Sell More Products to Existing Customers

One-Click Upsells & Cross-sells

ONE-CLICK UPSELLS AND CROSS-SELLS
SELL MORE PRODUCTS TO EXISTING BUYERS
 
What Are Upsells and Cross-Sells?

Say someone’s in the process of buying a new smartphone with 32GB of memory. Before the sale is finalized, the phone vendor may ask if they’d like to upgrade to a 64GB phone for a little extra. In that scenario, the upsell is a win-win for both the vendor and customer: The upsell clearly supplements the original purchase to the customer’s benefit and they’ve opted to pay a little more to get it.

An upsell is a sales strategy in which you, the vendor, offer your customers an upgraded — and typically more expensive — version of a product that a customer is either in the process of purchasing or has already bought. A cross-sell, on the other hand, is an attempt to sell a separate but related product to supplement the original purchase. For example, customers may be offered a protective phone case for a small fee..

As a business owner, your overarching goal is to maximize sales while ushering your customers through a remarkable experience. Upsells and cross-sells are one of many tactful and cost-effective ways to do just that.

With marketing automation tools such as ONTRAPORT, you can build these offers seamlessly and automatically into your online sales experience.

It is 68% more expensive to acquire $1 from a new customer than it is to upsell your existing customers.
Why Use Upsells and Cross-Sell Offers?


Upselling and cross-selling can lead to a major boost in revenue by selling more to the same customer. Effective upsells/cross-sells are designed with the customer experience in mind.

Checkout is the ideal time to introduce an upsell or cross-sell, as your customers are already primed to buy.  Customers who have already pulled out their credit cards are more likely to respond to an offer for a product that directly relates to their initial purchase.

Increase Revenue

Many online businesses are potentially squandering sales and relationship-building opportunities by simply sending customers to a thank you page post-purchase. Instead, use upsells and cross-sells to expose your customers to more of your great products.
Foster Deeper Relationships With Your Customers

By implementing upsells and cross-sells into your online sales process, you’ll significantly lower customer churn and bolster your bottom line. You’ll be giving customers precisely what they want, when they want it, at the point they’re most likely to buy it.

How to Implement Upsells and Cross-sells in ONTRAPORT

Upsells in ONTRAPORT open the door for many new sales opportunities by allowing you to offer products to existing customers without requiring them to re-enter their credit card information.
 

Assuming you’ve got more than one product that pairs well with your core product, you’re able to direct your customers to one or more upsell forms beyond the first. Each of these offers can be set to appear for a specified amount of time, but be careful: Upselling is a delicate art form that takes precision. You don’t want to bombard customers with irrelevant product offers that could deter them.

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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.


Seth Godin, Bestselling Author
Examples of One-Click Upsells and Cross-Sells Using ONTRAPORT 

Learn How ONTRAPORT’s Ecommerce Suite Can Grow Your Business.

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