Creating surveys online today is incredibly simple. You can easily use a popular survey service, such as SurveyMonkey, and manually send the link to your contacts via email. Some services even allow you to connect the survey with your CRM via an API key; however, manually reaching out to each one of your contacts can be a waste of time, and APIs can sometimes be a pain to deal with — not all tools play nicely with one another.
One way to avoid these hassles is to choose a CRM and marketing automation platform, such as Ontraport, that can create surveys, send them to customers, and store survey information all in the same place, in one app.
Using surveys in Ontraport is advantageous because you can automate the entire survey process and store all survey results in your contact records as contextual info without having to deal with any APIs. Plus, you can create beautiful, fully customized surveys with our powerful form builder, Ontraport Forms.