You can check out this page to see all there is to learn about our page builder, or search for specific topics you’re curious about. You can also check out our Ontraport University video course about designing your own web pages and follow along step by step.
Features
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