What is Progressive Profiling?
In a perfect world, you’d know everything you need to know about your potential customers. While it’s impossible to be in your leads’ heads, technology makes it possible to directly ask leads and customers about themselves at various stages in the sales cycle — otherwise known as progressive profiling. A proven lead acquisition technique, progressive profiling enables you to gradually build intelligence on your captured leads using brief, iterative forms over time to avoid friction in the conversion process. Progressively asking for more information as a lead goes down your sales funnel helps you build a full profile on your target market so you can refine your marketing and sales tactics for better conversions and more sales.