Have you ever wished you could run your small business’s sales effort with the speed, efficiency and closing rate of an international enterprise? Whether your small business has a force of several talented sales professionals to turn leads into customers, or your sales force consists of just one person — you — you can speed up your efficiency and achieve an ultra-high closing rate if you leverage what’s known as sales force automation.
When you hear the term “sales force automation,” your first instinct might be skepticism. You may be wondering, “Isn’t sales force automation just something that giant companies with huge budgets and hundreds of employees use? How could that possibly fit my small business?”
Sales force automation doesn’t have the greatest reputation among small businesses. Many people believe that it’s a cold and impersonal way to interact with leads and customers, assuming that it’s only a tool that large, soulless corporations are forced to resort to because it’s the only way to keep their huge teams organized.