Marketing performance optimization

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SUMMARY

29 min of content

4 lessons

Learn proven strategies for optimizing your marketing efforts.

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SECTION OVERVIEW

Lessons for Marketing performance optimization

1 Marketing performance optimization overview More info arrow_drop_down schedule 1:52 min Start lesson play_circle

This lesson provides a brief perspective on what it means to optimize your marketing performance and the information you’ll want to track and tweak in Ontraport to do it.

You'll learn

The marketing performance optimization skills you’ll gain from the other courses in this section
How to track where your leads and customers are coming from
What you need to set up before you can optimize your marketing efforts

2 UTM variables More info arrow_drop_down schedule 8:11 min Start lesson play_circle

Set up UTM tracking so you can see which of your marketing efforts are bringing you the most visitors, leads and sales.

You'll learn

How to turn on the tracking feature
How to create a UTM tracking URL
How to set up automatic UTM tracking in your emails
How to make sense of each part of an adjusted link: source, medium, campaign, content and term
Where tracking data lives in your contact records

3 Deep funnel conversions More info arrow_drop_down schedule 12:54 min Start lesson play_circle

There is a way to know — rather than guess — if the money you spent on ads actually resulted in conversions. With deep funnel conversions, you can see if the people you tracked at an early stage of your funnel are the same people who ended up buying. Maximize your ad dollars with clearer tracking by setting this up in Ontraport.

You'll learn

How to turn on Deep Funnel Conversion Tracking
Where your data is going to live in your contact records
How to set up an automation to send the data back using webhooks (bonus: we’ve got a template!)
Where to go if you need extra help setting all this up

4 Split testing deep dive More info arrow_drop_down schedule 6:33 min Start lesson play_circle

In this lesson, you’ll learn the details of the different ways to run split tests in Ontraport so you can find winning versions of your marketing efforts.

You'll learn

How to add a new version of a page to split test
How to add a new version of an email to split test
How to set up an automation to run the split test
How to see which version is performing best
Options for what to do once you’ve looked at results
Split testing best practices

5 Lead source tracking in Performance Mode More info arrow_drop_down schedule 9:02 min Start lesson play_circle

Learn to do lead source tracking in Performance Mode so you can know for sure where your quality leads and customers are coming from and maximize your marketing efforts.

You'll learn

How to filter your reporting results to show just the contacts on your automation who have a particular lead source
How to determine the quality of your leads using a funnel conversion report
Further ways you could break down your data
The difference between basic reporting and lead source tracking in Performance Mode