Hi, I'm Kristen. Today, we're going to take a look at an automation to send follow-up after a webinar using Ontraport's automation builder.

Webinar follow-up is important because most sales happen after webinar, not during. This automation helps you stay top of mind and remind leads of your value and keep that relationship momentum going after the webinar ends. Plus, pitching your free trial gives your guests easy way to take the next step with you when they're already interested. Let's check it out.

Here's the actual map. If you've never seen an Ontraport automation map before, don't worry, I'll walk you through all of the the different elements. The basic idea is that contacts enter your map from the very top and then they move their way through your automation elements.

Every map starts with a trigger and triggers are if/then statements that will add your contacts to maps when they perform a certain action or fit a certain criteria. This map will add contacts when they get the webinar registrant tag added to them. Then the next thing that happens is the automation sends out an email.

This email contains a tracked link and the tracked links destination URL is your actual meeting link. Whenever someone clicks on that tracked link, you know that they've joined your meeting. That's connected with this goal underneath the email. So it's set for clicks tracked link.

And goals work in a similar way as triggers. They will move contacts when that contact performs a certain action such as clicking a tracked link or fits a certain criteria.

So as soon as one of your strengths goes ahead and clicks on their tracked link, then they'll be moved down to this line of automation below your goal. So the first thing that happens is you have a little wait and then the automation map adds a tag "webinar attendee" so that you can go ahead and track that this person has attended your webinar.

And then it starts a series of follow-up emails specific for your attendees. So they get the first email right after their tags are changed, and then the automation map waits for two days, and then sends out a second email, wait for two days, sends out the third email, and then we have two other goals down here.
So these goals are waiting for someone to actually purchase your product or schedule a consultation with you. So if at any point in that follow-up, they purchase or schedule with you, then these goals will move those contacts down to these confirmation emails. One for purchase, one for consultation.

So that's the line of automation for the people who have actually attended your webinar. But let's go ahead and scroll back up and take a look at what happens when someone registers for your webinar, but they don't actually join.

These are no shows. So there is a weight above your goal. When you customize this map, you'll go ahead and add in the end date of your webinar into this week. So that if the person who is invited to your webinar doesn't click your tracked link to join, until after your webinar, then or not at all, they will go ahead and travel down this alternative path of automation.
So in this line of automation, we have the sorry we missed you emails, but we're still performing the same sort of action. We're still sending follow-up to these people. It's just customized to those who registered for your event, but no showed.

So we send out that first email, wait for two days, send out the second email, wait for two days, send out the third email, And then we also have another goal down here looking for someone, to actually book a consultation with you. If they do book the consultation, then they will get the confirmation email.
And that's all that there is to it. When you download this map, you will get all of the email templates that you can customize with your own branding. And of course, you'll add in your own webinar dates and times into the map as well. And that's a wrap on the webinar follow-up automation.

If you want this map preloaded into your account, go ahead and click on the button below to start your free trial. If you already have an account, click on that same button to install this map and all its included assets including those email templates we talked about earlier into your account. Thanks for watching.