Register to continue sending SMS/MMS messages and avoid fees
Sender Profile Registration
Sender Profile Registration
What you need to know
If you send SMS or MMS messages to prospects or customers, you must register and accept the new fees. Carriers are blocking SMS sends for unregistered businesses while continuing to charge for the blocked messages.
Expect the full registration process to take up to 7-10 business days. You'll be notified of its status by email. If registration fails, please take care of it quickly.
Learn more about the sender profile registration process here.
Expect the full registration process to take up to 7-10 business days. You'll be notified of its status by email. If registration fails, please take care of it quickly.
Learn more about the sender profile registration process here.
Get started
Determine your registration type below. Sole Proprietors can send up to 1k message segments per day without being blocked. Low Volume is 2k per day and High Volume offers unlimited capacity, except for T-Mobile customers, where the maximum is 200,000 segments per day.
Frequently Asked Questions
To combat spam and scams via SMS and MMS messages, the Federal Communications Commission (FCC) now requires registration for messages sent from apps to phones in the U.S. and Canada. The FCC order to the carriers was released in late March 2023 and can be found here. The carriers have responded by introducing additional carrier fees to encourage quick registration.
In order to comply with this rule and to optimize deliverability, all Ontraport accounts with an SMS number must register as soon as possible.
For some customers who registered previously, the old registration method via the Sender Profile in your account is no longer valid. The new method requires that we collect additional information and new fees, and send them to the appropriate parties for full registration.
The registration process may take up to 7-10 business days. Please keep an eye on your email inbox. If registration fails, you'll want to re-register quickly. You can also email support@ontraport.com
You can still send SMS/MMS messages in the meantime. However, while your registration is pending messages sent to the US and Canada will likely fail and you will still be charged for those messages.
There is nothing you need to do at this time. This type of registration is currently only for businesses sending SMS or MMS to the U.S. or Canada.
Please note: If you are outside of the U.S. or Canada, we recommend researching your local rules. Many countries may start implementing similar laws.
Once your registration and campaign vetting is accepted, we will bill your account for those fees. We will bill the recurring campaign use case fee(s) at the same time as your monthly account charges. (If you are an annual subscriber, we will still bill monthly but on the same day as your billing date.)
| Fee Type | Sole Proprietor & Low Volume | High Volume |
|---|---|---|
| Brand Registration Fee (One-time) | $10 | $80 |
| Campaign Vetting Fee (One-time) | $40 | $40 |
| Campaign Use Case Fee (Monthly) | $5/month | $20/month |
To stop the recurring monthly campaign fee, simply delete all of the SMS numbers in your account.
Read our support article: We've shared our experiences learned from prior applications and provided a ton of information in this resource article.
Verify business information: Ensure your business information and contact details match your official business registration or license. Enter a responsible party, such as the CEO, in the contact information section.
Keep PII out: Never include Personal Identifiable Information (real names or phone numbers) in campaign descriptions or sample messages; use brackets for variables like Friend or [555-555-5555].
Match your data: Ensure your Brand Name, Email Domain, and Website all match and clearly connect to the exact same business. Corporate brands should use corporate email domains, not generic providers like Gmail or Yahoo.
Prohibit third-party URLs: Ensure all links in your messages directly represent the registered brand. Third-party redirects (e.g. bitly, owly, etc.) are strictly prohibited.
Follow ISV requirements: If you provide software for another business (like a dental practice), register the end business actually sending the messages, not your own software company.
Avoid spammy content: Refrain from using spam-like language, aggressive promotions, excessive capitalization in your sample messages, and any messaging that violates Twilio's forbidden message categories.
Include opt-out keywords: Avoid marketing jargon in the compliance message and include at least one of the following mandatory opt-out keywords in all caps: STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT.
Feature your brand name: Include your exact Brand Name in all sample messages, opt-in flows, and opt-out confirmation messages.
You can continue to send messages, but we don't recommend it for messages sent to US and Canada. Most of your messages will likely be blocked by the carriers. Be aware that you will still be charged the cost per message and carrier fees for those blocked messages.
For businesses registered in the United States, EIN stands for Employer Identification Number, commonly referred to as Federal Tax ID number. For businesses registered in Canada, CCN means Canadian Corporation Number (CCN). Other countries have similar business registration types.
You'll see the specific fees for your registration type on the next page. Once your application is approved, you'll be charged a one-time brand registration fee, a one-time campaign vetting fee and a monthly fee for your campaign use case. Normal SMS message segment and carrier fees still apply. (Fee amounts vary depending upon the carrier.)
Brand registration fee (one time): This establishes and registers the company or entity sending messages.
Campaign vetting fee (one time): This is a fee for a third party to review your campaign use case details. Note: If your application is rejected, additional campaign vetting fees may apply.
Campaign use case fee (monthly recurring): This fee allows the continued relationship and verification between the brand and the campaign.
Carrier fees (per message segment send): Cellular carriers charge these fees at their own discretion based on your registration status. They are billed separately from your brand, campaign, and plan fees as they occur.
You can use one of the following tools to figure out which customers are on which carrier: https://www.carrierlookup.com/ or https://www.twilio.com/code-exchange/lookup. Carrierlookup.com is easy to navigate and can be used for determining U.S. carriers. For $0.01 per SMS number, they provide a report on which carrier the SMS number is tied to. If you're concerned about how many contacts have T-Mobile as their cellular carrier (given that they have the lowest SMS send limit), you could use that website to find out. Here's a video on how to use carrierlookup.com.
Review your account usage for current sending volumes. Keep your billing date in mind. For example, if you're halfway through your billing cycle, multiply the SMS sends by two for a monthly estimate and then divide by 30 for a daily estimate.
If you plan to send more than 3k messages per day (such as for a launch) and you have an EIN, CCN or country equivalent and a valid business address in the U.S. or Canada, choose Low Volume (Answer yes to "Does your business have an EIN or equivalent business registration?").
Note: Account usage (Profile icon > Account > Account Usage > SMS) displays your total messages. Currently, Dashboard trends (sent and inbound) and broadcast history display the number of messages, NOT total messages.
If you'd like a report on the exact number of SMS/MMS messages sent in the last 30-60 days, email support@ontraport.com with your account number and the time frame for the report you need.
Every registration must include a compliant Privacy Policy and T&C.
Privacy Policy: Provide a live, publicly accessible URL to your privacy policy. Must explicitly state that messaging consent and opt-in data will not be shared with, sold to, or bought by any third parties or affiliates for marketing purposes. Learn more here.
Terms & Conditions: Provide a live, publicly accessible URL to your terms & conditions. Must include the program/brand name, description, the verbatim phrase "Message and data rates may apply", message frequency, customer support info, complete opt-out instructions (HELP and STOP) in bold, a link to the privacy policy, and a disclosure stating "Carriers are not liable for any delayed or undelivered messages". Learn more here.
- Consent must be strictly voluntary and gathered per campaign.
- Users cannot be forced to opt-in as a condition to make a purchase or create an account.
- Consent cannot be bundled with general Terms of Service, and any opt-in checkboxes must be blank/unchecked by default.
- Marketing messages require documented proof of opt-in (like a web form or text keyword), whereas transactional messages can use basic permission.
If your opt-in method is behind a login, on a paper form, sent via an unpublished app, or gathered verbally, you must provide a publicly accessible link (e.g., Google Drive or OneDrive) to a screenshot of the opt-in flow directly in your message flow description.
Campaign Description: Must clearly answer who is sending the message, who is receiving it, and why. If your business is involved in direct, first-party lending, you must explicitly mention "Direct Lending" here, even if only sending 2FA codes.
Sample Messages: You must provide 2–5 examples showing exactly what users will receive. Ensure these include your brand name, bracketed dynamic variables (e.g., [Date]), and opt-out language like "Reply STOP to unsubscribe" in at least one sample. You must also declare if messages will contain embedded links, phone numbers, age-gated content, or direct lending material.
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