Say someone’s in the process of buying a new smartphone with 32GB of memory. Before the sale is finalized, the phone vendor may ask if they’d like to upgrade to a 64GB phone for a little extra. In that scenario, the upsell is a win-win for both the vendor and customer: The upsell clearly supplements the original purchase to the customer’s benefit and they’ve opted to pay a little more to get it.
An upsell is a sales strategy in which you, the vendor, offer your customers an upgraded — and typically more expensive — version of a product that a customer is either in the process of purchasing or has already bought. A cross-sell, on the other hand, is an attempt to sell a separate but related product to supplement the original purchase. For example, customers may be offered a protective phone case for a small fee..
As a business owner, your overarching goal is to maximize sales while ushering your customers through a remarkable experience. Upsells and cross-sells are one of many tactful and cost-effective ways to do just that.
With marketing automation tools such as Ontraport, you can build these offers seamlessly and automatically into your online sales experience.
Upselling and cross-selling can lead to a major boost in revenue by selling more to the same customer. Effective upsells/cross-sells are designed with the customer experience in mind.
Checkout is the ideal time to introduce an upsell or cross-sell, as your customers are already primed to buy. Customers who have already pulled out their credit cards are more likely to respond to an offer for a product that directly relates to their initial purchase.
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