You need more paying customers — which means you need to create offer funnels that convert. And the first part of that strategy is to write email copy that focuses on and connects with your audience.
In How to Write the Ultimate Offer Funnel, learn exactly how to write email copy for an offer funnel that will emotionally resonate with your audience and successfully nurture them into customers.
The anatomy of an offer email so that you know exactly what elements you need to include
The five unique angles you should take when writing your offer funnel so each email will resonate with a different portion of your audience
Tips on how to craft enticing email subject lines that will boost your open rates
Written example email copy with explanations about the way it’s written so that you can conquer writer’s block and translate the template to your brand
Tips on what content to avoid in your emails so that you can magnetically attract customers
- Explanations of how to maintain a consistent call to action throughout your entire funnel so that your customers follow through and purchase your product
You need more paying customers — which means you need to create offer funnels that convert. And the first part of that strategy is to write email copy that focuses on and connects with your audience.
In How to Write the Ultimate Offer Funnel, learn exactly how to write email copy for an offer funnel that will emotionally resonate with your audience and successfully nurture them into customers.
The anatomy of an offer email so that you know exactly what elements you need to include
The five unique angles you should take when writing your offer funnel so each email will resonate with a different portion of your audience
Tips on how to craft enticing email subject lines that will boost your open rates
Written example email copy with explanations about the way it’s written so that you can conquer writer’s block and translate the template to your brand
Tips on what content to avoid in your emails so that you can magnetically attract customers
- Explanations of how to maintain a consistent call to action throughout your entire funnel so that your customers follow through and purchase your product
“No matter how amazing your product or your business is, your offer to potential customers will fall on deaf ears if your email copy is about you. The key to getting your audience to listen is to make it about them. Your offer emails need to focus on solving a problem or offering a benefit that's important to your audience.”
- Meagan Monroe - Digital Marketing Manager at RentTrack
Frequently Asked Questions
How do I know if Ontraport is the best email marketing software for me?
Ontraport’s robust set of email marketing features make it easy to send the right messages at the right times and deliver a more personalized experience. Since your email marketing will be synced up to your automations and CRM, you’ll be able to trigger follow-up messages based on any kind of activity: clicks, form fill-outs, page visits and more. Plus, you can use UTMs, split testing and advanced reporting to see how your emails are performing.
Ontraport also comes with lots of deliverability resources to help your emails land in your customers’ inboxes. We have 15 years of email delivery experience, along with an in-house postmaster team that can give you one-on-one support with any issues that arise. Plus, you’ll have access to features that give you control over your email reputation, like a custom domain and private IP address. All these tools and resources combine to make Ontraport one of the best email marketing platforms on the market.
Why do I need email marketing automation?
Email is one of the most valuable channels for staying in touch with customers and leads. With an email automation tool, you’ll be able to keep up with all the messages you send on a regular basis and never worry about dropping the ball on your customers. It’ll make it easier for you to share a newsletter, follow up with leads, close deals, welcome new customers and more, without keeping up with everything manually.
And, because Ontraport’s email marketing tools are built in with your sales, marketing and CRM systems, you’ll have all the data you need to market to each lead and customer’s unique wants and needs.
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