A customer journey represents the ideal experience your leads and customers will have with your brand. Because each lead and customer you encounter will behave uniquely and have different interests and needs, there’s no such thing as an effective one-size-fits-all customer journey.
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In the Mapping and Personalizing Your Customer Journey guide, you’ll find out how to set up a dynamic and well-defined customer journey.
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How to assess your current marketing and sales processes so you can identify which parts of the customer lifecycle are already giving contacts a personalized experience
How to categorize your products then match them with segmented contacts so that loyal customers will receive different offers than entry-level contacts
Where different contacts should go down different paths in your marketing and sales funnels so that they get the most personalized experience possible
What to do with customers after they buy each of your different products so that they’re more likely to engage with your brand as lifelong, repeat customers
Where you should sprinkle human interactions into your sales process to strengthen your relationship with leads and customers
Which repetitive tasks can be replaced by automation in your sales process to free up time for more effective and efficient human interactions
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A customer journey represents the ideal experience your leads and customers will have with your brand. Because each lead and customer you encounter will behave uniquely and have different interests and needs, there’s no such thing as an effective one-size-fits-all customer journey.
settings
In the Mapping and Personalizing Your Customer Journey guide, you’ll find out how to set up a dynamic and well-defined customer journey.
settings
How to assess your current marketing and sales processes so you can identify which parts of the customer lifecycle are already giving contacts a personalized experience
How to categorize your products then match them with segmented contacts so that loyal customers will receive different offers than entry-level contacts
Where different contacts should go down different paths in your marketing and sales funnels so that they get the most personalized experience possible
What to do with customers after they buy each of your different products so that they’re more likely to engage with your brand as lifelong, repeat customers
Where you should sprinkle human interactions into your sales process to strengthen your relationship with leads and customers
Which repetitive tasks can be replaced by automation in your sales process to free up time for more effective and efficient human interactions
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“To be able to create an outstanding customer experience that is automated, that takes care of our folks no matter where they are around the world … really allows us to create outstanding customer experiences.”
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- Marie Forleo, Founder, B-School and Marie Forleo International
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