This lesson provides a brief perspective on what it means to optimize your marketing performance and the information you’ll want to track and tweak in Ontraport to do it.
Solutions keyboard_arrow_down keyboard_arrow_up
Our Solutions
Ontraport's solutions work together to give you everything you need to run your business in one centralized, easy-to-use platform.
Sales +
CRMarrow_forward
Segment + Organizearrow_forward
Smart Pipelinesarrow_forward
Unified Contact Historyarrow_forward
Task Automationarrow_forward
Lead Scoring + Routingarrow_forward
Mobile Apparrow_forward
Trends arrow_forward
Ontraport Calendar arrow_forward
No-code Web Appsarrow_forward
Custom Objectsarrow_forward
Dynamic CMSarrow_forward
Conditional Contentarrow_forward
Membership Sitesarrow_forward
Paymentsarrow_forward
Order Formsarrow_forward
Offline Transactionsarrow_forward
Complex Offersarrow_forward
Upsells + Order bumpsarrow_forward
Decline Recoveryarrow_forward
Customer Centerarrow_forward
Referral Trackingarrow_forward
Pages + Formsarrow_forward
Drag and Drop Editorarrow_forward
Form Buildersarrow_forward
WordPress Integrationsarrow_forward
Marketing
Automationarrow_forward
Campaign Automationarrow_forward
Email + SMS Messagingarrow_forward
Email Deliverabilityarrow_forward
Tracking + Attributionarrow_forward
Facebook Custom Audiencesarrow_forward
Platformarrow_forward
API arrow_forward
Integrations arrow_forward
Security and Scalabilityarrow_forward
Resources keyboard_arrow_down keyboard_arrow_up
Pricing Chat Resources
Find free content on the latest marketing strategies, using Ontraport in your business, and finding the right software.
Visit the blog Research and Education
Bootcamp
Coursearrow_forward
Attend a hands-on training course designed to give users a solid foundation of software skills and marketing strategy.
Expert Certification
Coursearrow_forward
A course for business owners and marketing professionals wanting to support our mutual clients. Learn advanced marketing strategies and get exclusive perks.
Ontraport
Blogarrow_forward
Browse a collection of articles on marketing automation, email marketing, CRM, membership sites and more.
Step-by-Step
Templatesarrow_forward
Implement proven marketing processes with our easy-to-follow worksheets and checklists.
In-Depth
Guidesarrow_forward
Download our best-practice guides, complete with data-driven insights and tactics to help you optimize your marketing.
Podcastarrow_forward
Listen in as Ontraport CEO Landon Ray talks with with a star-studded cast of entrepreneurs, marketers and thought leaders.
Marketing
Blueprintsarrow_forward
Learn everything you need to know to develop fundamental marketing strategies with our digital handbooks.
Using Ontraport in Your Business
Software
Comparisonsarrow_forward
See if Ontraport is the right fit for you — compare the top marketing automation and CRM software on the market.
Setup Wizards
Libraryarrow_forward
Our Setup Wizards walk you through the steps to customize and launch a marketing campaign for your business in minutes.
Get the
Factsarrow_forward
View the most frequently asked questions about Ontraport so you can get clarity and feel confident in your buying decision.
Feature Use
Casesarrow_forward
See exactly what you can do with Ontraport, and learn how you can personalize it to perform your specific needs.
Calculate Your
ROIarrow_forward
Get an honest estimate of the return you can expect from an investment in Ontraport's software.
Exploring
Ontraportarrow_forward
Take a guided tour through the five phases of the customer lifecycle in a simulated business powered by Ontraport.
Home > Ontraport for marketing > Marketing performance optimization > Marketing performance optimization overview
Home > Marketing performance optimization > Marketing performance optimization overview
Marketing performance optimization overview
You'll learn:
- The marketing performance optimization skills you’ll gain from the other courses in this section
- How to track where your leads and customers are coming from
- What you need to set up before you can optimize your marketing efforts
Sam Flegal
Marketing performance optimization overview
This lesson provides a brief perspective on what it means to optimize your marketing performance and the information you’ll want to track and tweak in Ontraport to do it.
- The marketing performance optimization skills you’ll gain from the other courses in this section
- How to track where your leads and customers are coming from
- What you need to set up before you can optimize your marketing efforts
Course Instructor
Sam Flegal
Related resources
[Block//Author//First Name] [Block//Author//Last Name] on [Block//Date Added %F j, Y g:i a%+0d0h0m]
[Block//Comment]
Transcript
This section of Ontraport for Marketing is about Performance Optimization. Marketing is time consuming and expensive, so you really need to know what’s working and what’s not so you can invest your resources well.
Now, with privacy rules changing and limiting the ad platforms’ ability to find prospects that are a good match for you on their own, it’s more important than ever for you to be tracking your marketing so you can help Facebook and Google find you good customers at a lower cost.
In this quick overview, we’ll talk about what you’re going to learn in this section so you can start optimizing your investments and getting more bang for your marketing buck.
At the end of the day, performance optimization comes down to getting a few things done right.
You first need to know where your leads and customers are coming from, and you’ll do that using UTM variables which we’ll explain in the next video.
Then, if you’re advertising on the big platforms, you’ll need to get setup to send your tracking data back to those platforms, so you can optimize correctly. We call this deep funnel conversion tracking, and it’s unfortunately the most complicated part of all this… but it’s the reality of online advertising these days, so we’ve broken it down in another video for you.
Next, you’ll want to be able to run marketing tests of your pages, messages and campaigns. To do that, you send portions of traffic to different versions of a page or a message and then see which version gets you the most conversions. Ontraport has all sorts of tools for managing this, and we’ll cover those in the third video.
Finally, you’ll want to be able to analyse the data so you can see clearly what’s working and what’s not. We covered basic Automation Performance Mode reporting in a previous video, but in this section we’ll dive into some more advanced features and examples so you can really dive into the details of what is driving conversions in your business.
By the end of this section, you’ll know more about how to optimize your marketing than 95% of online marketers in the world. It’s a great skill to have, and crucial if you’re investing real time or money into driving traffic to your business.
Let’s jump right in!
Now, with privacy rules changing and limiting the ad platforms’ ability to find prospects that are a good match for you on their own, it’s more important than ever for you to be tracking your marketing so you can help Facebook and Google find you good customers at a lower cost.
In this quick overview, we’ll talk about what you’re going to learn in this section so you can start optimizing your investments and getting more bang for your marketing buck.
At the end of the day, performance optimization comes down to getting a few things done right.
You first need to know where your leads and customers are coming from, and you’ll do that using UTM variables which we’ll explain in the next video.
Then, if you’re advertising on the big platforms, you’ll need to get setup to send your tracking data back to those platforms, so you can optimize correctly. We call this deep funnel conversion tracking, and it’s unfortunately the most complicated part of all this… but it’s the reality of online advertising these days, so we’ve broken it down in another video for you.
Next, you’ll want to be able to run marketing tests of your pages, messages and campaigns. To do that, you send portions of traffic to different versions of a page or a message and then see which version gets you the most conversions. Ontraport has all sorts of tools for managing this, and we’ll cover those in the third video.
Finally, you’ll want to be able to analyse the data so you can see clearly what’s working and what’s not. We covered basic Automation Performance Mode reporting in a previous video, but in this section we’ll dive into some more advanced features and examples so you can really dive into the details of what is driving conversions in your business.
By the end of this section, you’ll know more about how to optimize your marketing than 95% of online marketers in the world. It’s a great skill to have, and crucial if you’re investing real time or money into driving traffic to your business.
Let’s jump right in!
settings
Turn your business on with Ontraport.