Segment + Organize

Customer data management made easy

Access the customer data you need faster, and use it to give your customers more personalized experiences.

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Star reviews: 4.5 stars on G2Crowd, 5 stars on Google, 4.5 stars on Trustpilot, 4 stars on Capterra, G2 Crowd Leader in CRM Award Winner. Star reviews: 4.5 stars on G2Crowd, 5 stars on Google, 4.5 stars on Trustpilot, 4 stars on Capterra, G2 Crowd Leader in CRM Award Winner.
A screenshot of Contact details in the Ontraport app A screenshot of Contact details in the Ontraport app
Segment + Organize

Customer data management made easy

Access the customer data you need faster, and use it to give your customers more personalized experiences.

settings
arrow_forward
Talk to sales
Star reviews: 4.5 stars on G2Crowd, 5 stars on Google, 4.5 stars on Trustpilot, 4 stars on Capterra, G2 Crowd Leader in CRM Award Winner. Star reviews: 4.5 stars on G2Crowd, 5 stars on Google, 4.5 stars on Trustpilot, 4 stars on Capterra, G2 Crowd Leader in CRM Award Winner.
A screenshot of Contact details in the Ontraport app A screenshot of Contact details in the Ontraport app
14 days free. No commitment.
Fuel your business growth with Ontraport
Start your free trial
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14 days free. No commitment.
Fuel your business growth with Ontraport

Start your free trial

What's in it for you?

Icon of a contact record being organized in a file bin Icon of a contact record being organized in a file bin

Work the way you want

Unlike systems that limit the way you view and organize your contacts, Ontraport gives you nearly unlimited flexibility so you can work more efficiently.

Icon of a web browser under a magnifying glass Icon of a web browser under a magnifying glass

Do better marketing

Segment customer data based on granular attributes to give each individual a unique experience, rather than using limiting, one-size-fits-all lists.

An icon of graphs on a computer screen An icon of graphs on a computer screen

Gather unique data for your business

Create new record types, custom fields, and relationships between data so everything is stored correctly, makes sense, and is usable throughout your business.

One-to-many object relationships One-to-many object relationships

More data means better data segmentation

Ontraport automatically stores more data about your prospects and customers than any other system, so you have more opportunities to target your messaging.

Ontraport user Robert Scheinfeld, of The Ultimate Freedom Experience Ontraport user Robert Scheinfeld, of The Ultimate Freedom Experience
“Ontraport allows us to do so many things we could never do before and gather and use data we couldn't gather or use before.”
- Robert Scheinfeld, The Ultimate Freedom Experience
Ontraport allows us to do so many things we could never do before and gather and use data we couldn't gather or use before.
Ontraport user Robert Scheinfeld, of The Ultimate Freedom Experience Ontraport user Robert Scheinfeld, of The Ultimate Freedom Experience
Robert Scheinfeld
The Ultimate Freedom Experience
Ontraport Unique Feature

4 ways to view your customers

Get quick access to all your customer data.

A screenshot of a Contact Record displayed in Card View in the Ontraport app A screenshot of a Contact Record displayed in Card View in the Ontraport app

See where customers are in your funnel for a topographic view and to make quick updates with drag-and-drop ease.

A screenshot of a Contact Record displayed in Card View in the Ontraport app A screenshot of a Contact Record displayed in Card View in the Ontraport app

View and update large sets of contact records and easily sort them by any data point for a clearer picture.

A screenshot of a Contact Record displayed in Quick View in the Ontraport app A screenshot of a Contact Record displayed in Quick View in the Ontraport app

Save notes, quickly set appointments, send email and SMS and more on-the-fly. Great for sales reps who like to move fast.

A screenshot of a log of actions taken on a Contact in the Ontraport app A screenshot of a log of actions taken on a Contact in the Ontraport app

View details of each contact, organized into sections and tabs. Use this view for deep diving into every bit of data.

Ontraport Unique Feature

Slice and dice your list any which way

With Ontraport, you can use more than just tags and lists to segment customer data: You can use information you have about them.

A screenshot of automation options in the Ontraport app A screenshot of automation options in the Ontraport app
Step 1

Just like an advanced Google search, simply enter the traits of the people you’re looking to add to your group.

Step 2

With a click, send your group an email or SMS, add them to a marketing funnel or a Facebook Custom Audience, and more.

A screenshot of some of the actions that can be taken on Contacts in the Ontraport app A screenshot of some of the actions that can be taken on Contacts in the Ontraport app
A screenshot of multiple Contacts being displayed in Quick View in the Ontraport app A screenshot of multiple Contacts being displayed in Quick View in the Ontraport app
Step 3

Reuse your group any time. People are continually added and removed as they meet or don’t meet the group criteria.

Step 4

Set up custom views for each group so you always have the most important information at your fingertips.

Drag and Drop Contacts along each stage of your sales funnel in the Ontraport app Drag and Drop Contacts along each stage of your sales funnel in the Ontraport app
A screenshot of multiple Contacts displayed in Contact Quick View in the Ontraport app A screenshot of multiple Contacts displayed in Contact Quick View in the Ontraport app

What data can you use to segment customers?

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Who they are

Use demographic data you’ve gathered from forms, such as their job title and location.
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What they do

Group people based on actions such as products purchased, pages visited and emails clicked.
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Where they belong

Segment contacts based on where they are in the buying cycle or which of your products they’ve shown interest in.
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Whatever you want

Create tags to label special groups of people, or use dynamic groups for more intricate segments such as “customers who purchased Product A in the last 30 days.”

Give your team the right access

With all your customer data management tools in one place, a bunch of your team members will likely want to get their hands on it. Here’s how you can manage multiple users in your account.

Create roles and permissions
Allow the people in each role in your business to see or edit only what you want them to, and restrict access to confidential data or high-impact features to avoid mistakes that can affect your automation.
Set permissions exceptions
Got team members who need a bit more (or less) access than their roles normally allow? No problem. Just create permission exceptions to get them what they need (or not what they don’t need).
An Ontraport Unique Feature
Let users customize their view
All users in your account can set unique data segmentation parameters to create their own groups and set up how they want to view them, and Ontraport will remember it when they return. For example, you may want sales reps to view only the leads they’re assigned to.
An Ontraport Unique Feature
See every change anyone makes
With lots of cooks in the kitchen and automation making updates 24/7, sometimes things can get mixed up. With our unique Automation Log you can see everything that happened in your account, including every change of every field, so you can see who did what and when and get to the bottom of any mysteries.
Easily set up user permissions for your team with the Ontraport app Easily set up user permissions for your team with the Ontraport app
Easily set up user permissions for your team with the Ontraport app Easily set up user permissions for your team with the Ontraport app

Give your team the right access

With all your customer data management tools in one place, a bunch of your teams will likely want to get their hands on it. Here’s how you can manage multiple users in your account.

Create roles and permissions

Allow the people in each role in your business to see or edit only what you want them to, and restrict access to confidential data or high-impact features to avoid mistakes that can affect your automation.

Set permissions exceptions

Got team members who need a bit more (or less) access than their roles normally allow? No problem. Just create permission exceptions to get them what they need (or not what they don’t need).

Ontraport Unique Feature

Let each user customize their view

All users in your account can set unique data segmentation parameters to create their own groups and set up how they want to view them, and Ontraport will remember it when they return. For example, you may want sales reps to view only the leads they’re assigned to.

Ontraport Unique Feature

See every change anyone makes

With lots of cooks in the kitchen and automation making updates 24/7, sometimes things can get mixed up. With our unique Automation Log you can see everything that happened in your account, including every change of every field, so you can see who did what and when and get to the bottom of any mysteries.

It all works together

Your customer data is the center of your business. Here are some of the ways you can put it to use in Ontraport.

Icon of automation paths in the Ontraport app Icon of automation paths in the Ontraport app

Campaign Automation

Dynamically adjust contacts’ next steps in your journey based on their behavior or any other segmentation data you have.

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Custom Objects

Organize and store more than just contacts with custom record types for managing events, sales deals, surveys and more.

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Facebook Custom Audiences

Add a segment of contacts to your Facebook audiences in groups or individually to show them retargeting or upsell ads.

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Learn more

Start using Ontraport's customer data management platform to take your business to the next level

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Start your free trial
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Talk to sales

Ontraport has been instrumental in me becoming very strategic in my business and using data to help drive my actions and create a better user experience.”

— Caz Makepeace, Y Travel

Start using Ontraport's customer data management platform to take your business to the next level

settings
arrow_forward
Talk to sales

“Ontraport has been instrumental in me becoming very strategic in my business and using data to help drive my actions and create a better user experience.”

— Caz Makepeace, Y Travel

Frequently Asked Questions

How do I know if Ontraport is the best CRM software for me?

When you’re shopping for a platform for your business, you’ll want to take your entire business into account — not just your CRM needs. Whether you choose Ontraport or not, we recommend making sure the platform you choose includes the following features, at the very least:
  • A website or page builder to share your business with the world online
  • A system for capturing leads and sending marketing emails
  • An automated sales pipeline that keeps your deals moving
  • A payment processing tool to collect orders and charge credit cards
Of course, you’ll probably need more sophisticated tools as your business continues to grow. With Ontraport, you’ll have everything you need now and in the future — all under one roof.

Take a look at our buyer’s guide for a complete checklist of all the features to keep in mind throughout your software search. It’ll help you find the perfect platform for your business (even if you don’t choose Ontraport).

What kind of data can I collect and store with Ontraport’s customer relationship management software?

You can use Ontraport’s CRM platform to track, store and organize all your business data in one place! Our advanced contact tracking captures every page visit, link click, form fill-out, purchase and much more. You can even use custom record types to manage your sales deals and companies, events and attendees, teachers and students and any other data you use to run your business.

Is Ontraport the best CRM for small businesses?

We built our CRM software for small business owners like you who are ready to scale. Our features will grow with you, and you’ll never end up with a price tag that’s disproportionate to your business size. From the moment you sign up, we consider ourselves as a partner in your business, offering you over-the-top helpful support and setup services to make sure you have what you need to grow for the long haul.
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