Since the explosion of services such as Amazon and eBay in the late 90s, ecommerce has changed the way we buy and sell products — and the way we interact with businesses. The term “ecommerce" is quite loaded and highly variable.
There are many different ways to buy and sell online. The four most common categories of ecommerce are business to business (B2B), business to consumer (B2C), consumer to business (C2B), and consumer to consumer (C2C). Your business likely fits into one of these categories.