It’s all too common for potential customers to fill their online shopping cart only to turn tail without actually making a purchase. In fact, it’s a natural part of the online customer buying cycle. On average, 77.3% of online shopping carts are abandoned for a number of reasons:
• Doubt • Indecisiveness
• Hidden costs • Distractions
You might think that it’s only a matter of time before these abandoners come back and finish what they started. The truth is most won’t, so why leave it up to chance? To seal the leaky bucket of lost sales, a cart abandonment campaign will incentivize fickle prospects to finish what they started by following up via email automatically. This highly effective sales tactic should begin immediately after someone leaves your website with items left in the shopping cart. Once the email campaign is triggered by an abandon, potentially lost customers will receive a series of strategic emails that remind them of their full cart and persuade them to complete their purchase.