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Set up and track UTMs
Last updated on: July 13, 2024

A UTM is a simple code that you add to the end of your URLs so you can see where your leads and sales are coming from. Learn more about UTMs here, and reference this article for details on UTM naming conventions.

UTM tracking is available to users with Ontraport Pro accounts and above.

Steps for Setting Up UTMs

  1. Click → Administration → Advanced Features → Tracking. This adds a tracking tab in your navigation bar.
  2. Click TrackingNew Tracking URL.
  3. Enter the URL for the page you want to track.
    • For this to work, Ontraport’s tracking script must be installed on the page. Tracking scripts are automatically installed on Ontraport Pages and WordPress sites integrated with PilotPress.
  4. After adding your Website URL, fill in at least Campaign Name, Source, and Medium. Content and Terms are optional.
  1. Click Create URL.

Use case

Let’s say you want to make a UTM link with the following values:

Website URL: mysalespage.safechkout.net
Campaign: Free Month Offer
Source: Facebook
Medium: Boosted Post
Content: Version A
Terms: May 15

Your UTM link will look like this:

mysalespage.safechkout.net/?utm_campaign=Free+Month+Offer&utm_source=Facebook&utm_medium=Boosted+Post&utm_content=Version+A&utm_term=May+15

Implement and track UTM links

UTM links are most commonly used to track the performance of your advertising campaigns. For example, if you are trying to figure out how your ad on Facebook is performing compared to your ad on YouTube, you want to have unique UTM links to use on each ad.

Say both of your ads are running the same advertising campaign, and are directing contacts to the same page. You don’t have to guess which ad your sales are coming from, or create unique pages for each ad to judge their performance. UTM tracking does the work for you so you can easily see where your opt ins and sales are coming from.

  1. Follow steps 1-6 to create your UTM links, and set up your ads.
  2. Hover over Tracking, and click the UTM parameter you would like to sort your links by.


  • Select URL History to see all of the UTM links that have been created. To quickly access the link again, select your link from URL History and click Generate code.
  1. After selecting your parameter, click Generate code to add columns for the tracking stats you are looking for.
  2. Click the name of any of your UTM parameter values to open a page to view more information about the selected value.
  3. You can also use tracking filters on your automation to check the goal conversion rate for specific UTM links.

UTM values in contact records

Your contacts’ lead information section shows you which UTM link led them to opt in and the last link that they clicked. The last link clicked is used to give you information about which ad is getting your contacts to purchase. To view UTM parameter values in individual contact records:

  1. Click Contacts and select a contact.
  2. Scroll down to the Lead Information section in the Contact Information tab.

First Click Attributions

The purpose of first attribution is for you to be able to see which link converted your prospects to contacts. If prospects opt in (thereby becoming contacts) after clicking a UTM link, that link will be attributed as their first click. For example, “First Campaign” will show you which advertising campaign led your contact to opt in.

Last Click Attributions

Last attributions are updated every time a UTM link is clicked. They can be used to identify which link led your contacts to purchase a product or take any action you might be measuring. If you want to see if your ads are leading to sales, use the automation tracking filter.

Note, Ontraport’s UTM feature only works for the Contacts object. Custom objects are not supported.

Related university lessons
Tracked links
This lesson covers how to track your contacts’ activities and trigger automations using tracked links so you know where your leads are coming from.
UTM variables
Set up UTM tracking so you can see which of your marketing efforts are bringing you the most visitors, leads and sales.
Add the Ontraport tracking script to your site
Figure out who’s visiting your site and where they’re coming from by adding Ontraport’s tracking script to your web pages.
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