Performance Mode is available to all Ontraport users. For access to marketing ROI tracking stats and UTM tracking filters, you’ll need an Ontraport Pro account or above.
Performance Mode Reports
To view Performance Mode, click on Performance in the top right.
The report dropdown gives you six options to choose from, each displaying a different set of stats about your contacts’ campaign journey:
- Contact Flow Reports: See how contacts have moved through your campaign map and find out where they are now.
- Funnel Conversion Reports: Monitor conversion rates from goal to goal starting with a trigger.
- Lifetime Value Reports: Find out the total and average amount of money spent by the contacts who hit any element.
- Goal Conversion Rate: Learn how well the elements of your campaign are performing and which ones are most effective.
- Goal Conversion Point: Get an in-depth look at which elements are most effective at driving conversions. When you click on each goal element within your campaign, this report will show you where contacts were on your map when they converted.
- Goal Conversion Time: See how long it took new leads to achieve each campaign goal. This can help you forecast how long it will take future leads to convert from any given lead source.
Understanding Performance Mode stats
As you navigate through the reports in Performance Mode, you’ll see all the stats below. Here’s what each one means:
- Contacts were here: The total number of contacts who visited a particular element, but are not there now
- Contacts here now: The total number of contacts who are currently sitting on an element
- Contacts’ conversion rate: The rate at which contacts achieve the desired action (found on goals only)
- Conversion time: The average amount of time it took a contact to achieve a selected goal from a particular element
- Conversion point: The number and percentage of users who achieved the selected goal from a particular element
- Total visitors: The total number of visitors a page has received (on trigger elements only)
- Amount spent and average spent: The overall amount and the average amount of money contacts spent (on all products, all time) when they hit each element when viewing the Lifetime Value report
- Email stats: The number of sends, opens, clicks and opt-outs an email message has received
- Connector stats: There are two different types of stats that appear on the path (the grey line between elements). These connector stats are:
- # of contacts: The number of contacts that went down this path
- % of contacts: The % of contacts that went down this path
Filtering the stats
If you have an Ontraport Pro account or above and have UTM tracking enabled, you can also filter your stats by UTM parameters. Here’s how to use tracking filters in your campaigns.